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Analysis and planning of enterprise informatics costs
Kohout, Pavel ; Pour, Jan (advisor) ; Novotný, Ota (referee)
This thesis is focused on ICT costs monitoring and controlling among enterprises, whose purpose is to maximize their market value and to achieve a profit by selling products or offering services and simultaneously these enterprises neither do operate in ICT industry nor banking and similar industries. Purpose of this thesis is to help responsible users with better understanding of causes where and why enterprise ICT cost origin. For this purpose there is formed a pattern for ICT costs monitoring and controlling. This pattern comes into use in enterprises in cases when it is necessary to discover true costs of ICT. The pattern is further convenient for costs controlling and budgeting and it could serve as a basis for ICT cost-effectiveness evaluation. Additional asset of this thesis would be an introduction of cost allocation methods, a software costs categorization in view of an acquiring form, and a description of appropriate budgeting methods.
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Business plan: High class salon of beauty
Wallner, Martin ; Dvořáček, Jiří (advisor) ; Lošwk, David (referee)
Foundation and expansion of entrepreneurship without sophisticated business plan is impossible nowadays in such a competitive environment. Business plan helps to discover possible barriers of penetrating the market or financial needs. Goal of this thesis is to compile a business plan including all the requisites necessary for the possible realization. It is desirable to describe all the risks and advantages as well. In the first part of the thesis there are explanations of the main themes describing making of a business plan, its common forms and integral parts. Second part is focused to the real point of view of the small profiting company planning about the diversification of its activities to the different sector. The processes in the company are designed to be effective and progressive when applying into the new segment of market. Planning is based on marketing research which provides informations for the plan of marketing. That plan is consequently exposed to the financial plan.
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Analysis of IT public tenders
Vikorová, Dana ; Bruckner, Tomáš (advisor) ; Šebesta, Michal (referee)
Public tenders in the field of information technology are important public investments, which should assist public sector to function more efficiently. The central topic of this paper is mapping the investments of public sector in the information technology, discovering the main supply relations created during this process and creating the basics of the price catalogue for IT professions. Analysis of unstructured data with Elasticsearch and questionnaire for IT companies located in Prague were used for this purpose. The main contribution of this paper is discovering the biggest investors in information technology, comparing expenditures of ministries, government and cities. Moreover, discovering the biggest suppliers of this technology for ministries and for the whole public sector and obtaining thirty price catalogues from IT companies and creating the basics of twenty IT professions price catalogue. This thesis is divided into four main parts. The first part provides an overview on public tenders, analysis of unstructured data and Elasticsearch. The second part deals with finding the biggest investors from the public sector who invest in information technology. The third part analyses relations between ministries and their IT suppliers and provides the list of twenty biggest suppliers for the public sector. In the last part this thesis describes analysis of a questionnaire dedicated to manday costs of twenty IT professions and creates the basic of the price catalogue for these jobs.
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Media Picture of Czech Education - content analysis of ptinted periodical
PLOCKOVÁ, Eva
Annotation PLOCKOVÁ, Eva: Media Picture of Czech Education. České Budějovice: Teacher?s College of Jihočeská University České Budějovice, 2011. 79 pp. Diploma paper. The diploma paper focuses on media picture of Czech education in selected pe-riodicals, whereas the main attention is paid to the subject survey of individual media communications. The target of the diploma paper is to discover how the Media inform about the education, education system and teachers and make the readers acquainted with the inquiry results. The theoretical part is dealing with the theme of media commu-nication. Simultaneously it describes the functions and influences of Media. It defines the basic system of education and the main subjects that work in it. It depicts also the instant changes in the educational sphere. The practical part is coming out from the mixed research, in which the quantitative content analysis and qualitative method of grounded theory were used. The research puts down, which topics relating to education did two weekly magazines addressed to during the year 2010. The practical part tries to bring closer in which way the given periodicals do inform about the educational issues. It also tries to discover which themes of this nature are being published most frequently. The information taken from the media messages refine on the theoretical part of the diploma paper.
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The deanery of Turnov in the late Middle Ages
Časárová, Veronika ; Pátková, Hana (advisor) ; Zilynská, Blanka (referee)
ČASÁROVÁ, V., The deanery of Turnov in the late Middle Ages, the thesis, The Faculty of Arts of Charles University in Prague, 2011, 81 p., 2 supp. The thesis is concerned with the development and the state of the church administration in the territory of the deanery in Turnov, primarily in the first half of the fourteenth century and the beginning of the fifteenth century. I have focused on the parish priests, possession of the parish office and their patrons. The chaptors are divided according to the three spheres of interest and are developed and evaluated from various points of view. The first part of the thesis deals only with the description of the state of particular parish offices, the second one evaluates the discovered facts and tries to put them into context. A brief summary of the history of the church administration in the stated period in the Czech country comes before all the chapters. Keywords: Turnov, church administration, deanery, parish office
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Building a company for IT service
Vegner, Martin ; Hradil, Jiří (advisor) ; Potančok, Martin (referee)
This document describes part of the proces of building a company for IT services, mainly focusing on schools and small companies, as well as web construction, graphical design and SEO optimization. The area of coverage is Prague and neighbourhooding areas. These are largely occupied by competitive companies. However, the aim of this work is to discover opportunities on the market and to establish a competitive image for the company. The goal is to create a webpage with a thorough optimization for Internet search engines (SEO) and ergonomic optimization for the users alike.
