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A Set of Problems connected with Personnel Management in a Chosen Company
Čechová, Kristýna ; Vinšová, Tereza (advisor) ; Zářecký, Jiří (referee)
The main aim of the thesis is to create a complete overview of particular activities of the human resources politics from the perspective of a modern corporate management. On the basis of theoretical principles developed by the HR management to assess the individual activities in the example of selected company and propose improvements in areas, in which seems deficiencies. The thesis is divided into four chapters. The first part of the thesis summarizes the theoretical principles of HR management, which constitute the basis for the evaluation of the HR management in the selected company, referred in the practical part. The second chapter is devoted to the characteristics of the company, which is next featured under the fictitious name of Chemická, a.s.. The third part of the thesis presents a comprehensive view of HR management practice in the watched company. The structure of this part of the most deliberately corresponds theoretical part. Fourth part of the thesis evaluate on the basis of theoretical knowledge the real HR management in the selected company. The HR management is showing no sign of any serious failure. The activities are carried out professionally and secured by sophisticated company directives. The HR management seeks to meet both, corporate and the personal needs and goals. Chemická, a.s. respects in managing their human resources the modern approaches and strengthens so the strongest of the four pillars of business, the human resources.
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Data warehouses -- main principles, concepts and methods, tools, applications, design and building of data warehouse solution in real company
Mašek, Martin ; Jelínek, Jiří (advisor) ; Novák, Viktor (referee)
The main goal of this thesis is to summarize and introduce general theoretical concepts of Data Warehousing by using the systems approach. The thesis defines Data Warehousing and its main areas and delimitates Data Warehousing area in terms of higher-level area called Business Intelligence. It also describes the history of Data Warehousing & Business Intelligence, focuses on key principals of Data Warehouse building and explains the practical applications of this solution. The aim of the practical part is to perform the evaluation of theoretical concepts. Based on that, design and build Data Warehouse in environment of an existing company. The final solution shall include Data Warehouse design, hardware and software platform selection, loading with real data by using ETL services and building of end users reports. The objective of the practical part is also to demonstrate the power of this technology and shall contribute to business decision-making process in this company.
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Virtuální komunity - jejich podpora prostřednictvím IS/ICT, způsoby organizace a motivace
Štverák, Martin ; Šalamon, Tomáš (advisor) ; Svatoš, Oleg (referee)
Tato práce se zabývá Virtuálními komunitami, obecně popisuje oblast virtuálních komunit a většina práce je zaměřena na komunitní webové servery. Cílem práce je zmapovat prostředí a formy komunikace virtuálních komunit a pokusit se je kategorizovat podle různých kritérií. Celá práce poskytuje rozhled čtenáři, jenž se chce pokusit založit komunitní webový server a tím zmírnit riziko jeho neúspěchu. Práce má za cíl zabývat se také propagací komunitních webových serverů, upozornit na některé zajímavé aspekty propagace na Internetu. Cílem práce je také objasnit nákladovou a výnosovou stránku projektů komunitních serverů, představit a navrhnout zajímavé výnosové modely. Autorův hlavní přínos spočívá v analýze motivací a stanovení zásad a poznatků, které by měl dodržet, každý podnikatel, když se pokouší rozjíždět projekt komunitního webového serveru. V práci jsou zužitkovány praktické zkušenostmi autora v oblasti virtuálních komunit a marketingu v prostředí Internetu.
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Outdoor Training and Effective Communication
Šmídlová, Jiřina ; Janák, Vladimír (advisor) ; Oponent B, (referee)
Biblio.grafická identifikace Jméno a příjmení autora: Jiřina Šmídlová Název diplomové práce: Outdoor trénink a efektivní komunikace Název v angličtině: Outdoor training and effective communication Katedra: Kinantropologie, obor Management TVS Vedoucí diplomové práce: PhDr. Vladimír Janák, CSc. Rok obhajoby: 2006 V práci jsem se zaměřila na outdoorový trénink. Za cíl jsem si stanovila vybrat vhodné aktivity a navrhnout programovou náplň outdoorového kurzu, zaměřeného na rozvoj týmové práce, rozvoj komunikace a prohloubení vzájemné důvěry, pro nově vznikající pracovní skupinu. Při výběru konkrétních her a aktivit jsem se snažila o to, aby do sebe zapadaly, vhodně navazovaly, aby se jejich účinek vzájemně doplňoval a rozvíjel, a hlavně, aby směřovali k naplnění cílů kurzu. In my thesis I concentrate on outdoor training. As my objective I selected to choose suitable activities and propose a program of the outdoor course. The outdoor course is mainly concentrated on development ofteam work, development ofcommunication and on the intensifying of mutual confidence in newly created working groups. While choosing and creating a particular game and activity I made and effort for them to fit together, suitably concur, so that their effect would complement each other, and mostly for them to fulfill the objective ofthe...
