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Business Plan
Němečková, Martina ; Lajzová, Petra (referee) ; Heralecký, Tomáš (advisor)
The diploma thesis focuses on creating the business plan that will used for formation firm, that produces pellets used as fuel. There are theoretical and practical part, which is an analysis of market as terms of customers and suppliers, so terms of competition and there is also a financial plan.
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Information System Assessment and Proposal for ICT Modification
Kalužík, Jakub ; Leder, Petr (referee) ; Koch, Miloš (advisor)
This thesis deals with assessment of the company information system and proposal for its changes. The basis of part called Theoretical basis of thesis deals with terms related with information systems which are mainly: used technology and analysis, characteristics of information systems, current trends and brief characteristics of the company. The next part draws from theoretical findings of previous section and deals with analysis of the solved issues. The following part is devoted to proposal for solution connected with project evaluation and also with the brief cost calculation.
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Proposal of Communication Mix in the Selected Company
Válková, Dagmar ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
Topic of this bachelor’s thesis is communication mix of Autodoprava Pavel Válek and its current situation. The bachelor’s thesis is divided into two parts, first part is theoretical. It is mostly interested into communication mix, but also marketing mix, SWOT analysis, SLEPT analysis and other marketing tools. Practical part uses theoretical knowledge on current situation of Autodoprava Pavel Válek and the result is offer of better communication strategy.
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Strategic Brand Development
Kopecká, Irina ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The diploma thesis focuses on the strategic development of the brand of the selected winery Znovín Znojmo. The work is divided into three parts. The theoretical part defines the market, customers, competitors, brand, brand identity and communication mix. The second part of the work is the analytical part, which aims to evaluate the current situation of the company and determine possible steps to develop the brand. The last part of the diploma thesis is a recommendation based on knowledge gained from the first parts for the strategic development of the brand.
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Warehouse management study for the purchase of selected material elements
Klimovič, Ondřej ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The topic of the bachelor thesis is a study of warehouse management for the purchase of selected material elements. The bachelor thesis is divided into six main chapters, in which I deal with the issue of lean warehouse management in a selected company. The first chapter describes the theoretical background. Within the second chapter, the company I have chosen, in which I have worked for several years, will be introduced in more detail. In chapter three, I will discuss the current situation of the warehouse management in the company, where I will describe exactly the building of the current material inventory warehouse, which is the most important for my study. The fourth and fifth chapters belong to outlining the current state of warehouse management and purchasing processes in the company. The sixth then presents the conditions for the implementation of the suggestions made in the previous chapters.
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Analysis of the Selected Company by the Selective Methods
Toroni, Adam ; Staňo, Andrej (referee) ; Hanušová, Helena (advisor)
The subject of this thesis is a detailed analysis of a chosen fitness center by means of chosen methods. It is divided into several parts.We are gradually going from the description of each method of analysis of the external and internal environment, through the allocation of problems and defaults determined by the application of these methods on the business subject, to the references that are representing the most effective and the most realistic options of solutions of problems of the given organization.
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Business Strategy of Company
Foltýn, Jan ; Schüller, David (referee) ; Zich, Robert (advisor)
Diploma thesis deals with the topic of strategic management of business development with the aim of proposing a suitable modification of the business strategy for a company operating on the European heating market. The work aims to propose a change in the existing business strategy, using an enhanced marketing mix in the given B2B market, which differentiates the product portfolio from other competitors in the market, uses innovative technologies and is competitive, focused on customers.
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