Original title: Marketing turistické nabídky města Žatce
Translated title: Marketing of tourism offer of the town of Žatec
Authors: Novotný, Jan ; Černá, Jitka (advisor) ; Válka, Jiří (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: marketing measures; marketing mix; Temple of Hops and Beer; tourism offer; Zatecky hops; Žatec; Chrám Chmele a Piva; marketingová opatření; marketingový mix; turistická nabídka; Žatec; Žatecký chmel

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/28929

Permalink: http://www.nusl.cz/ntk/nusl-71794


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-11-30, last modified 2022-03-03


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