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Crisis in the institute for the study of totalitarian regimes in czech periodic press
Svorník, Petr ; Jirák, Jan (advisor) ; Křeček, Jan (referee)
The main aim of this thesis is to prove that the style of news coverage of one topic in three different Czech newspapers differs significantly, based on ideology of authors and newspapers too. News reporting should be informative, unbiased, without assessments of its author. However the resulting article is always biased in some way. The author doesn't have to use evaluating words to evaluate; he or she can affect the result by choosing right speakers, placing them in favorable or disadvantageous position or even cut them out of the text. The author can choose which story to tell and which frame to use. This thesis focuses on crisis in the Institute for the Study of Totalitarian Regimes in April of 2013, when the director Daniel Herman was dismissed and new director Pavla Foglová was appointed. This event is suitable for the study of (hidden) evaluation and ideology, because it is closely connected with communist history of Czech nation - everyone has some opinion about it, journalists included. After the theoretical explanation of main terms and concepts like signification, discourse and ideology comes the analysis of three non-tabloid Czech newspapers: Lidové noviny, Mladá fronta DNES and Právo. Their story is the main subject of this thesis.
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The Novel "Universe": Basic Aspects of M.A. Bulgakov's Master and Margarita
Fléglová, Marie ; Frappartová, Nataša (advisor) ; Charvát, Martin (referee)
Mikhail Afanasievich Bulgakov was a Russian novelist and playwright active in the first half of the twentieth century. The work of this author is unforgettable for the modern Russian literary art of the fist half of the twentieth century. Known by writings with very strong plots and engaging storyline, he did not fear confrontation or conflicts within individual works. His dialogs are masterfully constructed and his feel for humorous vision of life and description of the world is regarded as unreachable. A fascinating and almost unbelievably inspiring Bulgakov's novel The Master and Margarita has become the model for this diploma thesis. Due to its multi-layering, broad topical range, two intersecting storylines and the content, the thesis has been named The Novel "Universe". It contains everything that makes life life: love, death, betrayal, courage and cowardice, generosity and envy… Bulgakov's success received thanks to this work is rooted in the masterful connection of the two parallel stories (ongoing in Moscow in 1930 and in Jerusalem at the beginning of our era), in fantasticality and in the view of the contemporary social situation, which are depicted in the novel, and lastly in the description of the human characters constancy. Due to these arguments, the thesis focuses on the following...
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Comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009-2010 (textual and semiotic comparison)
Kovářová, Pavla ; Šoltys, Otakar (advisor) ; Kučera, Štěpán (referee)
Bachelor thesis "A comparative analysis of cover pages of magazines Respekt and Reflex in the period of 2009 - 2010 (textual and semiotic comparison)" deals with semiotic analysis of the cover pages of two similar weekly magazines in the same period. Research sample includes five covers of each magazine which shows Czech political figures. The first part of this thesis it describes the theoretical essence of semiotics. The second one is about magazines and theory of cover. In practical part analyses the covers of both magazines with the aim of overall comparison in terms of their communicating intentions, construction of reality and its work with myths and stereotypes. Visual and language codes are studied in terms of denotation, connotation and implied postmodern myths. In the recent media discursus has been interpreting signs and symbols, decoding the hidden meanings and perceptions of the dominant ideology in the construct of reality. Attention is focused on the design of Reflex' photomontage and Respekt's drawing, as well as on composition, colors and using stereotypes. Result of analysis shows a consistent approach of both magazines to the dominant ideology, but a different approach to construct reality and creating the communication plan, which comes just from the way of processing.
