Original title: Marketingová komunikace značky BMW v České republice
Translated title: Marketing communication of the brand BMW in Czech republic
Authors: Mikéska, Miroslav ; Procházka, Jan (advisor) ; Škaloud, Petr (referee)
Document type: Bachelor's theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: BMW; Marketing; Marketing communication; BMW; marketing; marketingová komunikace

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/13999

Permalink: http://www.nusl.cz/ntk/nusl-9969


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-07-01, last modified 2022-03-03


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