National Repository of Grey Literature 25,648 records found  beginprevious25639 - 25648  jump to record: Search took 1.79 seconds. 

General principles of advertising practices and consumer protection
Slánská, Martina ; Horová, Olga (advisor) ; Šedivá, Kristina (referee)
Diploma thesis provides an overview of legal and ethical regulation of advertising, defines the basic concepts in advertising, summarizes the functions and objectives of advertising and characterized various forms of advertising by the communication media. Through the questionnaire survey detects and analyzes the general attitudes towards advertising as specific views on ethically problematic advertisements.

Identities and identity management in a midsize company
KLÍMA, Petr
Compare diferent attitudes to identity management and choose onet for midsize company.

Readiness of the beginning teacher for the work with an integrated pupil
Kolářová, Jarmila ; Hejlová, Helena (advisor) ; Tomková, Anna (referee)
This thesis deals with the issues of the work with an integrated pupil. It is particularly dedicated to the beginning teachers. It explains the important terms concerning the integration of the handicapped pupils into the basic school education. It describes the development, historical attitudes and explains the basic legal principles. Besides that, it is focused on the arranging of individual educational schedule, oral assessment and cooperation with the special institutions. A substantial part of this piece of work is the survey in the area of preparedness of the students of the field of study "Teaching for the 1.stage of the basic school", aimed at the subjective opinion of the readiness and skillfulness to educate the integrated pupil in her / his class.

Woman's role in present-day society
Slunéčková, Tereza ; Hubinková, Zuzana (advisor) ; Pauknerová, Daniela (referee)
This thesis is focused on the woman's role in present-day society. Theoretical part is about woman's role from legal point of view, historical context and current perspective within education, work and family. Empirical part is represented by the research which goal is to find out the attitude to woman's role in family and in work area and discovery of functional gender sterotypes in society mainly froma men and women's point of view and also according to the education and age groups.

Current streams in marriage and parenthood education
Valentová, Radka ; Pelikán, Jiří (referee) ; Lorenzová, Jitka (advisor)
This thesis is concemed with current streams in marriage and parenthood education within the framework of curricula existing in the Czech Republic and the nowadays shifts in public attitudes towards marriage and parenthood. The thesis outlives legal consequences of marriage, conditions essential for entering and dissolving marriage - concluded either at the registry or at church. The thesis reflects also up on the recently adopted law on gay marriage as another acknowledged form of cohabitation. Data confirmed by statistics provide a picture of the first marriage and birth rates. Outlines are given of a specific project designed for education aiming at mature marriage decision making and healthy and responsible parenthood. The concluding part contains samples of current literature on the given topic plus their assessment.


Women's Attitudes to Advertising on Cosmetics
Soukupová, Jana ; Postler, Milan (advisor) ; Škoda, Jiří (referee)
The thesis deals with general attitudes toward advertising and their influence on the effect of television advertising in the selected target group. The theoretical section explains communication and advertising, attitudes, their function, changes and formation and also focuses on attitudes towards advertising and their impact on the effectiveness of advertising. In the practical part, there was done my own research on the advertising of cosmetic products and the target group of women. The methodology description is followed by secondary and primary research into general attitudes towards advertising and the effect of selected ads on cosmetics in the target group. In conclusion, the analysis of relationship between attitudes on advertising and advertising effects was done, the results were evaluated and possible implications for practice were suggested.

