Original title: Podpora prodeje a reklama konkrétní společnosti
Translated title: Sales Promotion and Advertising of Company
Authors: Pernicová, Lenka ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
Document type: Bachelor's theses
Year: 2021
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: advertising; competition; Marketing; marketing plan; marketing strategy; sales promotion; SWOT analyse; konkurence; Marketing; marketingová strategie; marketingový plán; podpora prodeje; reklama; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/199879

Permalink: http://www.nusl.cz/ntk/nusl-445257


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2021-06-27, last modified 2022-09-04


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