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The election campaign and its limits
Vybíralová, Jana ; Antoš, Marek (advisor) ; Kudrna, Jan (referee)
As mentioned above, this master thesis is focused on some processes which an election campaign is affected by. In the first place, it analyses processes and trends which are typical for the legal regulation of election campaigns in the Czech Republic. My approach to this topic is centered on restrictive parameter limits which influence election campaigns. The core of the master thesis is naturally aimed at the field of law. The aim of the master thesis is to present basic knowledge of the matter which is still topical in the Czech society based on the fact that elections are held quite often. The master thesis can therefore serve as a source of information for further analysing election campaigns whose main purpose is to win the biggest voters' support. The master thesis is divided into four chapters. The first one concerns a theoretical background of election campaigns. The second one examines an election campaign itself, its legal regulation de lege lata respectively. The third chapter studies general principles relative to conducting an election campaign. The final chapter reflects the current situation in the Czech Republic as regards the direct presidential election.
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Analysis of the 2016 regional election campaign of Freedom and Direct Democracy
Michalová, Ivana ; Brunclík, Miloš (advisor) ; Charvát, Jan (referee)
This bachelor thesis analyses the election campaign of Freedom and Direct Democracy for the 2016 regional election in terms of content of its themes. The aim of the thesis is to determine to what extent the election campaign of Freedom and Direct Democracy for the regional election in 2016 included national themes. In terms of methodology, this is a content analysis. The work is based on the characteristic of the election campaign of the second-order election theory. The first part of this thesis attends to the theoretical definition of second-order elections with an emphasis on election campaign. Furthermore, the thesis deals with regional competencies and the presentation of the political movement Freedom and Direct Democracy. The second part of this thesis attends to the analysis of election campaign itself. This section includes an election program, an expressions of representatives of Freedom and Direct Democracy, or promotional materials of the election campaign.
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Media reflection of partisan leader and its influence upon electoral success of the party in parliamentary elections in the Czech Republic
Vocel, Jan ; Brunclík, Miloš (advisor) ; Švec, Kamil (referee)
The key research question for my bachelor thesis deals with the problem of how great is the media image influence of the leader of a political party on the success in the elections. I will try to answer this question in the case of Jiri Paroubek, who was the leader of the Czech Social Democratic Party in the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2006. I decided to verify these theories, that explain the issue of leader and election campaign personalization. Then I carried out my research on two of the most famous newspapers on the right and left of the political spectrum: finding out how positive or negative was before the election the media image of Jiri Paroubek and Czech Social Democratic Party in these two newspapers. The research results are then compared with the pre-election opinion polls and election results and verified, if the media image of Jiri Paroubek was really different from his political party and whether it had an impact on the electoral success. It could help verify the validity of several theories, that leadership attributes of the leader have the great influence on the success of his party.
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Irish political parties euroscepticism analysis
Chrudimská, Barbora ; Šlosarčík, Ivo (advisor) ; Kasáková, Zuzana (referee)
Ireland is generally seen as one of the biggest supporters of the European Union. Irish public opinion researches have been showing long-term and extremely positive attitudes to the European integration. The pro-European consensus is also known among the local political parties. Moreover, at the end of the 20th century, a strong economic growth had started and the Ireland quickly became a model example of how positive impact the European integration may have on its Member states. European issues therefore did not attract too much attention in the local political discourse. This changed in the early 21st century, when the increasing public euroscepticism began observable. The thesis examines whether selected Irish political parties adapted their rhetoric and actions to ever more critical mood of voters. These are Fianna Fáil, Fine Gael and the Green Party. The thesis covers three critical moments of the Irish European integration, namely the Nice Treaty, the Lisbon Treaty and the Irish debt crisis. It searches for negative comments about the EU and European integration of examined political parties in the campaigns before the referendum on European issues, as well as in their election statements to the Irish parliamentary elections, also taking place in the selected period. The aim of the thesis is...
