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Fitness Center Competition in the Karlovy Vary District
Dušek, Vojtěch ; Čáslavová, Eva (advisor) ; Holánek, Michal (referee)
Title: Fitness Center Competition in the Karlovy Vary District Objectives: The bachelor thesis deals with the competitiveness of fitness centers in the Karlovy Vary district. The competitive ability of the mentioned facilities will be determined based on a marketing research with customers and employees of such facilities. The research will combine both qualitative and quantitative methods. Its findings will provide an overview of these fitness centers and they will serve as a base for creating a guide book which should ease decision making for potential customers interested in this type of services. Methods: The study is based on theoretical knowledge related to the selected topic. Marketing research based on the method of survey was one of the most frequently used methods for enquiring about customer satisfaction. Results of the individual questions of the questionnaire are shown in the graphs. Based on their interpretation was rated the state of competition of fitness centers in the district of Karlovy Vary. For further information about the competition I did interview with the employees of individual fitness centers. Then I worked Porter analysis of competitive forces. Results: Research results confirmed that the competition in Karlovy Vary region is not very intense. Factors such as quality of...
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Green marketing on the Czech market with special focus on marketing communication
Lhotský, Radek ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
This thesis analyses the use of green marketing in the Czech market. Green marketing is once and again a globally discussed topic. The practice is spreading into business strategy and business communication, where it is commonly used as a competitive advantage or as a tool to lower costs. After definitions of related terms of green marketing and green consumer, the thesis offers an overview of the basic principles of marketing and marketing communication. These serve as a theoretical framework for the next part. Further, it presents various strategic tools and techniques of green marketing, used by companies from all around the world. The practical part is dedicated to the analysis of business communication in the Czech Republic, focusing on model examples of green marketing communication. Possible opportunities for the use of green marketing strategies in the Czech market are discussed in the final conclusions.
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The Analysis of Image of Land Rover Brand in the United Kingdom in the years 2011-2014
Mühlheim, Pavel ; Obluk, Ondřej (advisor) ; Orban, Karol (referee)
This bachelor thesis analyses the image of Land Rover brand in domestic UK market between 2011 and 2014. This work builds on theoretical knowledge of Strategic Marketing and Brand Management, especially on the theory of building a brand identity and the theory of brand perception usually referred as brand image. Based on these theoretical findings, this thesis analysis Land Rover marketing strategy in the domestic marketplace; focusing on the organisation's brand management. The communications activities of Land Rover are further examined and described in detail. Based on the analysis of Land Rover marketing strategy and the organisation's individual communications activities the brand identity is presupposed. Using the secondary research in order to project the brand identity a hypothesis of brand image is suggested accordingly. The hypothesis is verified by the application of primary research; using the Semantic-Differential Scale. Powered by TCPDF (www.tcpdf.org)
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Evaluation of a marketing manager activities in a selected company
KOŘÍNEK, Pavel
The aim of the diploma thesis is to define the marketing manager activities, their evaluation and subsequent suggestions drafting for improvement of the company Spojené kartáčovny. The company is mainly engaged in production of household cleaning supplies, dental hygiene products and painting tools and painting supplies.
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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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Marketing Strategy of a Private Eye Surgery
Roman, Aleš ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The aim of this Master’s thesis is to create marketing plan for private eye office. The thesis is divided into two main parts, theretical and practical. The first part summarizes theoretical knowledge about marketing of services and specifics in healt care marketing. It was created marketing mix 4P and 4C of health care. Practical part begins of introducing of private eye office. Next step is to analyze environment of eye office using following methods: McKinsey 7S, Porter's five forces and SLEPT analysis. Conclusions of these analyses are summarized in SWOT analysis. Afterwards each question of questionnaire survey – focused on client´s comfort and ways how to improve it, is analyzed. Results and ideas come from survey how to improve our clients comfort during the examination are summarized in the proposed solutions and discussion.
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The Proposal of Marketing Strategy for the Company
Valentová, Tereza ; Čižinská, Linda (referee) ; Mikulec, Luděk (advisor)
Master´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of the thesis is an increase of competitiveness of the company and successful management. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the SWOT analysis, Porter analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.
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Marketing Strategy of the Nano Snowboards Brand
Vintrová, Zuzana ; Asfourová, Nataly (referee) ; Chlebovský, Vít (advisor)
The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.
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