Original title: Marketingový plán nového projektu
Translated title: Marketing Plan of New Project
Authors: Čikl, Jaroslav ; Jelínek, Tomáš (referee) ; Světlík, Jaroslav (advisor)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: climbing; environment analysis; marketing plan; target group; analýza prostředí; cílová skupina; lezectví; marketingový plán

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/787

Permalink: http://www.nusl.cz/ntk/nusl-222191


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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