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Entrepreneurial Project
Vágó, Gábor ; MBA, Tomáš Palacka, (referee) ; Rompotl, Jaroslav (advisor)
The topic of my dissertation work is The Competition Analysis of company Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.
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Business Plan for Sandwich Bar
Vlach, Zdeněk ; Kupský, Michal (referee) ; Luňáček, Jiří (advisor)
The Bachelor‘s Thesis is working out a business plan for sandwich bar. The thesis is divided into three main parts – the theoretical, analytical and proposal section. The first part defines the basic concepts that are directly related with the business. The second part is based on business environment analysis and questionnaire survey. The last part of proposal contains the business plan and completes the preparation of the business plan and prognoses for the implementation of the whole project.
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Company Marketing Strategy
Malíková, Lucie ; Baksa, Jiří (referee) ; Schüller, David (advisor)
The main aim of this diploma thesis is to design a marketing strategy for an advertising agency / design studio. The theoretical part contains a comprehensive overview of the marketing issues, marketing mix and marketing strategies. There is also included a creation of the analysis of external and internal company environment, project management and STP process. The current situation is discussed in the analytical part of the diploma thesis. The appropriate recommendation are defined according to realization of the marketing research through questionnaires and afterwards suitable marketing strategy is created for two years.
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Company Communication Strategy
Škrlantová, Hana ; MBA, Miroslav Kolář, (referee) ; Schüller, David (advisor)
The diploma thesis deals with the optimization of marketing communication strategy of the hospital institution SurGal Clinic s.r.o. The goal of this thesis is to formulate more effective marketing communication strategy with hospital`s clients on the basis of obtained results from both conducted analyses of inner and outer environment and own marketing research. The suggested solutions were processed according to project management principals.
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Business Plan for Selling Stock Photographs and Illustrations
Šlechtová, Nikola ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The master’s thesis deals with a business plan for selling photos and illustrations on microstock agencies. The theoretical part describes the basic concept related to business, business plan and microstocks. The practical part focuses on the analysis of the environment and development of the business plan based on the analysis results. The business plan consists of marketing, operational and financial plan, including also risk and feasibility evaluation.
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Entrepreneurial Project
Vágó, Gábor ; MBA, Tomáš Palacka, (referee) ; Rompotl, Jaroslav (advisor)
The topic of my dissertation work is business plan, which focuses mainly on strategy, which could increase the competitiveness of Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.
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Marketing Plan of New Project
Čikl, Jaroslav ; Jelínek, Tomáš (referee) ; Světlík, Jaroslav (advisor)
The object of this diploma thesis is the composition of marketing plan for establish new company Climbing land. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the analyses of the corporate environment. Acquired data are evaluated and applied in the particular concept of marketing plan for one year. The last part is proposal for building climbing centre.
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business plan
Luzan, Dmitrij ; Krause, Josef (advisor) ; Kubelková, Karina (referee)
My thesis is dedicated to the business plan of the gastronomic facility. The thesis describes foundation of the company, analyses demand for the gastronomic services. The financial plan is being presented as well. The thesis includes the analysis of the company's environment, suppliers and customers. SWOT analysis, net present value analysis, index of the net present value and other ratio indexes are the parts of this thesis.
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