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The company Student Agency, Ltd. and its competitive strategy
Maťhová, Kateřina ; Procházková, Markéta (advisor) ; Richterová, Martina (referee)
This Bachelor's thesis deals with the analysis of the company Student Agency and compares marketing strategies of two competitors in rail transport. The first company is RegioJet, a subsidiary company belonging to the group Student Agency, which is in this thesis compared with the time being the only competitor České dráhy, specifically the Pendolino train. The aim of this thesis is to analyze the competition in the railway transport on the route between Prague and Ostrava, on which recently entered the company RegioJet. This new company brought to market new services and the quality with which we previously could not meet in trains. The purpose of this work is to determine, whether the passengers, who use the trains on this route, welcome the innovation, which of the society more cheers and how it will probably look the following development of railway transport in the Czech Republic. The research will be carried out on the basis of questionnaire survey that will evaluate in the end. Contribution of this thesis is primarily a comprehensive view of the company Student Agency and its marketing strategy that allows you to create a comprehensive view of the current situation and future development of rail transport.
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Rail transport in the Czech Republic
Hausdor, Petr ; Zelený, Lubomír (advisor) ; Šenk, Vladimír (referee)
There is currently a large number of changes on the rail market, mostly related to market liberalization. This thesis aims to analyze these changes, outline the possible development of rail transport and mention possible difficulties in opening the market. In conclusion I will summarize all findings that were included in the work and on this basis I will try to create conditions for further development of the market.
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Financial Analysis of Czeh Railways
Jurek, Martin ; Synek, Miloslav (advisor) ; Klečka, Jiří (referee)
The theme of this thesis is the evaluation of the economical development of the consolidated group of Czech Railways in the 2005 -- 2009 period. The first part of this work introduces the structure and history of the group in the years 2005 -- 2009. This part is followed by the financial analysis itself. The financial analysis is divided into three parts: the basic methods, the bankruptcy prediction models and the analysis based on the Quelle methodology. The last part of this thesis is focused on the future prospectives and the transformation program Vize 2012 (Vision 2012).
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Principles of Equalizing the Tractions-Engines Power Output of Foreign Provider of Railway Services
Maňák, Ondřej ; Zelený, Lubomír (advisor) ; Kothera, Miroslav (referee)
This diploma thesis "Principles of Equalizing the Tractions-engines Power Output of Foreign Provider of Railway Services" aims to delineate how inequalities in power output emerge and how they are later equalized by provider of railway services. This is one of the crucial topics for operating and putting together international trains. The theoretical basis is then used in the applied part of this thesis to describe and evaluate tractions-engines power output of selected foreign provider of railway services on Czech railway network. For better description there is also a balance of tractions-engines of power output enclose at the end of this thesis to illustrate the position of Czech Railways abroad. The analysis made in the applied part put stress on differentiating the long distance transport from cross-border international transport of passengers. Furthermore, this thesis deals with the implementation of the European Rail Traffic Management System (ERTMS) in the connection with compatibility of the Czech railway network to neighbouring rail networks with emphasis on train safety appliances and the project European Train Control System (ETCS).
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Analysis rail market in the Czech republic
Šubrt, Marek ; Písař, Pavel (advisor) ; Zemplinerová, Alena (referee)
This thesis deals with the analysis of the Czech railway transport, which still maintain their dominant position CD, joint-stock company. In the theoretical part I will introduce the concept of the Austrian school of economics on competition and monopoly. According to this concept, the monopoly is formed exclusively by the state through an artificially created barriers to entry into the industry. Subsequently, I will focus on the concept of regulation, which will be based on the ideas G. Stiegler, who has come up with the concept of regulation in the interest of the regulated. Based on the theory of the SBC I will analyze the status of the CD on the market for rail transport. The practical part will be therefore based on the following CD's analyzed position on the Czech market and I will apply theoretical knowledge to the case of Student Agency, limited company (resp. RegioJet, join-stock company), which has vainly trying to promote in this market. I will analyze here how tenders of regions (hence the Ministry of Transport) have taken place and why the above mentioned company hasn't gain access to the railway market in the CR. My goal is on the case of Czech Railways to confirm (or disprove) the conclusions of the Austrian theory that the only way to maintain a monopoly position in the market are government intervention in the form of artificially created barriers to entry into the industry.
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Social public relations of Czech Railways focused on preventive train
Kubala, Ondřej ; Zamazalová, Marcela (advisor) ; Šťáhlavský, Petr (referee)
Document highlights the key moments of social marketing in the Czech Republic and its recent development. The second part is about some projects of Czech Railways in the field of social responsibility. By this projects would the company like to built a positive image. The practical part is focused on specific project "Preventive train". This project informs young people (in the age from 13 to 19) about potential hazard in the field of railway. Czech railways want to improve their image (by this project), as a socially responsible company.
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