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Direct presidential election in the Czech media environment
Bém, Michal ; Jirák, Jan (advisor) ; Cebe, Jan (referee)
The presented diploma thesis on the topic Direct election of the President in the Czech media environment aims to clarify how the selected internet news portals (iDnes.cz, iRozhlas.cz, Novinky.cz, Blesk.cz) reported on the second rounds of the direct election of the head of state in years 2013 and 2018. The theoretical part of this work focuses on the definition of theoretical concepts, such as media image, media product or representation. It also deals with the factors of the enactment of the direct election of the president and the resulting impact on society. In the analytical part, articles from selected servers in a specific period will be examined with the help of quantitative content analysis, which should, among other things, clarify how the media decided to approach this new institution.
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Online reporting on football matches as a format of sports journalism from a perspective of its authors
Konvalina, Michal ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
The Bachelor thesis Online reporting on football matches as a format of sports journalism from a perspective of its authors describes online reporting as one of new types of sports journalism in the digital era and engages in forms of online reports in chosen Czech media outlets. The main method used while completing the thesis were semi-structured interviews with deputies of chosen media outlets. The main research topics were targeted on the beginnings and present state of live reporting in the particular media outlet, specifics of online reports and what does writing online reports require from their author and the use of multimedia and statistical databases. Based on collected data, the work describes similarities and differences between online reports that are caused by different way of creating those reports by particular media outlet.
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Online live blog on football matches in Czech media
Konvalina, Michal ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
The Bachelor thesis Online reporting on football matches as a format of sports journalism from a perspective of its authors describes online reporting as one of new types of sports journalism in the digital era and engages in forms of online reports in chosen Czech media outlets. The main method used while completing the thesis were semi-structured interviews with deputies of chosen media outlets. The main research topics were targeted on the beginnings and present state of live reporting in the particular media outlet, specifics of online reports and what does writing online reports require from their author and the use of multimedia and statistical databases. Based on collected data, the work describes similarities and differences between online reports that are caused by different way of creating those reports by particular media outlet.
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Monetization of digital content in Czech media
Pavlović, Martin ; Klimeš, David (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on the trend of direct monetization of digital newspaper content. At the beggining, it examines the development of monetizing and puts it in the context of media market transformations after the mass expansion of internet connection. Subsequently it explores other reasons that lead to the surge of paywalls, analyses particular approaches to direct monetization and discusses some aspects which affect the overall success of imposing fees. The theoretical part is concluded with a discussion about several problematic sides of direct monetization and defining some elemental techniques which publishers use to attract new subscribers. The practical part provides an analysis of digital subscription offers in selected Czech media and marketing activities which they use to support sales. Followingly, the work elaborates on its own survey which focused on attitudes of Czech readers towards paid internet content and their preferences regarding particular offers, such as price level or periodicity of subscription payments. As a part of the practical section, three interviews with media representatives were conducted and the acquired findings are used throughout the thesis.
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Framing of the Istanbul Convention in selected Czech Media
Žiláková, Anna ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
The submitted thesis entitled Framing of the Istanbul Convention in Selected Czech Media examines the way in which this particular topic was presented in printed and online media in the year 2018. The Convention on Preventing and Combating Violence Against Women and Domestic Violence, also known as the Istanbul Convention, is a document, in which Czech Republic, by accepting it, has to commit to the a necessary steps to fight against gender based violence in our country. The aim of this work is to identify and present the specific media frames that have been used in the connection with the discussions surrounding the Istanbul Convention and to describe the construction of the actors around this document. The research sample consists of four printed pieces of media, namely Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo and eight online journals aktualne.cz, blesk.cz, denik.cz, eurozpravy.cz, novinky.cz, parlamentnilisty.cz, reflex.cz and seznamzpravy.cz. Qualitative methods based on grounded theory techniques were used for the research. The result of open and axial coding is in total nine media frames about the way in which the Istanbul Convention is framed in Czech media.
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The Big Bao book series produced by the Baobab publishing house and its media image in the Czech media between the years 2004 and 2019
Doksanský, Adam ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The bachelor thesis The Big Bao edition in the production of the Baobab publishing house and its image in the Czech media between the years 2004 and 2019 follows up the Big Bao edition published from 2004 to the present days by the Baobab publishing house that focuses on children's literature. The edition is made of novel genre books for older children's readers. The goal of the thesis is to critically analyze the edition's content, graphic design and to identify the edition's position amid the rest of the publisher's production. The thesis also focuses on the edition's image in the Czech print, online and audiovisual media. The thesis is divided into two separate parts, theoretical and practical. In the theoretical part, the author describes the Czech children's literature and it's history. He also focuses on Czech children's literature's illustration. In the practical part author pursues the Big Bao edition itself, characterizes it, describes its individual titles, authors, and graphic design. He further pursues the Czech media image of the edition between the years 2004 and 2019. The main conclusion of the thesis is that even thou the edition is not a completely comprehensive and lacks a stable media coverage, it fits really well into the rest of the Baobab's production and continues the...
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Online live blog on football matches in Czech media
Konvalina, Michal ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
The Bachelor thesis Live online reporting on football matches in Czech media describes online reporting as one of new types of sports journalism in the digital era and engages in forms of online reports in chosen Czech media outlets. The main method used while completing the thesis were semi-structured interviews with deputies of chosen media outlets. The main research topics were targeted on the beginnings of live reporting in the particular media outlet, whether there are any internal rules about creating those reports, what does writing online reports require from their author and the use of multimedia and statistical databases. Based on collected data, the work describes similarities and differences between online reports that are caused by different way of creating those reports by particular media outlet.
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Media coverage of Fridays for Future
Honc, Martin ; Miessler, Jan (advisor) ; Končelík, Jakub (referee)
The present thesis investigates the impact of the global strike for climate organised by the Fridays for Future movement and led by Greta Thunberg on the approach of selected Czech media toward their coverage of environmental topics. By applying the method of quantitative content analysis, the thesis aims to uncover how Czech media reported on a clearly defined area of ecological problems and incidental environmental topics before and after the protest, while dedicating special attention to the representation of topics and frames in media agenda and the coverage of the respective persons and organisations involved. The theoretical section defines global ecological issues and presents theoretical concepts relevant for studying the media coverage of environmental topics and the impact of social movements and their protests on the agenda of the topics at hand with regard to historical and societal contexts. The thesis' methodology introduces the primary and secondary research questions and explains the choice of the variables of interest for the subsequent quantitative content analysis of selected Czech media. The practical part interprets the results of the analysis and presents a discussion which confronts the results with insights from comparable foreign studies and dissertations mentioned in the...
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