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The Transformation of Czech Radio After the Introduction of Web 2.0
Tichá, Lucie ; Groman, Martin (advisor) ; Nečas, Vlastimil (referee)
The topic of this thesis is the Transformation of Czech Radio after the Introduction of Web 2.0. The research was carried out from the Czech Radio employees (working on both Prague or regional stations) point of view, who have had experience working at Czech Radio before and after the advent of Web 2.0. The subjects of the research questions were: adaptation of employees, the impact of changes on the content of broadcasting and ethical principles and finally, their general consequences on Czech Radio in the digital age. The answers to the presented questions were then explained in the practical part of the thesis by a qualitative research using the method of semi-structured interviews and the method of grounded theory for the subsequent analysis of the collected data. The analysis of the data shows that changes could not have taken place without the employees who set them in motion. Within the changes associated with the new communication environment of Web 2.0, feedback plays a important role. It affects Czech Radio employees who use it to influence changes in content, changes in its presentation and partly on its topics. The adaptation process differed at the level of positions. The position of web editors played an important role in the adaptation of other members.
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Intimity, Sex and Relationships - A Popular Podcast Topic (Podcast)
Karban, Filip ; Lovaš, Karol (advisor) ; Gulda, Jana (referee)
This bachelor thesis explores the phenomenon of intimate and sexual topics inside the podcast praxis in Czech media. Theoretical part explains the creation and the development of podcasting and the Czech approach to it. Furthermore it tries to briefly clarify the creators' motivations, meaning and the level of popularity of sexual themes in podcast and audio content in general. It also tries to explain the aspects that differentiate or correspond with the traditional radio broadcast, such as creative and topical freedom originating from the convergence of media or the specific of intimacy towards the listener inside the radio. Practical part consists of a podcast - a radio programme. Podcast presents the most relevant podcast shows on the theme of intimacy, sex and relationships in Czech media environment. It also reflects on the purpose of existence of these podcast shows through interviews with respondents from the radio and science branch.
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Populism and seniors: how the political thinking of the elderly is affected by online environment
Vincourová, Hana ; Gulda, Jana (advisor) ; Jirků, Jan (referee)
The current era, often labelled as the post-factual, post-true era or the era of the alternative facts, has impact on all age groups. However, it may occur as a problem predominantly for the generation of current seniors, who weren't used to information overflow and usage of new media from their youth or productive age. This bachelor thesis aims to capture, how the political preferences of the elderly are affected by disinformation in the online environment, and, whether seniors encounter political campaigns there. Further, the thesis has an effort to bring into the debate an expert insight, how possibly mitigate the disinformation effect in the case of seniors. The main part of this practical bachelor thesis is an audio format podcast. It combines interviews with several seniors and with three experts from different areas. Senior respondents share their own experiences from the online environment. The experts then more generally follow up the problematics contained in the seniors' testimonies and add the expertise. I chose Jaroslav Valůch, the media education activities coordinator from the organization Transitions, as an expert from the field of media literacy; former journalist and the author of the publication In the network of disinformation: why we believe in alternative facts Jiří Táborský...
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The making of Czech Radios's news podcast Vinohradská 12
Balcárková, Eliška ; Lovaš, Karol (advisor) ; Skalický, Matěj (referee)
Nowadays, podcasts are a phenomenon and their trend is still growing. This bachelor thesis is focused on Czech Radio's news podcast specifically Vinohradská 12 and it's in the form of a radio report. In the theoretical part, the author gives context for the practical audio part, which is the result of studying the topic, and then proceeds from the definition of basic terms to the description of creating the practical part, which is attached separately. The practical part of my bachelor's thesis is a journalistic contribution for a radio medium, in which the author describes the process of creation of news podcast Vinohradská 12. The radio report includes archival sounds, excerpts of interviews, which were crucial for the radio report, and even background noises taken in the process of creating the podcast. The script of the practical part is included.