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Italy in the 90's - political earthquake and it's impact on the European Parliament elections
Štěpánová, Martina ; Perottino, Michel (advisor) ; Polednová, Klára (referee)
Diploma thesis Italy in the 90's - political earthquake and it's impact on the European Parliament elections focuses on political and social changes that Italy experienced during the early 90's and their impact on election campaigns and European Parliament election results in 1994 and 1999. The paper recaps evolution of powers of the European Parliament, legal base for EP elections in Italy and it summarizes both internal and external factors that led to radical changes in political and partisan system and eventually to the end of the First Italian Republic. It depicts collapse of party system and rise of new political parties and leaders on the background of international context, judical investigation into political corruption Mani Pulite and offensive of organized crime as a reaction to it. The key part of the thesis is dedicated to the European elections in Italy in 1994 and 1994, it analizes election campaigns led by the Italian political parties and the electoral results. The main objective of the thesis is to confirm or disprove initial hypthesis that Italian political parties perceived the European elections as a tool to reach their domestic aims, as research revealing distribution of powers in the national arena.
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Campaign of the Czechoslovak National Socialist Party in the 1946 Elections
Šimek, David ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
The bachelor thesis aims to present the campaign of the Czechoslovak National Socialist Party (CNSP) in the 1946 Elections, to which it also provides relevant theoretical and historical context. The post-war period in Czechoslovakia (1945-1948) is most often examined from the point of view of the Czechoslovak Communist Party and its gradual takeover of power in the state, culminating in February 1948. Other political parties of this period thus often find themselves overshadowed, despite their important role in the afterwar renewal of political and social life. This work therefore hopes to enrich the discourse with the CNSP perspective. The first part deals with theoretical background of political communication (examining the term propaganda) and with development of party organization and election campaigning. Emphasis is placed on concepts that approach the issues from a wider historical perspective, thus allowing an analysis of models and patterns of political practice which are in today's world mostly obsolete. The second part describes the political and social context of the 1946 Elections. The third part is dedicated to the Czechoslovak National Socialist Party, its origins, history and leading candidates in the 1946 elections. Subsequently, the main aspects of the party's election campaign...
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Negative campaigning on social media on the example of the Slovak Parliamentary elections in 2020
Tokarčíková, Zuzana ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
The bachelor thesis focuses on the issue of negative political campaigns and their occurrence on social networks. The theoretical part of the work is devoted to defining the basic concepts that are mentioned in the thesis - political communication, political marketing, political campaign, political public relations and especially negative campaign and its specifics in the environment of social networks. At the same time, it presents the current state of regulation of specific social networks. In the practical part, the author examines through quantitative content analysis and comparison method negative posts on Facebook, which were part of the pre-election communication of political parties successful in the Slovak parliamentary elections in 2020. The aim was to find out to what extent successful parties used negativity in their election campaigns on selected social network and what the negative campaign was like. The research showed that negative posts accounted for more than a third of the total communication in the campaign, the most frequent target of negative campaigns was the SMER-SD party, there was slightly higher representation of negative issue appeals. Most of the posts contained factual criticism and videos clearly dominated. Research has also shown that the share of negativity...
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Contemporary forms of negative political campaigning in the United States of America: The Case of Donald Trump's presidential campaign of 2016
Kolská, Martina ; Šafařík, Petr (advisor) ; Szobi, Pavel (referee)
In the last few decades, political marketing experienced a major shift in professionalization. In the past, the communication and marketing strategy was an advantage for political subjects. Today, however, it is an inseparable part of a political process. The thesis deals with the problematics of negative campaigning. It covers its historical development and contemporary form in the United States of America. Negative campaigning is an integral part of every more significant political struggle for power. Besides the historical and political contexts the author of the thesis pursuing professionalization of campaign strategies, technology development, and its influence on the campaigning and the overall changes that are shifting the political marketing field in past years. The last presidential campaign of the year 2016 resulted in the election of Donald Trump a president. The author was examining the negative statements from Twitter, presidential debates, and campaign rallies. By conducting semiotic and discourse analysis of selected statements of Donald Trump from the year 2016. The author focused mainly on the linguistic and content side of the statements. Afterward, she put it in the contexts with the whole campaign.
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