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Myth and National Identity
Chytrý, Lukáš ; Procházka, Martin (advisor) ; Znojemská, Helena (referee)
The thesis aims to explore the relationship between national identity and the myth. Key to the analysis are the questions of the manner in which a collective identity becomes dependant on literary narrations as well as the particular motives that constitute these narrations. The analysis of the relationship is carried out in reference to particular literary texts. The discussion is based on the critical approach of literary theory and the analyses of relevant socio-political aspects. The discussion is based on a comparative approach to the chosen literary texts. The comparative method focuses on the socio-political and historical contexts of the literary works, as well as on the different concepts of communal identity portrayed. Key texts to the debate are the collection of poems of James Macpherson, Poems of Ossian, Sir Walter Scott's historical novel, Waverley, and the Czech Manuscripts of Dvůr Králové and Zelená Hora. This thesis commences the discussion with a theoretical approach to the relationship between myth and history. The discussion aims at the manner in which both the mentioned elements constitute collective identity. The thesis emphasises those aspects which give rose to manipulative statements and conceptions that shape the discourse. To the fore thus comes the question of...
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Gender and Media in the Age of Post-Modernity: Revealing Gender Stereotypes in the Contemporary Czech Advertising Discourse
Olbertová, Martina ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
ENGLISH SUMMARY The main objective of this thesis was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to the analytical methods in pursuit of finding the answers to the questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...
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Provence mirrored in its legends
Saulichová, Markéta ; Jančík, Jiří (advisor) ; Kalfiřtová, Eva (referee)
Title of the thesis: Provence mirrored in its legends Keywords: legend, myth, tradition, folklore, Provence, anthropology Abstract: The subject of the bachelor's thesis is the French region Alpes-Côte-d'Azur and its legends.The first part is focused on the region itself from several aspects. There is the geographical location, the climate and the typical products of the said region. Furthermore, a part of the thesis consists of the history of the region spreading from the antiquity until the middle ages. A very significant part is that of the language environment of Provence-Alpes-Côte-d'Azur. The legends, which are sorted into the historical development of the region, are then individually analyzed.
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Reportage photography and its informative value
Gorcovská, Laura ; Černý, Vladimír (advisor) ; Váša, Ondřej (referee)
Our thesis is dealing with case of reportage photography and medial sharing of our choosen visual image. We have choosen an image of syrian refugee Aylan Kurdi from 2015, whose photo is refering the problem of refugee crisis in Europe. The thesis is focused on semiotic approach of selected photographies, which are showing the same picture from different perspectives. In our case is perspective very important part of thesis, because these photographies are very questionable on ehtical principes. Therefore, we are also focused on the way, how the media deal with this issue. Our thesis points the signs of reportage photography and also monitor their changes, which depends on the medium, title, perex and composition of words completing photography.We are also focused on contextual framework of photography in choosen media. The secondary objective of our thesis is the comparision of results of analysis of selected picture published in individual selected media and comparision of differences in interpretation and photography context. Thesis is primaly based on theoretical concepts of Roland Bathers on specific visual sharing of selected media. Monitored indicators are the concepts of denotation, conotation and myth, while we are focused on connection between text and image and interpretation in selected...
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Myth and Literature: The Werewolf
Benešová, Anna ; Ébert-Zeminová, Catherine (advisor) ; Šuman, Záviš (referee)
anglicky: Title of the thesis: Myth and Literature: The Werewolf Keywords: myth, literature, mythology, mythodology, mythanalysis, mythocriticism, werewolf Abstract: This thesis deals with the relation between literature and myth. Literature transcribes the myth from a language of symbols to the language of literature. This process limits the multiplicity of meaning and the variety of renderings of a myth but at the same time makes it possible to preserve the elemental message and make it comprehensible for the socio-cultural reality of the author and subsequently for the reader. The objective of this thesis is to show on the example of the werewolf how a myth works in literature. After researching into the domain of mythology and mythocriticism, Gilbert Durand's method, called mythodology, was chosen as the principal route to approach the subject of this thesis. Mythodology comprises of two phases: mythanalysis and mythocriticism. The method is used for the study of the myth of the werewolf in four literary works from the different periods and of the different genres. In the final part are studied and analysed some socio-cultural consequences of the psychological nature of myth and its transcription into literature.
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