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The symbolism of colours in the organizational culture
Čarková, Ludmila ; Hiršová, Miloslava (advisor) ; Syrovátka, Oldřich (referee)
The work deals with the symbolism of colours in relation to the organizational culture. It is based on the knowledge concerning the relationship between the contents and means of the organizational culture, it also focuses specifically on the presentation of selected material artifacts which are presented to the public by the company Lesostavby Třeboň, a. s. Based on the reserch questionnaire, the values inventory and the interview it was found that the symbolism presented by the company Lesostavby Třeboň, a. s. matches the organizational culture. The information obtained was summarized in tables and bar graphs, including the resulting recommendations for the company Lesostavby Třeboň, a. s.
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Corporate style in the view of expansion of corporations on the internet
Brejla, Tomáš ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This work is about corporate style, especially about corporate style of internet corporations. In a first part of the work, the corporate style is analyzed from theoretical point of view. It's described the fundamentals of corporate style, its dimensions, differences between corporate style of small and big corporations. Then is described the principle of a creation of corporate style from international point of view, which means the rules, which need to be respected when the corporate style is used in many countries and cultures. In the work are also introduced and compared the suppliers of corporate style from today's point of view, which means what are the possibilities of big suppliers and what are the possibilities of individuals. In the end of the first part there are briefly introduced elements of corporate style, fundamentals of every good corporate style, and trends which could be seen in their design today. The second part of the work is about corporate style of corporations on the Internet. As first are introduced the marketing principles of the Internet, which means types of the corporations and their reasons and possibilities of presentation on the Internet. Than is described the different principle of corporate style on the Internet and than is made an analysis of every single element of corporate style on the Internet (alike as it was made in the first part of the work). It describes different principles of creation of these elements and there are described today's trendy again. In the end of the work is make assessment of different principles in the creation of the projects of corporate style on the Internet and out of Internet. It's also told a very light solution of the optimal situation. The whole work is full of picture samples, which should help the reader to make an image about the things described in the text.
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Corporate Social Responsibility and its influence on corporate image
Baranová, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The master thesis deals with the topic of Corporate Social Responsibility and its impact on corporate image. The theoretical part of the thesis defines the concept of CSR and the environment of a company that CSR activities relate to. Subsequently, the thesis is concerned with corporate image and on the example of several studies in this area is examining the relationship between corporate social responsibility, company's image and purchasing behavior of consumers. The next chapter is focused on communication of socially responsible activities, as accuracy and efficiency of corporate communication may influence perception of corporate image and consequently customer's purchase intention. The next section analyzes the diverse portfolio of socially responsible activities of the Bosch Group that the author got to know thanks to an opportunity of a one year internship at this company. The Bosch CSR program represents an example of consistently planned CSR activities that are a part of a long-term corporate strategy. The last chapter of the thesis includes an own survey, in which the author focuses on the consumers' knowledge about the concept of socially responsible behavior, about trends in development and in particular about its effect on firms' image and purchasing behavior of customers. Results of the survey are compared with related surveys and studies.
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Project of the corporate design and its example of the company Filamos s.r.o.
Hartl, Jan ; Krsek, Libor (advisor) ; Kubíček, Jovan (referee)
This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.
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Corporate image
Šilerová, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
In the theoretic part of this work corporate image and corporate identity are characterized, including the relation between them, the definition of corporate image and its formation and value. In the practical part, corporate image is applied to the company Mercedes-Benz Financial Services Česká republika s.r.o.
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Image analysis of a selected travel agency
Hostašová, Olga ; Petrů, Zdenka (advisor) ; Navrátil, Josef (referee)
The thesis deals with the topic of image of a travel agency. The corporate image represents an important success factor for every company, rather that there is a strong competition as in the case of the Czech market of travel agencies. The paper shows results of several surveys, objective of which was to explore particular factors that influence image of a selected travel agency.
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Bauerová, Marie ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
Cílem této práce je ujasnění pozice grafického designu resp. Corporate Designu v oblasti marketingu. Pochopit rozdíl mezi Corporate Identity, Corporate Image a uvědomit si, co tyto pojmy znamenají a jaká je jejich důležitost. V praktické části vysvětluji vytváření jednotného vizuálního stylu na konkrétním příkladě z praxe, včetně využití vlastních zkušeností. Ve své práci se snažím ukázat, že budování image je nelehkým, ale velice důležitým úkolem firmy.
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Building of Corporate Image and Corporate Identity
Vizingr, Tomáš ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Pohled na firemní identitu a firemní image. Práce přináší několik úhlů pohledu na prvky determinující firemní identitu: Corporate Design, produkt organizace, kulturu organizace, organizační chování a komunikaci organizace. Aplikace psychologických, sociologických teorií a teorie řízení a managementu na dané téma vysvětluje, jakým způsobem je pomocí firemní identity vytvářen firemní image. Praktická část se zabývá analýzou firemní identity a image firmy InBev, Staropramen.
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Corporate Identity
Hatlapa, Tomasz ; Zamazalová, Marcela (advisor) ; Lahodná, Radka (referee)
The subject of this thesis is the study of issues of a corporate identity - an instrument which a company (subject) makes an attempt to create a positive image that would allow it to withstand present competetive evironment. The thesis confronts the theoretical basis of a corporate identity creation with the practical reception of this identity. The thesis is supplemented by the marketing research.
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