Original title: Marketingová komunikace značky BMW v České republice
Translated title: Marketing communication of the brand BMW in Czech republic
Authors: Mikéska, Miroslav ; Procházka, Jan (advisor) ; Škaloud, Petr (referee)
Document type: Bachelor's theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Práce popisuje marketingovou komunikaci značky BMW v Česku. Sestává ze dvou částí - teoretické a praktické. Součástí je také praktická ukázka reklamní kampaně při uvádění nového modelu na trh. The bachelor thesis on the topic of marketing communication of the brand BMW in Czech republic consists of two parts - theoretical and practical. There is a real advertising campaign analysis as a part of thesis.
Keywords: BMW; Marketing; Marketing communication; BMW; marketing; marketingová komunikace

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/13999

Permalink: http://www.nusl.cz/ntk/nusl-9969


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses