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Analysis of contemporary rock magazines in the Czech Republic
Bartlová, Natálie ; Turek, Pavel (advisor) ; Hroch, Miloš (referee)
The bachelor thesis Analysis of Contemporary Rock Magazines Based in the Czech Republic analyzes the content representation of the domestic music scene compared to the international music scene using the example of Fakker, Headliner and Full Moon magazines. It also looks at how this representation affects the magazines' sales and success from the point of view of their chief editors. The analysis is done on 2018 issues, using the method of quantitative content analysis ("hard data"), which is supplemented with interviews with chief editors of these magazines ("soft data"). The theoretical part provides a short introduction to the history of music magazines in the Czech Republic before and after 1989, the year of the Velvet Revolution. Then the magazines Fakker, Full Moon and Headliner are summarized. The methods of quantitative analysis and of collecting data are explained in the practical part. These methods were used on three randomly selected issues of Fakker, Full Moon and Headliner from 2018. The data is recorded in a codebook. The quantitative analysis is followed by transcripts of interviews with the chief editors of Fakker (Petr "Ape" Adámek), Full Moon (Michal Pařízek) and Headliner ("Honza" Vedral). The summary outlines the results of the analysis and the contents of the interviews. As a...
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Analysis of advertising in Czech PC gaming magazines 1998 - 215
Dovole, David ; Vlasák, Zbyněk (advisor) ; Švelch, Jaroslav (referee)
In my work I analyze advertising income in computer gaming magazines Score and Level from August 1998 to January 2015. I find this topic interesting for two reasons: first, I was a longtime reader of both these magazines and second, I worked in one of them for quite a time. My work consists of two parts - theoretical and practical. In the theoretical part I will try to describe the economic situation accompanying the period under review, including the global economic crisis of 2008-2009. I will try to summarize its origin and impacts on the Czech economy as well as the history of gaming journalism in the Czech Republic. In the practical part of the thesis I try to analyze by means of qualitative - quantitative analysis the advertising income in both monitored magazines during the monitored period. Based on the outcomes of this analysis, I will try to draw a context with which it would be possible to evaluate the approach of both magazines to the impacts of the economic crisis and to determine which of them managed to deal better with the crisis.
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The Czech media picture developement in gastronomy and it's language changes since 1989
Hubka, Tomáš ; Svobodová, Ivana (advisor) ; Podzimek, Jan (referee)
Thesis presents overview of neologisms in Czech language in the field of gastronomy. It is devided into several parts. The first part describes neology and neologisms, changes of the language after the revolution in 1989 and ways in wich the foreign words are adapted into new language considering their written form as well. Historical facts are included. The other part is dedicated to the medial analysis of Vlasta magazín and tries to notice the frequency of covering gastronomy based topics after the year 1989. This magazin was chosen as the best elemnt to examin due to its long term publishing. The very first issue of thes weekly magazine was published in 1947. Thesis continues to inform about new magazies on the marke that cover the topic of gastronomy. To fullfil the need of the thesis, there are two interview included. The first one with Jana Bilíková dedicates to the relationship between the meedia and a cook and also sees the importancy in social media. The othe interview with Šárka Hamanová describes the way of writting for lifestyla magazine and debates the edge between a journalism and PR.The last part is bulit as a dictionary that shows exact neologisms used in the language. Each word is completed with the grammar information, pronunciation (if needed), its meaning and exact usage in...
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Czech music magazines in the beginning the 21 century
Klézl, Tomáš ; Halada, Andrej (advisor) ; Hroch, Miloš (referee)
1 Annotation (abstract) The bachelor thesis Czech music magazines in the beginning of the 21st century focuses on printed music magazines which were published between the years 2001 and 2019 in the Czech Republic. The local music magazine market went through several different changes over this period. The objective of this thesis is to describe its evolution and to create profiles of the individual periodicals. The currently active music magazines are Fakker, Full Moon, Harmonie, Hudební rozhledy, Opus musicum, Rock & Pop and Spark. The thesis examines history, staff, publisher, circulation, specialization and internet activity of each these magazines and describes the content of one selected issue. The thesis also deals with the music magazines which were published during the selected era, but were cancelled or transformed into a digital format, that means Bbarák, Filter, Folk and Country, HIS Voice, Music, Report, Rock & All and XMag. The thesis examines the history, staff, publisher and specialization of each of these magazines and describes the content of one selected issue. The thesis also contains a brief timeline of the history of Czech music magazines and provides definitions of several journalistic terms.
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Ota Pavel's journalistic activity in years 1956 - 1964
Keimar, Jaroslav ; Čeňková, Jana (advisor) ; Macková, Veronika (referee)
Ota Pavel is known for his belles-lettres, particularly short tales with autobiographical motives. This bachelor thesis aims to point out Pavel's journalistic activity in periodicals, that preceded his literary career. The theoretical segment aims to provide Pavel's contextual portrait in terms of his journalistic activity and mental illness. Practical part contains analysis of Pavel's articles published in the periodicals Stadion and Ceskoslovensky vojak during the limited period. The bachelor theses also includes Pavel's complete bibliography in those periodicals. Keywords Ota Pavel, sport, stories, periodicals, reportage, literary reportage, journalism
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Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj
Šmídová, Radka ; Vošahlíková, Pavla (advisor) ; Knapík, Jiří (referee)
ŠMÍDOVÁ, Radka. Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj. Praha, 2019. 75 s. Diplomová práce (Mgr.). Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce doc. PhDr. Pavla Vošahlíková, DrSc. Abstract This master's thesis maps the development of advertising in the Czech press during the First Republic, specifically between 1927 and 1937, on the example of two illustrated weeklies - Pestrý týden and Prague Illustrated Newsletter. It looks at the period under review in the context of the country's economic situation, social settings and lifestyle, where the middle classes have formed the country's economic and social balance, helping to bring new products to mass consumption. Women's emancipation, the technological development of the media as well as the development of advertising as an industry and the increasing level of ad targeting for their audience were also important. The thesis examines how advertisements in two magazines approach their readers and try to get their attention, what are their specifics, and especially what development occurred in the period of 10 years during the First Republic, when the Czech advertising industry was evolving, looking up to the American pattern. The research was carried...
