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Communication strategy of Huawei on social media
Slavičínský, Jaroslav ; Machek, Martin (advisor) ; Stříteský, Václav (referee)
The goal of this master's thesis is to analyse current communication of Huawei on social media and to compare it with its competitor Samsung. Subsequently, the communication strategy will be created, which might be used as a guideline for Huawei's social media communication. The thesis is divided into two main parts - theoretical and practical. The importance of Internet marketing and social media marketing are described in the theoretical part as well as characteristics of selected social media. The practical part contains the analysis itself, comparison with Samsung and the recommended communication strategy to improve the current state of Huawei's social media presence.
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The Proposal of Company Marketing Strategy
Pelán, Radim ; Kreps, Jakub (referee) ; Kaňovská, Lucie (advisor)
The key goal of my bachelor’s diploma thesis is to suggest a marketing plan of the eshop Brašničky.cz owned by the company OPTIMAL TWIN s.r.o. In the first part the thesis is focused on the theory of the marketing and online marketing. The second part is dedicated to the processes in the company, analysis of the marketing activities of the e-shop during the year 2013 and insights into the website traffic. The third part is focused on the suggested changes and improvements of the marketing strategy for 2014 with the return of investments taken into the account.
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Marketing Options of the Internet
T.Kovács, Gregor ; Tůmová, Miluše (referee) ; Dvořák, Jiří (advisor)
The aim of this work is to summarize the current possibilities and used approaches in the field of online marketing, and the possibility of their aplication on selected www pages. The goal is to present an approach for raising the marketing effectives and strength of a web page and increasing so its viewer rate. The work discusses the methods used in the process of online marketing analysis and the planning of online marketing strategies. The work also focuses on the field of social media marketing.
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Inbound marketing in the functional web phase
Váňa, Vojtěch ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The aim of the diploma thesis is the analysis of set inbound marketing components and suggestion of a strategical concept with the option of real processing of this web within the bounds of possibility of the set marketing components. In the theoretical part of the thesis, the whole strategy of inbound marketing and its general inbound marketing components are presented. In the practical part of the thesis, the analysis of the website magazine in connection with user behaviour is presented, including visit rate specification towards the specific content, setting up partial SEO factors and organic marketing on social media. In the end of the diploma thesis, the analysed metrics and specific recommendations of the plan are described.
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Digital content for social networks
Novák, Jakub ; Krsek, Libor (advisor) ; Truhlář, Filip (referee)
Abstract The goal of this thesis is to reveal some basics about social media marketing and creating the content for social media. In theoretical part thesis deals with some basic terminology and procedures used in successful marketing communication . I am explaining them and giving some examples as well. In practical part I am showing the exact approach we choose while working on our project Maťa varí!
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Online marketing strategy of selected company in financial services
Stankovský, Jakub ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The diploma thesis is about new trends in online marketing. It focuses on online marketing tools and how to realize successful online marketing activity. The thesis is the analysis of the current company state. Based on informations gathered propose new strategy of content optimalization and social media strategy. How can the company enter the social network targeted on Facebook. Main areas are on-page and off-page factors in SEO and how to build Inbound marketing.
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Marketingové nástroje: Vývoj a implementace v sociálních médiích
Bubela, Oleksandra ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
The aim of this Master Thesis is to provide an overview of the theoretical marketing tools necessary for the development and implementation of the marketing campaigns in social media. The thesis work is structured in three parts. The first part describes the theoretical marketing tools and frameworks advised to be used for the development of the social media marketing campaign. The second part of this thesis work recommends the tools needed for the actualization of the campaign. The practical part of this thesis work, the third part, presents a showcase about The Ultimate Tour Competition 2013, a social media marketing campaign developed and implemented by the author using some of the tools suggested in the first two parts of the thesis work. The information and data needed for the development of the social media marketing campaign was acquired by the author during the internship in the TourRadar and by the means of secondary research.
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Presentation of Educational Institutions on Social Media
Krásný, Daniel ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The main purpose of this bachelor thesis is to connect popular and very dynamic world of social media with online presentations of universities. In the first chapter I introduce various social media and mention their advantages and opportunities. The second chapter deals with an exact use of specific types of media. It offers recommendations and principles for social media presentations of universities. The third final chapter shows results of the annual research on social media presentations of Czech universities. Part of the research is the comparison of social-media activities of the Faculty of Management University of Economics and other similar schools.
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The use of social media in marketing of art museums and galleries
Petrová, Anna ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This thesis deals with the possibilities of using social media in marketing of art museums and galleries. Its aim is to present marketing in social media, in particular the functioning of Facebook Pages, to art museums and galleries. The theoretical part is devoted to social media, describes the most important ones and focuses on how to use them in marketing, with the emphasis on the social network Facebook. The practical part of the thesis is based on the statistics provided by Socialbakers, company that measures effectiveness of social media marketing, and presents an analysis of selected activities of both Czech and foreign art museums and galleries on Facebook.
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Opportunities for promotion of small and medium-sized companies on the Czech Internet in 2012
Kočí, Jakub ; Pavlíček, Antonín (advisor)
The main aim of this bachelor thesis is to bring readers information about current possibilities of promotion and sales of products and services for small and medium-sized companies on the Czech internet. Thesis aims to embrace (cover) theoretical look and practical examples to describe the current reality of marketing and promotion activities on the Czech internet. Further attempts to explain the context of current realities and help readers in orientation in the possibilities which are offered to organizations.
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