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Loyalty program of clothing shop
Topičová, Kristýna ; Procházková, Markéta (advisor) ; Špunarová, Monika (referee)
At present, a theme of loyalty programs is very popular. The valuable loyalty programs can be considered as some kind of competitive advantage that helps company to grow. However, business organization has to do its activities with regard to its customers. This Master thesis attempts to create a complex concept of loyalty program for clothing shops according to customers wishes. The results indicate that customers want loyalty program of clothing shops based on permanent discounts. The findings also suggest that even though people do not want to share personal data they are willing to exchange those data with companies for rewards when loyalty program benefits seems to be attractive to them. These finding have major implementation for marketing managers who want to build successful loyalty programs.
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Typology of chosen women characters in the Czech literature of the second half of 19th century
Kubálková, Tereza ; Krejčová, Iva (advisor) ; Mocná, Dagmar (referee)
The diploma thesis deals with the typology of nine chosen literary women characters of the second half of 19th century Czech literature. The woman character from the Čtyry doby short story by Božena Němcová, Liduška and Lenka by Vítězslav Hálek, lady Ruska, miss Máry and the unnamed protagonist of the U tří lilií short story from Povídky malostranské by Jan Neruda, Caterina and lady Dragopulos from Jan Maria Plojhar by Julius Zeyer and Lucy from Magdalena by Josef Svatopluk Machar, are at focus. The theoretical part outlines the issues of literary styles of the second half of 19th century Czech literature (namely Romanticism, Realism, Parnasism). Also it delimits the extension of markers for interpretation of women literary characters and, moreover, it briefly presents the women social position in 19th century society. In practical part, the thesis aims to analyze thoroughly the chosen characters, trying to point out all the common features as well as the differences among them. The thesis concludes with the comparison of all chosen characters and, at the same time, it sums up the main changes in the depiction of a women literary character throughout the century.
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The Ideal of Chivalrous Sovereign. The Case of Czech Medieval Alexandrian Epic
Rajterová, Petra ; Dvořáčková, Dana (advisor) ; Žemlička, Josef (referee)
My final thesis, based on study of primary and secondary sources, is focused on the idea of sovereign around 1300 AD. Old-Czech poem Alexandreida and German version Alexander of Ulrich von Etzenbach are used as primary repository of information. Thesis follows both of them and in their comparison shows, how the idea was formulated. Final thesis deals also with works of historians, literary historians and German studies related to its topic. The goal is not an linguistic analysis but to evaluate the poems as an historiographic source, on which we can study medieval notions of rulers and their role in society. Second main task for this final thesis is to reconstruct niveau of bohemian court surrounding King of Bohemia at the end of 13th century, where the poems were originally written. In the end, thesis describes so called "court culture" in the relation to both of Alexandrian poems and their influence in bohemia society.
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Motivation's factors of personal assistants in the Hornomlýnská club
Hedlová, Marie ; Hájková, Vanda (advisor) ; Hádková, Kateřina (referee)
U n iv er zita K ar lov a PEDAGOGICKÁ FAKULTA SPECIÁLNÍ PEDAGOGIKA MOTIVAČNÍ FAKTORY OSOBNÍCH ASISTENTŮ KLUBU "HORNOMLÝNSKÁ" Závěrečná bakalářská práce Autor: Marie Hedlová Obor: Speciální pedagogika Forma studia: kombinovaná Vedoucí práce: Doc. PaedDr. Vanda Hájková, Ph.D. Datum odevzdání práce: 30.4.2013 Prohlášení: Prohlašuji, že jsem bakalářskou práci na téma "Motivační faktory osobních asistentů" zpracovala samostatně, za použití uvedené literatury a po odborné konzultaci s Doc. PaedDr. Vandou Hákovou, Ph.D. V Roztokách dne 30.4.2013 ………………………………. Marie Hedlová Poděkování: Úvodem bych touto cestou ráda poděkovala vedoucí mé bakalářské práce Doc. PaedDr. Vandě Hájkové, Ph.D. za odbornou pomoc, konzultace a cenné rady při vypracování této práce. Velké poděkování také patří všem osobním asistentům, kteří poctivě vyplnili dotazník a tím přispěli ke kvalitnímu zpracování praktické části mé bakalářské práce. MOTIVAČNÍ FAKTORY OSOBNÍCH ASISTENTŮ KLUBU "HORNOMLÝNSKÁ" Motivational factors of personal assistants from "Hornomlýnská" club SOUHRN: Bakalářská práce se zabývá motivací osobních asistentů pracujících pro klub "Hornomlýnská". Teoretická část zahrnuje různé teoretické poznatky týkající se motivace, jako je její definice, rozdělení či její zdroje. Dále zde nalezneme několik jednotlivých teorií pracovní...