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Corporate culture
Jurečka, Pavel ; Srpová, Jitka (advisor) ; Tomková, Eva (referee)
Presented thesis describes theme "Corporate culture" in business organization. It gives the overview of theoretical approaches of different authors about points at issue corporate culture. In thesis are depicted topics such as factors of direction and control, motivation and organizational structure. It narrates the way from identity to image of business organization. Practical part is devoted to analysis of corporate culture in organization WEBCOM-AXPERIENCE a.s. and the main aim is to suggest precautions, which will better contribute to accomplishing the organizational long-range goals.
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Business plan of electro-assembled company
Donaufová, Pavla ; Srpová, Jitka (advisor) ; Řehoř, Václav (referee)
The aim of the dissertation is to create the clear directions for setting up of the business plan of an existing company. In the meantime to create also the easy version of the business plan for internal use with the purpose to give notice of current or possible future risk and suggest the precautions to improve the company processes.
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Marketing Conception of the Czech Florball Union
Veselý, Petr ; Malecha, Petr (advisor) ; Oponent B, (referee)
Název: Marketingová koncepce České florbalové unie Marketing conception ofthe Czech floorball union Cíle práce: Analyzovat současnou marketingovou koncepci ČFBU a na základě výsledků analýz navrhnout novou marketingovou koncepci pro následující období. Metoda: Analýza bude provedena prostřednictvím modelu BCG a analýz SWOT a STEP. Výsledky: Vytvoření komplexního pohledu na současnou marketingovou koncepci České florbalové unie, zanalyzování všech faktorů, které na ní mají vliv. Vytvoření návrhu nové marketingové koncepce ČFBU pro následující období. Klíčová slova: analýza SWOT, analýza pomocí modelu BCG, analýza STEP, marketingová koncepce, Česká florbalová unie 1
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Competition analysis of Sportisimo s.r.o.
The Quang, Tho ; Soukupová, Jana (advisor) ; Sirůček, Pavel (referee)
The aim of this bachelors thesis is to compile an analysis competitivensess for company Sportisimo s. r. o. by using strategic analysis and to suggest recommendations to improve competitiveness based on results from strategic analysis. This thesis divided to an theoretical part and practical part. The first, theoretical part contains definitions of competition, competitiveness a description of tools of strategic analysis. Practical part consists of company introduction, macro and micro environment analysis and analysis of internal resources of the company. Pest analysis and Porters 5 forces modul were used to analyse the external environment. Internal resources were analysed by strategic analysis of internal resources. Strengths, weaknesses, opportunities and threats are summed up in Swot analysis. In the end can be found recommendations for improvement of competitiveness of the company.
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Barriers to eCommerce
Lech, Josef ; Šálková, Daniela (advisor) ; Radka, Radka (referee)
The purpose of the diploma thesis was to analyze developing area of e-commerce, to identify barriers and propose solutions or measures to eliminate obstacles, namely to eShop O2.cz.
It was used theoretical foundations created under a study themed literature and available sources of information.
The practical part consisted of using polling, both in electronic and personal form. The obtained data were analyzed in order to verify the established hypothesis. Results of the questionnaire survey pointed to a lack of communication free transportation and payment methods eShop O2.cz, while recommendations were made for improving the conversion rate between visits and completed orders.
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Branding and rebranding
Moravec, Petr ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The thesis focuses on brand image and its establishment on the Czech retail market. The aim of the thesis is to identify and propose ten opportunities for improvement of brand presentation to the brand's end users.
The first part covers the empirical background and summarises issues of brand image creation in the context of brand building process in the retail environment. The practical part introduces the sports brand Under Armour and subsequently describes its position on the Czech sportswear market. Based on the questionnaire and observational research a draft of ten recommendations is compiled to help improve presentation of the Under Armour brand in the retail environment.
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