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BMW Twelve-cylinder Engines
Macek, Libor ; Janoušek, Michal (referee) ; Drápal, Lubomír (advisor)
Bachelor’s thesis deals with mapping manufacture of BMW twelve-cylinder engines in accordance with current legislation. Thesis described the issue of engine construction and materials with respect to current requirements. Beginning of bachelor’s thesis is dedicated to the history od the BMW brand, especially to founders, first made vehicles and iconic vehicles. Carmaker has celebrated 25 years anniversary of V12 engines in 2012. Third chapter is dedicated to engine marking, because engine marking is difficult to understand. The next chapter is the most comprehensive because it contains a list of engines, including their description and comparison with the competition. In addition to passenger vehicles is thesis briefly focused on sport cars engines and prototypes that were never been mass-produced. The last chapter is devoted to the used technique, primarily to variable valve timing and variable valve lift . Furthermore, it aims to High Precison Injection, Electronic throttle control valves , CAN-Bus and marginally also TwinPower Turbo. In conclusion of the thesis is list of sources, tables and pictures of all engines and pictures explaining used techniques.
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BMW Eight-cylinder Vee-type Engines
Domský, Viktor ; Janoušek, Michal (referee) ; Drápal, Lubomír (advisor)
This bachelor’s thesis incorporates development of BMW Vee-type eight cylinder engines, made for normal, sports and race cars. In the first part there is history of BMW company and effect of legislation of the day, engine technology and their labelling. In the second part there is overview of engine development in chronological order. Interesting technical solutions, power output and applications are mentioned in engines part. Chosen engines are comprised with competition of the day.
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History of BMW engines
Říha, Jaroslav ; Prokop, Aleš (referee) ; Laurinec, Marián (advisor)
This bachelor thesis deals with the foundantion of the company BMW in Munich, the development of air, motorcycle and car engines, from their beginning to the present time. It also describes performance parameters and constructions of each type of the engine, crucial and most successful models and also a comparison with competing cars.
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Development of BMW engines
Süttő, Daniel ; Drápal, Lubomír (referee) ; Laurinec, Marián (advisor)
This bachelor thesis called “The development of BMW engines” deals with the history of the genesis of aircraft engines and the engines of single-track vehicles of the BMW factory. It shows a survey of constructive solutions and the development of engines in the period from 1916 to 1969.
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Powertrains of BMW cars
Guláš, Tomáš ; Ramík, Pavel (referee) ; Píštěk, Václav (advisor)
Bachelor's thesis deals with the powertrains of the Munich carmaker BMW. It evaluates their historical development, focuses on the interesting innovative solutions in this domain, describes the current status and the success of BMW in the world market, points to a wide perspective and vision for the future car.
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Sport cars BMW - from history to present
Bartoš, Martin ; Svída, David (referee) ; Dundálek, Radim (advisor)
This thesis describes a chronological overview of the most important sport cars BMW from the begining of the company up to the present, which influenced motorsport in a way. The first part describes the history of the BMW car company. The next part of the thesis focuses on individual cars. The structual design of every model is described, eventually marked different unconventional construction. Next, there is a short part about succeses in races. Finally the most important technical specifications are mentioned.
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Strategy of introduction of BMW i Series to the Czech market
Rabiňák, Ondřej ; Halík, Jaroslav (advisor) ; Baštář, Pavel (referee)
The thesis is focused on a strategy of introduction of BMW i series to the Czech market. The theoretical part describes the terminology related to the concept of corporate identity, corporate design, corporate communication, corporate culture and product. The practical part includes an analysis of data obtained from own research, which seeks to reveal the identity or differences in the introduction of i series to the market from other model series and furthermore deals with a role of exclusice dealer on local market and his influence on introduction of product to the market
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Social networks in marketing communication of the BMW brand in the Czech Republic
Řezníček, Vít ; Postler, Milan (advisor) ; Králíček, Ivo (referee)
This thesis analyzes the communication of BMW Group Czech Republic on the social networks (mainly on Facebook, Twitter and Instagram). The first part of the thesis describes different forms of commercial communications with an emphasis on online communication. The second part consists of the introduction of the BMW brand and its activities in the Czech Republic. The practical part consists of 2 parts. The communication of the BMW brand on social networks (Facebook, Twitter and Instagram) is analyzed in the first part. The second part consists of one realized project - the Instagram competition and one project proposal - the cooperation between the BMW brand and Czech bloggers.
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Position of the BMW Company on the Czech automobile market
Jarolím, Jakub ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The thesis analyses the BMW Company from several points of view. The first part considers detailed historical development and describes the most important occasions of the company. In the following part, the position of the company in the world market is analyzed, the 2009 year of crisis is evaluated, recent position and the expected future are described. Then the Czech car market and Czech car industry is characterized, the market share of BMW company is analyzed within all producers, as well as within the luxurious car producers. The financial analysis of the Czech BMW subsidiary is also realized. The last part of the thesis is devoted to two researches, evaluating how the BMW mark is perceived by the Czech consumers and how the Czech BMW customers are satisfied with the servicing. The research resulted in some findings which can be used for improvement of the company position in the Czech automobile market.
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