|
| |
|
|
Sports PR events - Football exhibition - Gambrinus Stars 2015 vs. Czech team Legends
Verner, Dominik ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Today organizations use sports events in suppor of public relations as way of communiaction to their target markets. The form of these events is gathering different directions. The aim of this work is to design a project representing sports event in support of PR. The project is built on the basis of theoretical methods derived from the literature devoted to the project and sports management and event management. The content of the proposed project are the basic steps that are trying to show way how it is possible to design the concept of the event. Keywords Sports event, event management, project, project management, public relations, goals, message
|
|
|
Strategic planning in sport clubs - TASK Silueta Praha
Outratová, Anna ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Strategic planning in sports clubs - TASK Silueta Praha Objectives: The objective of this diploma thesis is to conduct a strategic development plan for the competitive part of the sports club TASK Silueta Praha. The plan will be created for the time period between the 1st July 2011 and the 30th June 2014. The individual steps of strategic planning represent the partial tasks of the thesis. Methods: The analysis of TASK Silueta Praha takes form of a case study. In order to gain an in-depth knowledge about the current situation and the future opportunities of the club a series of research methods is used. These represent in particular: qualitative interview, analysis of texts and documents, survey and SWOT analysis. Outcomes: TASK Silueta Praha is a very attractive sports club for children and youth from the whole Prague area. Yet to become the number one Czech Rock'n'Roll sports club a number of changes and efforts towards underlining the present positive characteristics must be conducted in the next three years. The suggested strategic plan involving the areas of sport, organization, finance, marketing and social activities can most certainly help to fulfill this better future. Key words: Strategic planning, sports club, goals, mission, SWOT analysis, plan
|
|
|
The 2008 Russia-Georgia War. Russia's Dilemma
Doležel, Martin ; Ditrych, Ondřej (advisor) ; Střítecký, Vít (referee)
Russian government justified the war with Georgia by a set of normatively-legislative arguments. Intervention in Georgia was in accordance to those arguments legitimate. This rationalization proved to be invalid. Main goal of this diploma thesis was therefore to find Russian motives for the war with Georgia. Our hypothesis was that the reaction to Georgian military operation in South Ossetia was a result of a certain dilemma in Russian government. We used two methodological concepts introduced in the book of Graham T. Allison "Essence of Decision: Explaining the Cuban Missile Crisis" for the analysis. The first model, "rational actor", presumes that countries act in the international relations always rationally. "Rational actor" showed that Russian reaction was a result of the rational choice - Russia evaluated military confrontation with Georgia as the most advantageous alternative. The governments' behavior is in accordance to the second model, "organizational process", always limited by behavior of their parts - organizations. The second model revealed that the Russian reaction was result of activated programs, whose character led to massive military action. Our analysis showed that the model which fits better in the case of finding motives of Russian government for the intervention in Georgia...
|
|
|
Present State of Drama in Education in Aš
Zacharová, Veronika ; Svobodová, Radmila (advisor) ; Holemá, Irena (referee)
This Master's thesis focuses on educational institutions in the city of Aš. It isn't concerned just with elementary schools but covers the overall educational system in this town. The main aim is to find out which schools incorporate drama in education into their educational programs and to what extent. This work further analyzes which educational goals are selected by the teachers. The theoretical part analyses general educational programs for different school types and the role of drama in education in these documents. The practical part covers all educational institutions in Aš and discusses how many of them included the dramatic education into their programs. Powered by TCPDF (www.tcpdf.org)
|
|
|
The position of the World Bank in an international financial system
Bikitseyeu, Artsiom ; Marková, Jana (advisor) ; Metrah, Samy (referee)
The bachelor thesis deals with the position of the World Bank in an international financial system and its role in supporting an economic growth of developing countries. The first part is aimed at the explanation of reasons of founding the World Bank, its goals and projects. In the second part there are clarified ways of gaining the resources and their usage. Furthermore, the thesis focuses on current troubles and their possible reforms.
|
|
|
Business Plan - Establishment of the Construction Company
Doležal, Vojtěch ; Kristofčák, Martin (referee) ; Fojtů, Kateřina (advisor)
This bachelor´s thesis is a business plan proposal for establishing a construction company. The design part which deals with processing business plan is concentrated on the sphere of general theoretical findings in the field of enterprise and responds to stimulations on the basis of analysis in the analytical part. The main purpose of this thesis is to find out wheather a constructors business plan can be implemented in practice.
|
|
|
Development of methods, goals and contents of teching religious education since 1990, the probe into vicarage of Sušice Nepomuk.
KOPELENT, Jiří
The thesis follows up development of methods, goals and contents of teaching religious education since 1990. Thesis is divided into 5 chapters. In the first chapter, there is a list of methods, goals and contents from common didactics' point of view. In the second chapter, are methods, goals and contents addressed from religious education's point of view and also the difference between catechesis and religious education. In the third chapter are methods, goals and contents described from point of view of church and school documents. We can also find there goals and contents of each edition of outlines. In the fourth chapter is then investigation of development of methods, goals and contents and didactical levels of selected teachers in Sušicko- nepomucký vicarage. In the fifth chapter is the final summary of the investigation.
|
|
|
Strategy of Development of FPO Ltd
Dobiášková, Veronika ; Jelínek,, Pavel (referee) ; Jelínek,, Pavel (referee) ; Zich, Robert (advisor)
This diploma thesis is dealing with creating compact description of strategic documentation in a company. It helps to set one direction, where the company should be heading in its vision, function, identity, objectives and values. It is a compact collection for strategic development of the company and for keeping the direction towards the chosen objectives set beforehand. It is possible to secure coordination and mutual belonging of the parts and objective of the company in a framework of unanimous material.
|
|
|
Reasons for Sponsoring of selected Sample Sponsors
Tollingerová, Kamila ; Král, Pavel (advisor) ; Tripes, Stanislav (referee)
This paper is focused on the reasons behind sponsorship on a selected group of sponsors. Its main goal is to analyze the motivation of commercial entities for sponsoring athletic organizations and to formulate recommendations for sponsors as well as for the sponsorship recipients. The data has been acquired using a qualitative research, namely interviews with companies that provide sponsorship. It was possible to acquire enough data for the scope of this paper, through this research method. The research has shown that the companies that offer sponsorships have a specific relation to sports. On average the selected companies invested 0.41% of their turnover into sponsorship activities. The potential benefits of this paper are the recommendations for companies on how to maximize the marketing potential of sponsorship.
|
guest ::
