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Ensuring safety at primary / secondary schools in Ústí nad Labem
GRUNTOVÁ, Petra
This diploma thesis is about topic of "Ensuring Safety at Elementary and High Schools in Ústí nad Labem". The diploma thesis is divided into two parts, theory and research. The theoretical part is composed to the chapter by safety and health safety at school, education, specifict's infectious diseases, hygienic restrictions at schools and also personal protective aquipment. The research part was realised throught the use of qualitative research method. The aim was evaluation of necessary restrictions to stop spreading of infectious diseases at specifict elementary and highs schools. It was made four research's questions. Firts: How the restrictions for stop infectious diseases are solve at specifict elementary and high schools? Second: How often the infectious diseases are occured at elementary and high school and what are they their preventations? Third: Whitch methods are used to to inform children about preventations of infectious diseases? Fourth: What is attitude of teachers and other staffs to ensecure of safety bear on the preventations of infectious diseases? The research method used semi-structured interviews with teachers at elementary and high schools. The research set consists of twenty probands whose selection was intended. The research was realized from march to april of 2022 and was ended after achived of grounded theory. Interviews's topics were: hygienics restrictions, epidemic of Covid-19, brief of students and preventations of spreading infectious diseases. It was made four generally categories and then was made subcategories and codes from generally categories. From the research was found that the necessary provisions at school were provided mostly according to government provisions. The provisions were sufficient to prevent the transmission of the infection.
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Sales Promotion and Advertising of Company
Pernicová, Lenka ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the sales support and advertising of the company Autoškola Pernica. It contains a theoretical definition of the most important terms from the field of marketing. My aim was to assess the current situation of the company that sells driving school services. The theoretical part briefly describes marketing generally, as well as sales support and advertising. Issues related to this company are described in the analytical part of the thesis, which also contains SWOT analysis. Based on these analyses, I proposed my own suggestions for improving this company.
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Proposal for Changes of Organizational Structure in a Small Company
Koukalová, Veronika ; Gábriš, Michal (referee) ; Konečná, Zdeňka (advisor)
The work deals with the organizational structure of the selected company. Organizational structure is designed to effectively reflect current needs. The proposed changes are implemented based on an analysis of the current state of the researched business area. The key sources of analysis were secondary sources in the form of internal materials and data obtained by observations and interviews with management. The main output of this work is the design of a new organizational structure, which is necessary to ensure the smooth running of the company, especially more effective cooperation between members of management consisting mainly of defining competencies and mutual communication.
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Proposals for Improvement of the Communication Mix of the Selected Company
Vašíčková, Tereza ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
The bachelor thesis deals with the proposal for communication mix improvement in chosen company. The thesis consists three parts. The theoretical part describes the important terms of marketing, which serve as the basis for the development of analytical and propositional part. The analytical part is focuses on the analysis of selected company and its current situation and current communication mix. The propositional part is based on the results of the analytical part and there are described proposals for improvement of the current communication mix.
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Application of Balanced Scorecard
Mrkvová, Klára ; Neumaierová, Inka (advisor) ; Hájek, Jiří (referee)
The objective of the Master´s Thesis is to apply the Balanced Scorecard system in a foundry company. The theoretical part defines the strategic management, it introduces individual parts of the Balanced Scorecard system and methods for its implementation in the company. The practical part use the methods listed above and applies them to the specific company An external analysis is applied to identify the relationship between the enterprise and its surroundings As a part of the internal analysis, financial indicators are calculated and compared with other enterprises in the sector. Based on the results of analyzes, the strengths as well as the weaknesses are identified and the strategy and strategic goals are set in four perspectives. To achieve these goals, the strategic map is created as the way of expressing and communicating strategy throughout the whole company. Moreover, the final section emphasizes the need for Balanced Scorecard integration into the company's management and management system.
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Marketing Analyse of the cultural website GoOut.cz
Kopecký, Jakub ; Hucková, Barbara (advisor) ; Prokůpek, Marek (referee)
The aim of this bachelor thesis is to describe marketing analyse of cultural website GoOut.cz. The thesis is divided into two parts. The theoretical part with initial expertise and the practical one with emphasis on the information about company, their competitors, customer analysis, SWOT analyse and Porters analyse. The thesis is based on literature and interviews with the founders of the company.
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Analysis of the Selected Firm
Laczová, Veronika ; Druga, Ladislav (referee) ; Hanušová, Helena (advisor)
The main contribution of the bachelor's thesis is to analyse a chosen organization leveraging SWOT, SLEPTE and Porter analyse and subsequently apply them to real condition of the organization. It contains suggestions to streamline working and advert to presenting opportunity, which the organization should not overlook.
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Proposal of the Bussiness Plan for the Music Club Establishment
Miloševski, Jakub ; Trčka, Radek (referee) ; Bayerová, Vladimíra (advisor)
This bachelor´s thesis contains necessarily prerequisites for producing a business plan of establishment of the music club, stabilisation on the market and overcoming of eventually crisis. It analyse problems which are related with this theme and it contains suggestions of single situations, which can come in crisis intervals. This thesis includes especially suggestions of marketing, oragnizational and financial plans. The aim of this thesis is to find the way how to lead firm like this on such unpredictible market with limited persistance of such firms.
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