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The podcast phenomenon and its importance in today 's
Koucká, Anna ; Jirků, Jan (advisor) ; Skalický, Matěj (referee)
This bachelor thesis is devoted to podcasting, which is one of the latest phenomena that occured in the traditional media and also in our society. It describes the origins, the development and the characteristics of this phenomenon and it also focuses on the motivation of the listeners and the producers. The research part is focused on the point of view which the professional or independent authors and owners of the podcasts studios have on the importance of podcasts in the media, content monetization or current state of Czech podcasts industry. As a part of this research, I interviewed seventeen podcasters or professionals in this area. Last but not least, the research part includes a survey which explores the age and demographic structure of podcast listeners and also their habits and opinions about podcasting. In the end, the thesis foreshadows the possible future of podcasting and also points out the opinions, which the respective producers have on podcasts.
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Czech podcasting of a Public Service Media As a Recent Phenomenon
Nováková, Klára ; Lovaš, Karol (advisor) ; Skalický, Matěj (referee)
Podcasting - a phenomenon known only in America a few years ago, has reached even the Czech Republic nowadays. This bachelor thesis focuses on the phenomenon of podcasting of both Czech Television and Czech Radio, which are known as public service media. It consists of a practical and a theoretical part. The theoretical part puts the topic into context, from the definition of basic concepts to the process of creating the practical part of this bachelor thesis. The practical part in the form of a radio podcast introduces the podcast production of the mentioned public service media, their development, the current situation and what the future is like for this phenomenon. The radio podcast is supplemented with parts of interviews with respondents as well as with short excerpts from the podcasts mentioned. The script of the practical part of this bachelor thesis, as well as transcripts of interviews with respondents, are included in the appendix.
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The influence of digital media on the production of Czech Radio news and opinion journalism
Vrbová, Vendula ; Maršík, Josef (advisor) ; Lovaš, Karol (referee)
This master thesis called The influence of digital media on the production of Czech Radio news and opinion journalism focuses on the changes in the producing of news and journalistic content of Czech Radio caused by the origin and development of network digital media. It describes the current form and functioning of the Czech Radio newsrooms and deals with the role that public institution attach to new media. The theoretical part attempts to define new media and describe their effects on traditional mass media. It also places in the context of current public service broadcasting in the Czech Republic and describes the development of technology that preceded the current situation. The aim of the practical part of the master thesis is a qualitative analysis of the impacts of the latest changes in available technology and new habits of consumers of media content. The main source of information in the analytical part of the thesis are respondents from the ranks of Czech Radio workers. The thesis answers the question of how important role digital media play for Czech Radio and how the Department of New Media cooperates with radio journalists. It also focuses on new journalistic content and formats that are emerging in radio broadcast as a result of the expansion of new media. Last but not least, the...
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Podcasting - audio content in the digital era and its listeners in Czechia
Sudíková, Tereza ; Miessler, Jan (advisor) ; Vlček, Tomáš (referee)
The master thesis entitled "Podcasting - audio content in the digital era and its listeners in Czechia" is devoted to the phenomenon of podcasting which connects the traditional audio format with new digital technologies. It deals with its history and current state both abroad and in Czechia. It also describes the specifics of podcasting, compares it with radio programs, mentions the importance of podcast applications or the funding issue of independent podcasts. It focuses attention on the role of the audience in today's world and the associated concepts of participatory culture and user generated content. The audience is also associated with the uses and gratifications theory which tries to understand why people consume media content. The aim of the research part of the thesis was to obtain information about Czech podcast listeners with whom semi-structured interviews were conducted. The collected data were then processed using the grounded theory method. The findings are organized into five chapters in order to answer five research questions. They revealed the motivations of Czech listeners for listening to podcasts, their perception of podcasts in comparison with radio programs, their attitude to listening to Czech and foreign podcasts, their perception of podcast presenter and their attitude...
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The Phenomenon of Podcasting and its use in marketing communication in the Czech Republic
Cypriánová, Barbora ; Rosenfeldová, Jana (advisor) ; Ježková, Tereza (referee)
This bachelor thesis focuses on the use of Czech podcasts for marketing communication. Firstly, it introduces the phenomenon of podcasting and its evolution both in the world and in the Czech Republic. It also describes different characteristics of podcasting that can mean certain benefits or disadvantages for instance when incorporating commercial communication. Incorporating commercial communication is also the main focus of the following part of the thesis where podcast monetization is discussed. The main topic of the research is the amount of commercial partnerships or the podcaster's own product promotions in Czech podcasts, as well as the way they are carried out. For further context, the thesis also presents other ways of monetization used by Czech podcasters. The research was conducted with the use of content analysis of selected podcasts.
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