|
|
Způsob motivace a odměňování zaměstnanců v neziskové organizaci
Pařízková, Sabina
Pařízková, S. The method of remuneration and motivation of employees in a non-profit organization. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis focused on the issue of employee remuneration and motiva-tion in a selecten non - profit organization. The literature research is focused on defininig the basic concepts related to the topic. In the analytical part, the acutal research is conducted using qualitative research method of semi-structured interviews. Using the findings, recommendations for improving employee motivation in the selected non-profit organization were proposed.
|
|
|
Percepce crowdfundingových kampaní pro neziskový sektor: eye-trackingový experiment
Veselková, Markéta
Veselková, M. Perceptions of crowdfunding campaigns for the non-profit sector: an eye-tracking experiment. Bachelor thesis. Brno: Mendel University, 2023. The bachelor thesis investigates the effects of certain visual elements on potential supporters of crowdfunding projects of non-profit organizations and their decision to support them. The selection of influential elements is based on the propositions of prospect theory and the congruence effect. The elements mentioned are the existing risk of project failure depicted in the momentary prosperity of the campaign and the emotional appeal used in the preview image. The main goal of the thesis is to propose recommendations for improving the presentation of non-profit organizations on crowdfunding platforms using an eye-tracking experiment. The purpose of the proposed recommendations is to increase the effectiveness of campaigns of non-profit organizations on these platforms.
|
|
|
Návrh komunikační kampaně pro neziskovou organizaci
Jechová, Dominika
The aim of this bachelor thesis is to propose changes and innovations that will ma-ke the marketing communication of a selected non-profit organization more effective. The thesis is divided into two main parts, namely the literature research part and the analytical part. The literature search is devoted to the concepts of marketing communication, non-profit organization and social marketing. The ana-lytical part describes the activities of the non-profit organization Liga vozíčkářů, z.ú. and its analysis of current marketing communication tools. This is followed by quantitative and qualitative research, on the basis of which recommendations for improving marketing communication are proposed to the organization.
|
|
|
The status of women in management positions of the foundations and endowment funds
Lučanová, Tereza ; Košák Felcmanová, Alena (advisor) ; Muhič Dizdarevič, Selma (referee)
The diploma thesis is focused on the topic of women in leading positions of foundations and endowment fund. The thesis consists of a theoretical and an empirical part. The theoretical part of the work discusses the role of women in society, historical development and theoretical concepts with an emphasis on the explanation of concepts that are intertwined in the contexts of civil society. It describes the segment of foundations and endowment funds in more detail, clarifies the basic specifics of the non-profit sector with an emphasis on values and the meaning of work, and explains the individual concepts associated with the position of women in the management of organizations. In the empirical part, qualitative research is carried out, which deals with understanding the experience of women who hold a director's position in foundations and foundation funds at several levels. A key element is the clarification of the path of individual women to the leadership of a specific organization, their motivation and possible barriers. How do women see themselves in a leading position and what is their view of the story and culture of a particular organization. There is a lack of research dealing with the issue of the position of women in leadership positions in the non- profit sector, the data obtained could...
|
|
|
Pedagogical support for children with underprivileged background
Macků, Anna ; Hanková, Zdeňka (advisor) ; Blažková, Veronika (referee)
The thesis is focused on the support for socially disadvantaged children in the non-profit sector, namely on the tutoring program which is mediated by Czech non-governmental non-profit human rights organization People in Need. The work covers pedagogics of leisure, school preparation and social work. The aim of theoretical part is to give a description of non-profit sector and to define terms such as pedagogy of leisure, social disadvantage or tutoring. The empirical part is based on qualitative research. Using four case studies, it describes the operation of the tutoring program and tries to present its comprehensive picture. The case studies cover children who are tutored in the program and whose have underpriviledged backgrouds from various causes. The case studies were created from data collected in interviews with tutors and also based on findings from participant observation. The collected information also resulted in a practical output of the work, which are methodological cards for people who might want to join the program as volunteer teachers.
