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PR in the communication of a construction company
Mešinová, Martina ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis explores the use of marketing and PR in the communication of a construction company with its customers. The theoretical section defines basis marketing terms, research, and the construction market. The practical section conducts marketing research through surveys among construction firms operating in the Czech and Slovak Republics, segmented into four market segments. Additionally, an interview with the construction company TH STAV s.r.o. is included. Research results are evaluated and compared. The thesis concludes with recommendations for improving the current situation of construction companies in the market using marketing tools and their potential future applications.
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Marketing Strategy Proposal for the Selected Company
Verner, Pavel ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the design of the marketing strategy of a selected company. The first part deals with the objectives, methodologies and the procedure used to achieve them. The second part of the thesis presents the theoretical basis of the thesis and the technical concepts needed for the third part of the thesis, the analysis of the current situation, which is devoted to the analysis of the current situation, internal and external factors and the survey of customer needs and preferences. The outputs from the analysis of the current state are used in the following own solution proposals, where the output is a proposal of the future marketing strategy of the company with an emphasis on online marketing and the use of artificial intelligence.
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Design of an Information System Part
Kokov, Maksim ; Luhan, Jan (referee) ; Neuwirth, Bernard (advisor)
This thesis focuses on designing a solution to streamline operations at Amigos Barbershop in Brno. The analysis of the current state of the business identified key issues, such as an inefficient booking system, a weak online presence, and a lack of a centralized CRM. Based on the analysis results, the thesis proposes implementing a CRM system on the Tilda platform, which offers integrated tools for online booking, customer management, marketing, and data analysis. The thesis describes in detail the functionality of the system and its benefits for improving processes in the barbershop. The thesis includes an economic evaluation of the project, which demonstrates a high return on investment in the CRM system.
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Marketing Research in the Company with ICT Support
Kövér, Maroš ; Vedra, Ivo (referee) ; Chvátalová, Zuzana (advisor)
The subject of the bachelor's thesis is to create proposals for improving the digital presentation of company Agrotec based on marketing research. The subject of the bachelor's thesis is to create proposals for improving the digital presentation of Agrotec based on marketing research. The work will focus on a specific product segment, namely Škoda Auto cars. First I will describe the current state of the company, then I will perform several specific analyses from which the resulting recommendations will be determined.
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Proposal for the Extension of the Functionality of Electronic Shelf Labels for the Improvement of Communication with Customers
Petýrková, Pavlína ; Pospíšil, Jan (referee) ; Chlebovský, Vít (advisor)
The topic of this thesis is a proposal to expand the functionalities of electronic shelf labels to enhance communication with customers. The thesis is divided into three parts – theoretical, analytical, and proposal. The theoretical part is based on professional literature and is crucial to a deeper understanding of the issue. It also serves as a basis for the analytical part. In its introduction the company DATART is presented. The analytical part then deals with answering partial research questions interviews, questionnaire survey and observation. Based on the results of the analysis, the proposal part develops proposals focusing on specific measures and strategies that will meet the defined objectives.
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Marketing mix of the selected brewery
Koplík, Vojtěch ; Smolka, Pavel (referee) ; Milichovský, František (advisor)
This thesis focuses on the marketing mix of a particular brewery. The structure of the thesis is divided into three main parts: theoretical, analytical and design. The theoretical part provides definitions of key concepts from the field of marketing and presents selected analytical methods. In the analytical section, the characteristics of the investigated brewery are performed and individual analyzes are performed. The proposal part follows on from the findings and results from the analytical part and brings concrete proposals for adjusting the marketing mix of this brewery
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The Proposal Modification of The Marketing Mix in The Selected Restaurant
Ryšavá, Monika ; Havíř, David (referee) ; Milichovský, František (advisor)
This diploma thesis deals with modifications to the marketing mix of a selected restaurant. The theoretical part contains a definition of the concepts related to the topic of this theses. In the analytical part, an analysis of external and internal environment is performed, and the current marketing mix is determined. The analytical part includes marketing research in the form of mystery shopping. The last part of the thesis consists of proposals for modifications to the marketing mix.
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Proposal for Changes to the Marketing Communication of a Company
Pavelková, Simona ; Škoda, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
The master´s thesis deals with the marketing communication of the selected company. The work is divided into three parts. The first part deals with the theoretical starting points that describe important terms, the second part includes the analysis of the problem and the current situation, and finally the design part is drawn up, where proposals are made to supplement, modify or change the company's marketing communication, the processing of which was based on the findings analysis of the current situation.
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Proposal to improve the company's marketing mix
Pokorný, Jakub ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This thesis deals with issues in the field of proposals for improving the marketing mix of a selected company in order to expand markets. It is divided into three parts. The first part is focused on the theoretical definition of individual terms and analyses. The second part is focused on the analysis of the company, both from the external environment and the internal environment. The final part of this work is devoted to suggestions for improving the marketing mix based on the analyzes from the previous part.
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Sales promotion and advertising of specific driving school
Holbová, Daniela ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on marketing communication of driving school, with a focus on advertising and sales promotion. Terms and methods related to marketing and communication mix are defined in theoretical part of this work, which are further used to analyze specific driving school and its competitors. The last part of this work focuses on proposing specific suggestions that aim to improve marketing communication of this driving school.
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