Euthanasia in a film - an analysis of selected pieces
HRUBÁ, Ludmila
The diploma thesis titled Euthanasia in the film an analysis of selected pieces, is divided into theoretical and practical parts. I devoted to a description of a current state of euthanasia in the theoretical part. First I focused on definitions of euthanasia, assisted suicide etc. A chapter is also devoted to a history of euthanasia. I wanted to highlight the fact, that euthanasia is not only a problem of the modern society, but beginnings of a discussion about euthanasia we could find already in the ancient world. Through the concept of euthanasia in the Middle Ages and modern times I got up to the World War II, which is in my opinion an important milestone in the history of euthanasia, because at that time euthanasia was perceived as a tool for a disposal of persons who, in the context of its time, seemed to be undesirable. Among such people there were classified for example people so called racially unsuitable, weak and sick. Because there are legally different views of euthanasia, in chapters I mention the fact how euthanasia is perceived in the world. In terms of acceptance of euthanasia and assisted suicide I particularly emphasize the Netherlands and Switzerland. One chapter I also dedicate to euthanasia in the Czech Republic. It includes a description of the discussion and arguments for and against euthanasia. One more separate chapter I devoted to questions whether to legalize or not to legalize euthanasia. I found out that a discussion on this topic is very extensive and here could be applied the rule that each man has his own opinion. It turned out that even experts in one area, doctors of philosophers, are not unanimous in the issue of euthanasia and its pros and cons are from both sides argued with plenty of arguments that are worth thinking about. A separate chapter I devoted to a man, who I consider to be the main promoter of euthanasia and assisted suicide and if you pronounce his name, people would link him with that theme. This is Dr. Jack Kevorkian, nicknamed Dr. Death. Jack Kevorkian, who understood his acts as medical services for terminally ill people, helped with the voluntary termination of life to several hundred of people. Although he had written certain "rules" about the situations when he can people "help" to solve their suffering and pain, it turned out that those people in many cases had no anatomical evidence of disease in their body. Jack Kevorkian has had and even currently has many supporters and opponents. In case of Jack Kevorkian there are arguments for and against euthanasia as in the whole debate about it. The aim of the study was to analyse how the topic of euthanasia has been reflected in the film production. At the beginning of the research I have asked this research question: Which are usual attitudes to euthanasia reflected in filmmaking? In order to find out the given objective and to answer the research question I chose a qualitative research based on the method of disinterested observation of six selected movie titles. Titles in their alphabetical order were following: Doktor smrt (You Don´t Know Jack, USA, 2010, 134 min), Hlas moře (Mar adentro, Španělsko/Francie/Itálie, 2004, 125 min), Hodinu nevíš, Česko, 2009, 94 min), Invaze barbarů (Invasion barbares, Kanada/Fancie, 2003, 99 min), Millon Dollar Baby, (USA, 2004, 132 min) a Skafandr a motýl (Le Scaphandre et le papillon, Francie/USA, 2007, 107 min).

Somaliland - unrecognized state as an actor of international relations
Vašák, Vojtěch ; Kochan, Jan (advisor) ; Werner, Jan (referee)
The aim of this thesis is to evaluate whether it is possible to consider an unrecognized state Somaliland to be an actor of international relations. In the first chapter the main criterias according to which it is possible to evaluate international legal personality, statehood and especially actorness in international relations are defined. The second chapter considering the key historical events answers the question whether it is actually possible to regard Somaliland as a state and thus as a subject of international law. Then, in the third chapter, the key requirements of actorness and attitude of other actors are analyzed. By summary of these findings the main research question is finally answered.

Parents' divorce and changes of family rituals in the eyes of young adults
Štefáčková, Andrea ; Viktorová, Ida (advisor) ; Kučera, Miloš (referee)
Résumé The subject of this thesis is influence of parents' divorce on young adults. The thesis aims at family rituals and their changes after parents' divorce. The theoretical part of the thesis contains two chapters. The first one describes rituals, their types and their importance for children. The second one describes family, divorce and influence of divorce on the children. The research analyses forms of rituals in families before divorce and their changes during divorce and after divorce. The thesis also focuses on the participants' attitude to family rituals and changes of that in dependence of divorce and participants' attitude to one of the most important rituals of passage - the wedding. The purpose of this thesis is to answer the question, if parents' divorce has some influence on family rituals and the participants' attitude of them and which the view of the participants to the wedding and marriage is. The research demonstrates that parents' divorce has the influence on family rituals and attitude of the participants to family rituals.