|
The analysis of the offer of travel agencies in relation to a selected territory
Šolcová, Jana ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
Subject matter of this thesis is the analysis of the offer of travel agencies in relation to a selected territory -- Turkey. The aim the work is to find out whether the offer of holiday packages in relation to this destination is sufficient on the Czech market or if it was possible to enrich this offer. The hypothesis says that travel agencies extended their offers in reaction to the recent political problems in competing destinations of Turkey. The first part of the thesis is dedicated to the definition of basic terms in relation to the topic -- travel agency, offer of a travel agency and destination. The second part describes Turkey as a destination. The thesis continues with the analysis of selected travel agencies operating on the Czech market. The offer of every travel agency is analysed according to the 4P -- product, price, place and promotion -- and then evaluated. The conclusion contains summary of the analysis and recommendation regarding extending and existing offer of the Czech market.
|
|
The Importance of Jan Blažej Santini- Aichel`s Architecture for Cultural Tourism in the Czech Republic
Hromádková, Jana ; Valentová, Jana (advisor) ; Netková, Jarmila (referee)
Master thesis concerns of the architecture of Jan Blažej Santini- Aichel from the point of view of cultural tourism in the Czech Republic.First part is concentrated on definition cultural tourism and its components. Second part clarifies the importance and position of Santini`s architecture in art history. Third part takes note of attendance and present touristic offer of sights whose common denominator is architect Santini, and also is attentive to activities of citizen`s association Travel around Santini. The conclusion endeavours to define the position of Santini`s sights in the cultural tourism in the Czech Republic and also tries to point out assets and negatives of activities of citizen`s association Travel around Santini, and outlines potential direction of activities of the citizen`s association in the future.
|
|
Investment processes in hotel industry
Lejtnar, Lukáš ; Indrová, Jarmila (advisor) ; Straková, Ivana (referee)
Thesis on topic Investment processes in hotel industry summarizes decision procedures and gauging possible investments in this given branch. Its fundamental is to determine the hotel market as such with its crucial elements, indicators and regularities, which are indispensable direct evaluative elements in pre-investment phase of process. Its content is composed in such a way that connection with feasibility study on specific project in region will be possible. For potential investor, who is operating out of this business and is ready to penetrate fast into the business' backstage, the content is outlined in a way, which is enabling fast orientation and choosing key chapters. In the end there are evaluated market data from the hotel industry in general, which indicates the ways and the cases in which the investments are ideal.
|
|
Stylistic analysis of the orations
Procházková, Anna ; Chejnová, Pavla (advisor) ; Janovec, Ladislav (referee)
RESUMÉ The gist of my bachelor thesis is to analyse five various orations. The thesis is divided into two parts, namely into theoretical and practical one. The first one defines the objective and subjective stylistic factors. The practical part deals with the analysis based on the acquired knowledge from the first part. In the end of my bachelor thesis I try to treat of similar and dissimilar characteristics of the orations mentioned above.
|
|
Commodity Derivatives
Hampejs, Michal ; Málek, Jiří (advisor) ; Witzany, Jiří (referee)
The purpose of this thesis is to examine the use of commodity derivatives in the oil market. The thesis itself is divided into two main parts - theoretical and practical. The theoretical part is mainly focusing on the description of commodity derivatives in the oil market and the explanation of the mechanism of most often used derivative contracts. The second and more practical part of the thesis examine the use of these derivatives and all benefits and risks associated with trading in commodity derivatives. The potential threats arising from using derivatives as oil market contracts are explained on the example of corporate trading strategy of Matallgesellschaft AG.
|
|
Private Equity and Public Stock and Bond Offerings as Business' Financing Arrangements
Slabý, Jindřich ; Kříž, Radim (advisor) ; Labancz, Ladislav (referee)
This thesis inquires into the problems of funding businesses by means of so called alternative financing arrangements, i.e. by Private Equity and Public Stock and Bond Offerings. The first section involves basic ideas and characteristics of the Czech capital market and its structure. The following three sections deal, in sequence, with particular means of financing. They comprise theoretic aspects of particular financing arrangements as well as analysis of advantages and disadvantages to businesses, resulting from their application. Furthermore these sections provide for characteristics of situation in sectors of these particular financing arrangements within the scope of the Czech capital market and detect potentials to improve it.
|
| |
|
Marketing of tourism offer of the town of Žatec
Novotný, Jan ; Černá, Jitka (advisor) ; Válka, Jiří (referee)
The thesis analyses the marketing of tourism offer of the town of Žatec with a particular emphasis on its principal product -- the Temple of Hops and Beer. Its main objective is to formulate proposals of specific marketing measures for the popularization of the general tourism offer of the town of Žatec and the Temple of Hops and Beer for the last quarter of the year 2011 and 2012. After defining the main tourist industry attractions of Žatec, the thesis builts upon the SWOT analysis and 5P marketing mix. In the case of the Temple of Hops and Beer the paper presents a proposal of the marketing plan incorporating 5C marketing approach, which assesses the above-mentioned product from a broader visitor's point of view. Both approaches are adjusted to budget and public administration management rules. This thesis' conclusion will serve as an input for the tourism industry subjects in Žatec in accordance with the development strategies approved on local, regional, as well as national level.
|
|
Caves and their legal protection
Chvátalová, Eva ; Damohorský, Milan (advisor) ; Sobotka, Michal (referee)
This diploma thesis aims at Czech legislation related to conservation of caves both in terms of its link to the protection of caves as subterranean spaces and parts of the natural environment and of its relation to other fields of expertise, including legal studies (e.g., mining law) and other disciplines (e.g., geology, carsology). First, our attention is paid to definition of the term "cave" and to links of the term to natural sciences. Further, we analyse the development of legal conservation of caves and approaches to caves as a subject of legislation per se. The example of Slovenia - being a prominent speleological country with recognized legislation in terms of its quality and detail - is used in order to compare Czech approaches to cave conservation. Concerning the practical issues, we present an example of conservation effort devoted to one single cave in Czechia, which enables to describe functioning of legal conservation tools, including the themes where these tools overlap. We also present and discuss the only one Czech case-law dealing with the legal aspect of caves.
|
|
Event marketing a jeho místo v rámci nových směrů marketingových komunikací
Baumann, Jan ; Mikeš, Jiří (advisor) ; Přikrylová, Jana (referee)
Diplomová práce se zabývá problematikou event marketingu. Kromě charakteristiky a vymezení pojmu event marketing pojednává o event marketingu v kontextu marketingového a komunikačního mixu. Dále je diskutována problematika měření úspěšnosti event marketingu. Stěžejní část práce tvoří šestá kapitola, jež se zabývá novými nástroji marketingové komunikace, analyzuje jejich pozitiva a negativa a provádí komparaci a jejich vymezení vůči event marketingu. Následuje část věnovaná deskripci trendů v event marketingu a jejich extrapolací v dlouhodobém časovém horizontu. Práce je doplněna případovou studií, jež analyzuje event marketingovou kampaň společnosti Volvo. Závěr je věnován shrnutí nejdůležitějších poznatků a možnostem jejich aplikovatelnosti v prostředí České Republiky.
|
guest ::