|
|
|
Measuring communication using the Amec Integrated Evaluation Framework on the example of the non-profit organization Czechitas
Jeřábková, Kateřina ; Ježková, Tereza (advisor) ; Rosenfeldová, Jana (referee)
Measurement and evaluation of public relations and communication is the main topic of the thesis. This topic resonates strongly among academics and practitioners, especially in the last decade. However, there is still a significant discrepancy between what the theory recommends and the acceptance of these recommendations in practice. Therefore, the thesis focuses on one specific framework for measuring communication and, using a case study method, determines the applicability of this framework in practice. The aim of the research, which is carried out using the case study method, is to verify the applicability of the Integrated Evaluation Framework (IEF) in measuring and evaluating the communication of the non-profit organization Czechitas. In the theoretical chapters, the thesis offers the definition of PR and the main areas PR influence in organizations (image, reputation, identity, and brand). It furher describes the Czech non-profit sector and the specifics of it's marketing and PR activities. It presents the best-known theoretical models of PR measurement and evaluation as well as the progressthe debate on PR measurement among experts has seen in recent years. The analytical part of the thesis analyzes the selected case for the study, being the Czech non-profit organization Czechitas. The analysis of...
|
|
|
Specifics of long-term assets accounting in selected accounting unit
SOUDNÁ, Kateřina
The bachelor's thesis focuses on the analysis of accounting of long-term assets of the allowance organization. Next it is comparison of accounting procedures in the field of long-term assets of allowance organization with business subject and evaluation of specifics. The thesis is divided into two parts. Theoretical part defines important terms, and it is focused on accounting procedures in the field of long-term assets of allowance organization and business subject according to valid legislation. In the practical part is characterized selected entity on which the analysis of accounting procedures in the field of long-term assets is performed. It is followed by the analysis of accounting of long-term assets of a specific allowance organization. As the next in the practical part is summarization and comparison of specific difference in accounting of long-term assets between the allowance organization and the business subject.
|
|
|
Human resources management in nonprofit organizations (comparison of different types of organizations)
Schejbalová, Andrea ; Legnerová, Kateřina (advisor) ; Moree, Dana (referee)
The work is focused on human resource management of non-profit organizations. The aim is to describe the similarities and differences of HR management in various types of non-profit entities. In connection with this is the theory of the non-profit sector and human resource management in general discussed here. HR processes are discussed in detail. The empirical part deals with the comparison of different types of NGOs. At first, there are tested several hypotheses based on the differences between the organizations, small and medium-sized. However, primarily, they are divided according to their functions to the service, advocacy and community. The empirical part consists not only of quantitative questionnaire, but additionally also of interviews with a representative of each researched category. As the result there is a summary of differences between every single type of organizations and description of three specific cases of human resources management in NGOs.
|
|
|
Educative Campaign for People with Psychical Disabilities. Project "Tailored Job"
Brůnová, Lada ; Dolanský, Pavel (advisor) ; Ježek, Jiří (referee)
The Thesis "The Educative Campaign for People with Psychical Disabilities. Project "Tailored Job" deals with social marketing, specifically social campaign of a non-profit organization Asistence o.s. and its various aspects with regard to the Czech non-profit environment. I devote a large part of the thesis to the communications mix which, if used cleverly, saves the non-profit organization some money. Finally, I try to evaluate the project, in particular the communications site and outline how it could be improved and what communication channels should be used in the future.
|
|
|
Collaboration forms between Business and Nonprofits within CSR strategies
Řehounková, Václava ; Dohnalová, Marie (advisor) ; Deverová, Lenka (referee)
Recently in the Czech Republic, more attention has been focused on the social responsibility of companies. Companies become members of professional platforms, in which they gain and deepen their knowledge. The vital part of CSR is cooperation within the civil sector. The goal of this thesis is to focus on this cooperation within the Czech environment. For my own research I have been using the typology of the authors Wymer and Samu, who look at different ways of management and the benefits gained from different types of cooperation. I compare and find differences in this typology through analysis of documents and questionnaires of companies active in professional platforms. The cooperation established between companies and NGOs is different in the case of agreements on the use of the logo and the name of non-profit organizations, sponsorship, joint issue promotion and corporate philanthropy, both greater involvements of the non-profit sector, and given benefits.
|
guest ::