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Medial Reflection of the Occupation of Czechoslovakia by the Varsavia Pact Army in 1968 in Chosen Contemporary Media
Neuman, Michal ; Suk, Pavel (advisor) ; Končelík, Jakub (referee)
This bachelor thesis deals with the historically extremely significant event of the entry of the Warsaw Pact troops into Czechoslovakia in August 1968 and its subsequent occupation. It focuses on contemporary press with both daily and weekly periodicity and attempts to point out, what are the main themes in connection with the occupation which the allied forces engaged in. For this work, the analyzed period was defined as the time between the August 14 and September 21. The examined periodicals are Rudé právo, Práce, Svobodné slovo, and Mladá fronta, as those were the most read journals of the time. The journal Zprávy serves as a complementary journal, which was a propaganda instrument of the Soviet Union. The magazines Květy, Signál and Mladý svět were also chosen because of their edition. The crucial part of the work is the analysis of selected periodicals, in which I`ve pointed out the most important articles, which have been published in connection with the intervention and subsequent occupation. The work also focuses on the reintroduction and the establishment of a censorship institution at the end of August, which greatly affected the medial publications. An important part of the work is also the comparison of individual periodicals in various aspects, such as overall awareness of the...
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Periods of Time (1930-1938, 2000-2008) and Their Comparison
Žbirková, Nikola ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The subject of this master thesis is the comparison of the way of writing about celebrities in two time periods, namely 1930-1938 and 2000-2008. Thesis are based on two first-republic social magazines, Eva and List paní a dívek, and two magazines from the turn of the century - Cosmopolitan and Rytmus života. The first part of the thesis introduces primarily a theme of the social magazines and celebrities, it also touches the tabloid and the mass media. It also deals with the characteristics of selected social magazines. At the same time, the theoretical part explains the basic knowledge from the history of the two examined periods, which allows a better understanding of context of the periods. The second part of the master thesis is focused on own empirical research, which consists of exploratory and descriptive phase of research. It is therefore the most important part of the thesis, which brings new knowledges. The exploratory phase includes a research sample and presents article entries. The descriptive phase includes an analysis of relationships between celebrities and themes, emotions and sentiment in relevant articles. Part of this section contains research questions and answers.
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Graphic design of Czech interwar avantgarde magazines and its creators
Moučková, Kristýna ; Slanec, Jaroslav (advisor) ; Čeňková, Jana (referee)
Diploma thesis Graphic design of Czech interwar avant-garde magazines and its creators deals with yet not very well covered topic of analysation of visual form of First Czechoslovak Republic cultural magazines that contains some of the avant-garde methods in its graphics. This thesis in its theoretical part relies on foreign influences, mainly on Russian constructivism, Dutch De Stijl artistic movement and German school of Bauhaus that played major part in shaping of the Czech avant-garde. With regard to the main topic of the text the emphasis is on specifics of graphic magazine creation and design, specifically on the works of Karel Teige, Ladislav Sutnar and František Muzika. The practical part of the thesis is then dedicated to three avant-garde magazine analyses. Journals ReD, Žijeme and HOST represent three different approaches of how the creators were able to work all avant-garde elements in the graphic form of the periodicals. In the analysis the attention is paid mainly on the front pages, composition, fonts, image components, other graphic elements that make up the whole visual aspect of every page and graphic form of advertising. In the end all three magazines are compared with one another to provide at least elementary overview of avant-garde graphic methods used in Czech magazines in...
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Media Portrayal of Older Adults in Czech Senior Magazines
Sikorová, Renáta ; Láb, Filip (advisor) ; Turek, Pavel (referee)
This thesis deals with portrayal of elderly people in media. Thesis use a visual analysis of content to examine five Czech magazines for seniors: Doba seniorů, Grand Generace, Revue 50 plus, Spokojený domov and Vital Plus, year 2015. First part of the thesis explains theoretical concepts, which are related to this issue. It defines the concept of "oldness", the term "senior" and determines the limits of old age according to different authors. Next subchapter defines representation of reality in media and describes the difference between media reality and social reality. In the chapter Representation of old age in media we introduce the results of Czech and foreign studies, from which we have drawn not only in theory, but also in the preparation of our research plan. Fourth subchapter refers to stereotypes and myths about old age, ageing and seniors. Above that, the thesis also includes image analysis of photo content. Its main object are photographs with people over 50 years old. These images has are analyzed using several variables that we have created from Czech and foreign research. The data is mainly draw from the Czech study from 2007, whose results we compare with ours. The research was aiming to answer the research questions, make an image of seniors, who appear in "senior magazines", and to...
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