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The possibilities of firm financing and insurance during the international market expansion
OCHOTNÁ, Jana
Nowadays, we may say that entrepreneurial activities include, among others, efforts aimed at searching and discovering new opportunities on the markets, the ability to make use of new chances and undertake any risks that may result to economic success as well as failure. The modern world is the world of constant changes and uncertainties. In such a world, those will win who will learn how to make use not only of opportunities on the market, but many times also the threats that uncertainty may bring along. The main aim was the analysis of the finance and insurance situation of the firm entering the international market. The other aim was the analysis of insurance and finance market and the concept of the best possibility for the firm. The result of this analytic part was the prediction, that the firm is able to enter the international market with direct business method, but first of all there is necessary to introduce it{\crq}s production, prices and the whole firm on the websites. During the analysis the firm has to specify it{\crq}s strategy and aims, makes calculations and decides of which insurance will be siutable for it. The next step was the decision of using the export financing, If it decides to finance the export, it{\crq}s necessary to chooze, if it will use the financing by private or state grant. For the firm the using of exports buyer or supplier credit will be two acceptably methods. The credit insurance by the state or private institutions is the other step to enter the international market. There are various kinds of other insurance (e.g. cargo, casco insuranc or the payment risk insurance).
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King lists of the ancient Syropalestine
Čech, Pavel ; Zemánek, Petr (advisor) ; Oliverius, Jaroslav (referee) ; Prosecký, Jiří (referee)
King lists of ancient Mesopotamia are a well-defined and described part of the "scientific" literature of the era, known as the Listenwissenschanft. This work aims to put on the same level the king lists of the neighbouring area of Syro-Palestine - the lists discovered in Ebla, Mari, and Ugarit and published over the last twenty-five years. Its value as a historiographic source is questioned and the lists are understood primarily as an expression of the royal ideology. The study is based on the analyses of individual anthroponyms, examining the lists especially on the basis of intuitively selected criteria and studying their function and relation to the narrative fabric. The main difference is between the lists from Mari, which constitute a part of the Babylonian administrative tradition, and the lists from the west of the region. These are a synthesis of the legendary past, the cult of the dead and the political situation of the time, which is most apparent in the parts dedicated to the oldest rulers. The lists are therefore related to each other in space rather than in time.
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Crime scene inspection
Rousek, Tomáš ; Musil, Jan (referee) ; Štourač, Petr (advisor)
68 English résumé: Crime scene examination The diploma paper considers analysis of criminology method called crime scene examination. The introduction of the thesis shortly deals with progress of proofs during criminal proceedings. Author presents the crime scene examination as a creative and a systematic activity of the bodies in charge of criminal proceedings, which targets the detection of criminality and criminals. The second chapter treats conceptual signs of crime scene examination. There is accomplished the analysis of examination as a criminology method, whereat the bodies in charge of criminal proceedings discover, by the help of direct observation, all the matters, which are useful for clearing the perpetrated criminal activity. Sequentially the focus is paid to criminal scene. At this moment the author of the diploma paper compares the ideas of character of criminal scene. He mentions two opinions. The crime scene can be the area, where the crime is perpetrated or according to the second opinion the crime scene can subsume also other areas, which are connected with the crime scene somehow. The examination procedure itself is content of another part of the thesis. It deals with tactics, methods and principles of crime scene examination. It broods the procedure from the moment, when the complaint...
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Psychological aspects of the promotion of McDonald's
Jeřábková, Veronika ; Pešek, Ondřej (advisor) ; Černá, Jitka (referee)
This bachelor's thesis aims to explore the psychological aspects of the promotion of McDonald's. In doing so, it describes the use of psychology in advertisements, PR and sales promotion of this worldwide company. To begin the thesis describes and analyzes the psychological aspects of promotion in general and then focuses on the psychology of McDonald's' promotion. In adition to exploring McDonald's' promotional techniques, the thesis compares it to their direct competitors in the Czech market (KFC, Burger King). Overall, the thesis aims to discover whether McDonald's' promotional tactics correlate with the perception of the Czech consumers. Due to I made a quantitative research and compare it's results with the mentioned intentions of McDonald's.
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