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Dream about the Paradise on Earth in the Work of Dostojevskij
Netopilová, Barbora ; Ovečka, Libor (advisor) ; Sládek, Karel (referee)
The dream about an earthly paradise, rediscovery of an original, absolutely harmonic paradisal life is, in Dostoevskij's opinion, one of the deepest and the most valuable dreams of the human heart. The spiritual course of any human being has its own history, it is born from thesis (babtism), goes through antithesis (crises) and finishes in synthesis (beauty). A man comes from the Eden Paradise and aims at heaven. So, a man in course of his spiritual life is in a real split into two paradises: the Eden Paradise from which he is coming from and the Kingdom of God where he is aiming at. The midpoint of the life course is accompanied by a crisis, that can also be described as separation from the the paradise. The characters of novels by Dostoevskij failed due to the fact, that they were not able to admit their presence between two "paradise states" and so their ideas about earthly paradise establishment were being corrupted. In our piece of work we are going to follow four trends: 1. Time corruption, incorrectly understood sense of history. The tendency to return back where a man came from, in an origenestic, cyclic interpretation of a comeback is apparent in a story The Dream of a Ridiculous Man. Another extreme shows marxism ideas going around Europe which deny both the importance and the sense of...
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Typology of chosen women characters in the czech literature of 19th century - Marinka (Marinka), Křivoklad (Miláda), Svatba na Sióně (Ludmila), Kutnohorští havíři aneb Krvavý soud (Anežka), Babička (Viktorka), Vesnický román (Sylva)
Kubálková, Tereza ; Krejčová, Iva (advisor) ; Mocná, Dagmar (referee)
The bachelor thesis deals with six chosen characters of 19th century Czech literature - Anežka from Kutnohorší havíři and Ludmila from Svatba na Siónu of J. K. Tyl, Mácha's Marinka and Miláda from Křivoklad, Němcová's Viktorka and Sylva from Vesnický roman of Karolína Světlá. The theoretic part tries to present and explain terminology connected with the concept of a literary character. It also briefly explains tension between Romanticism and Biedermeier style as the two main approaches significant for actions of the chosen characters. There is the most important part of the thesis - the interpretative one - which tries to give a comprehensive profile of the particular characters. To achieve the goal, the work contains internal and external characteristics of the protagonists, motivation of actions, presenting of their unhappy fate and subsequent characters' story conclusion. The whole thesis is based on the girls approaches confrontation and in the conclusion, there are the main common and opposite attributes pointed out.
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Education in J. J. Rouseau's Work
Srncová, Kateřina ; Pelcová, Naděžda (advisor) ; Rybák, David (referee)
Bachelor thesys called "Education in J. J. Rousseau's Work" will consider with capturing innovative education principles in 18. century, mainly in work "Emil" and in autobiography "Vyznání". Basic principles of Rousseau's phylosophy and education attitude will be worked out in more detail within chapters of this thesys. After defining basic education principles by Jean-Jacques Rousseau I will in last chapter focus on comparison with education attitude of M. Montessori. Keywords: education, nature, naturalness, freedom, child, educator, society, social agreement, state, ideal
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Image of woman in romances of second half of 14th century
Hlavatý, Michal ; Charvátová, Kateřina (advisor) ; Sládková, Kateřina (referee)
This thesis deals with image of women in romances of second half of 14th century with accent on the Czech productions. Foreign productions are mentioned as well, but this productions are mentioned marginally. At the beginning of this project, there are presented primary and secondary sources on which the project is based. Methodics of project are next. Next there is described issue of romances in european and Czech environment and there is description of real stand of woman in the Middle Ages. Afterwards there are presented characters of women in particular sources with historical context. End of project includes conclusion which is trying to explain how a woman in the 14th century was perceived in used sources.
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