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Analysis of CSR activities of T-Mobile Czech Republic, a.s.
Ježková, Ivana ; Mikeš, Jiří (advisor) ; Ladmanová, Monika (referee)
The Master's thesis deals with a question of corporate social responsibility. The thesis is divided into two main parts. The theoretical and methodological part explains main terms related to CSR, introduces important organizations oriented on CSR and describes standards of corporate social responsibility that can be followed. The first part is also supplemented with interesting data gained in public opinion research on the theme of CSR and its public perception. In the practical part, there are analyzed CSR strategies of two companies: T-Mobile Czech Republic, a.s. and IBM Czech Republic, spol. s r.o. Individual activities are classified into three basic pillars of corporate social responsibility. Approaches of these two companies are compared and in the conclusion of the thesis there are recommended steps to make corporate social responsibility of the two companies more effective.
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Analysis of corporate social responsibility of ING
Marvanová, Zuzana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Thesis contains basic informations and definitions of CSR, its history, contemporary activities and main advantages as well as disadvantages. Except that are described possibilities of implementation, measurement and evaluation of it in a company. The second part is concerned with the attitude of ING to corporate social responsibility globally as well as in Czech republic. At the end is a short questionnaire.
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How does CSR affect employee’s satisfaction?
Krasnikova, Darina ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
In now days knowledge society employees become the most important recourse of all kind of commercial and non-profit organizations. Employers are making efforts to create the best possible conditions with goal to get and hold the best employees. One of the complex tools to make those work conditions better and increase the satisfaction of the employees is concept of Corporate Social Responsibility (CSR). CSR is a policy for management of the organization which builds base for a sustainable development. It consists of three principles: economic, environmental and social. Within the social principle CSR offers plenty of methods and ways to rise the employee's satisfaction and gain his loyalty.
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Corporate social responsibility - research of practice in small and medium-sized enterprises
Pazderová, Blanka ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
Bachelor's thesis deals with the social responsibility of organisations with a focus on small and medium-sized enterprises. It briefly describes the origins of this philosophy and its most important moments. It also provides a comparison of social responsibility from the perspective of the European Union and of the third world countries. It features examples of international initiatives to promote corporate social responsibility. The practical part deals with the research of the social responsibility in small and medium-sized enterprises in Czech Republic. It analyses the various aspects, highlights the problems and offers proposals for appropriate measures for greater awareness and information of this group of enterprises.
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Analysis of CSR activities of companies regulary involved in CSR concept in CZ
Oberreiter, Štěpán ; Zamazalová, Marcela (advisor) ; Granju, Monika (referee)
The aim of this paper is to find real reason why companies in the czech market engage in CSR (corporate social responsibility). Theoretical part explains main features of CSR concept, its historical development and current understanding in the world and mainly in the Czech Republic. In this part is higher focus on measuring and reporting of CSR activities. According to the Standart Odpovědná Firma method which is also used for evaluation of TOP Firemní Filantrop are generated data useful for practical part of this paper. Analysis is performed on data from TOP Firemní Filantrop and compares development of CSR activities of companies in the czech market. There is used a regression analysis to justify a hypothesis of relation between earnings before taxation and expenditures of companies on CSR activities. In conclusion is summarized opinion of nonprofit organizations to the current situation in CSR and how these organizations perceive involvement of companies engaged in CSR concept.
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Comparative analysis of approaches towards corporate social responsibility
Nováková, Hana ; Geuss, Erik (advisor) ; Branžovský, Antonín (referee)
The theoretical part of the thesis focuses on analysis and evaluation of utilization of the corporate social responsibility concept. It describes in detail the sense and content of CSR reports, which are released annually. The work verifies hypothesis, that in the Czech environment the strategy is being implemented in a narrower sense than in developed countries. The practical part refers about results of a few international and national studies dedicated to comparison of the concept domestically and abroad. Previous studies confirm the main hypothesis; the CSR policy is immature in Czech Republic, but is rapidly expanding. The hypothesis is confirmed also by field research, which was performed in four Czech companies that implemented the CSR policy. It was found out that the firms do not use the strategy in its entire extent and issuing reports which would meet international standards is not considered to be a priority for them. The conclusion of the thesis incorporates the assessment of current situation and suggestions for changes.
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Social entrepreneurship: Understanding the reality of the developing world and designing sustainable solutions
Fous, Zdeněk ; Lukeš, Martin (advisor) ; Stephan, Ute (referee)
Social entrepreneurship, loosely defined as delivering social value in a sustainable way using market-based principles, is especially powerful tool in the Third world. Grass-root entrepreneurial approach of developing and empowering those countries from the bottom up is proving to be the most sustainable and efficient solution. First part of this work outlines historical context of the developing world and provides thorough analysis about challenges and threats it is facing. Furthermore, model defining what countries are the "most suitable" for a social venture is described, together with tools that are used nowadays to support the developing world. Second part puts main emphasis on defining and discussing the concept of social entrepreneurship, especially with respect to social venture design. Conclusions and practical recommendations are heavily based on interviews with successful and inspirational social entrepreneurs active in the Third world, as well as with leading NGOs with offices in the Czech Republic. All in all, the ultimate goal of this work is to create a big-picture overview about the reality the developing world is facing and describe how the most sustainable solutions can be designed.
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Corporate culture of the company ČSOB
Koldinský, Martin ; Müllerová, Františka (advisor) ; Zelníček, Karel (referee)
The object of this thesis is the issue of corporate culture from both theoretical and practical points of view. I've chosen a company ČSOB and its corporate culture to demonstrate corporate culture system functioning in practice. The main aim of the theoretical part is to determinate main terms connected to this issue, than to describe corporate identity and image as well as main effects influencing and changing the corporate culture. The company ČSOB and its owner KBC are described in next part. The third part is based on particular segments of the corporate culture as for example the ethics code, relationship between employees, CSR and so on.
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