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Sales representative - current state and prospects
ŠTIKA, Jiří
This thesis in the first part deals with the work of sales representatives. In the second part is presented the company UniCredit Leasing CZ, in which it analyzedis by work management control of sales representatives - employees and the representatives of the self-employed. The thesis compares two models rank sales representative, and external and internal management sales representative. The conclusion is evaluated the situation researched the company and suggasted recommendations to improve the management of business performance data and also to determine whether the position of sales representative, which is controlled by externally, has the potential and prospects in the future.
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A Proposal to Increase the Effectiveness of Sales Representatives
Miškeříková, Martina ; MBA, Jan Miškeřík, (referee) ; Pokorný, Jiří (advisor)
The thesis deals with insufficiencies in the management and motivation of sales representatives. Based on an analysis of the present situation, it proposes measures to improve the performance and effectiveness of their work. The theoretical part contains findings from the field of managerial functions and motivation. The practical part analyses the present situation and, based on suggestions and recommendations, proposes changes that are important to ensure fulfilling the plan of a regional branch.
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Position of company Medin a.s. on the world market for medical technology
Ettelová, Hana ; Gullová, Soňa (advisor) ; Vlkovský, Viktor (referee)
The topic of this is the commercial strategy of company Medin a.s. for trading on foreign markets, or possibly of entering new markets. Thesis is divided into four chapters. First one deal with the general characteristics of the company, the second is dedicated to market placement of company in the Czech Republic. The third chapter speaks about the form of entrance and about territories where the company is already present. In the fourth chapter I analyze and evaluate other potential markets appropriate for expansion of the company.
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The International Commercial Agency
Hudíková, Jana ; Švarc, Zbyněk (advisor) ; Almásy, Karel (referee)
Diploma thesis deals with the options obtaining of foreign markets, especially by institute of agency. There is also analysis the legislation, both in terms of international, community as well as national law . Great attention is paid to the person of commercial agent, his rights and obligations, as well as the demands on him and his selection criteria. In the conclusion of the thesis are already mentioned cases decided by the Court of Justice of the EU, which relate to issues of agency. The objective of the work is to assess the possible variants acquisition of foreign markets, especially the agency and its comprehensive evaluation including all of its other attributes.
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Export strategy of the Cooperative Granát Turnov
Kovářová, Michaela ; Halík, Jaroslav (advisor) ; Musil, Vlastimil (referee)
The bachelor's thesis focuses on the description of export strategy of Granát Turnov, cooperative for the art production. The thesis is devided into four chapters, in the first one the cooperative as a way of entrepreneurship is described. The following chapters deal with business of Granát Turnov, especially export activities. Marketing mix is depicted from theorethical, as well as practical site. Finally, the export strategy on the EU market is analyzed, the problem of decrease in exports is determinated and the recommendations are suggested.
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