Original title: Analýza marketingových kanálů trhu služeb a analýza jejich užitku pro konkrétní obor.
Translated title: Analysis of marketing channels and their utility in the field of language schools.
Authors: Romantseva, Anna ; Tahal, Radek (advisor) ; Horová, Olga (referee)
Document type: Master’s theses
Year: 2016
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Tato diplomová práce pojednává o marketingových kanálech používaných v oboru jazykových škol. This thesis deals with the marketing channels used in the field of language schools. It also deals with company profiles, an identical part of study criteria, frequency and nature of the purchases.
Keywords: frequency of purchase; marketing mix; sales man; frekvence nákupu; marketingový mix; obchodní zástupce

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/51150

Permalink: http://www.nusl.cz/ntk/nusl-205837


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses