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Implementation of E-commerce
Šúryová, Tatiana ; Ing. et Ing. Gregor T.Kovács (oponent) ; Dvořák, Jiří (vedoucí práce)
This diploma thesis deals with the creation a web presentation of e-commerce of a firm. It includes descriptions and analysis of the specific subject. Also it contents suggestion of electronic commerce, which should contribute to a stable position of the firm in this market, to increase awareness among customers and ultimately to increase profits. Then it describes the problems related to implementation of e-commerce and economic evaluation of the proposal for electronic commerce.
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Marketing Options of the Internet
T.Kovács, Gregor ; Tůmová, Miluše (oponent) ; Dvořák, Jiří (vedoucí práce)
The aim of this work is to summarize the current possibilities and used approaches in the field of online marketing, and the possibility of their aplication on selected www pages. The goal is to present an approach for raising the marketing effectives and strength of a web page and increasing so its viewer rate. The work discusses the methods used in the process of online marketing analysis and the planning of online marketing strategies. The work also focuses on the field of social media marketing.
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Prostředky pro implementaci rozložení webových stránek v JavaScriptu
T.Kovács, Gregor ; Bartík, Vladimír (oponent) ; Burget, Radek (vedoucí práce)
Cieľom tejto práce je vytvorenie návrhu a implementácia aplikácií pre rozloženie webových stránok pomocou JavaScriptu. Práca obsahuje popis aktuálnych možností pozíciovania objektov s využitím možností kaskádových štýlov, obsahuje popis normy CSS 2.1, a poukazuje na nedostatky v pozíciovaní s využitím možností CSS. Ďalej sa zaoberá analýzou riešenia rozloženia objektov pri programovacom jazyku Java, využitím správcov rozloženia mriežkového typu GridLayout a GridBagLayout. Na základe získaných poznatkov, sú vytvorené návrhy na riešenie rozloženia objektov pri tvorbe webových stránok na princípe mriežkového rozloženia. Rozloženie objektov na stránke sa rieši pomocou využitia rozšírenia HTML atribútov o nové vlastnosti pre pozíciovanie objektov, ako aj pomocou vytvorenia grafického editora pre rozloženie objektov. Riešenia sú implementované v jazyku JavaScript.
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Implementation of E-commerce
Šúryová, Tatiana ; Ing. et Ing. Gregor T.Kovács (oponent) ; Dvořák, Jiří (vedoucí práce)
This diploma thesis deals with the creation a web presentation of e-commerce of a firm. It includes descriptions and analysis of the specific subject. Also it contents suggestion of electronic commerce, which should contribute to a stable position of the firm in this market, to increase awareness among customers and ultimately to increase profits. Then it describes the problems related to implementation of e-commerce and economic evaluation of the proposal for electronic commerce.
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Marketing Options of the Internet
T.Kovács, Gregor ; Tůmová, Miluše (oponent) ; Dvořák, Jiří (vedoucí práce)
The aim of this work is to summarize the current possibilities and used approaches in the field of online marketing, and the possibility of their aplication on selected www pages. The goal is to present an approach for raising the marketing effectives and strength of a web page and increasing so its viewer rate. The work discusses the methods used in the process of online marketing analysis and the planning of online marketing strategies. The work also focuses on the field of social media marketing.
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