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Art Brut as a question of Aesthetics
KOCANDOVÁ, Barbora
This bachelor thesis deals with the phenomenon called art brut that brings interesting aesthetical questions related to the status of art piece, author or perceiver. The first part of the work presents the insight into history and origin of this specific artistic expression, as well it follows up its forms and significance. Every subject is based on basic theoretical sources. The second part focuses on matter of author and authorship as the relevant question of aesthetics and also focuses on significance and importance of author´s pole within art brut´s creation. This significance is searched in key esseys of art theory which analyse author as an separated entity of the aesthetic situation.
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Pragmatic and Stylistic Analysis of the Horoscopes in Periodicals
Heřmanová, Ivana ; Chejnová, Pavla (advisor) ; Janovec, Ladislav (referee)
The thesis entitled "Pragmatic and stylistic analysis of the horoscopes in periodicals" deals with the horoscopes from linguistic point of view; the greatest attention is paied to the pragmatic and stylistic aspects. The goal of the thesis is to identify the typical features of horoscopes on the basis of pragmatic and stylistic analysis. The research material comprises of 1752 astrological predictions taken from sixteen different periodicals. The author and the recipient of horoscope are characterized in each chapter and selected attributes of the target group are studied in each chapter as well - age, gender, social roles and status. It is dealt with the intention of horoscopes; its impact on recipient and strategies used by authors of horoscopes are analyzed too. The thesis presents the way vocabulary and other language tools are used in horoscopes to communicate intention of their authors. The analysis also deals with themes of horoscopes.
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Media marketing strategy analysis of Prima Cool
Geregayová, Salome ; Dolanský, Pavel (advisor) ; Jirák, Jan (referee)
Aim of this thesis is to map how they can live on their own media carrier marketing strategy and media promotions. Through case study - Prima Cool TV - I dissert on the monitoring of its anchorage in the media environment through their own television channel, but also the cooperating contact channels created by the proprietor of the station. The thesis presents couple of theoretical insights from marketing and media strategy, particularly in the application for the media. It analyzes in detail the concept of strategy and position in the marketing, various forms of strategy - thinking and management. It elaborates forms of strategic management, monitors media strategy, as a form of marketing and the usefulness of the media (media providers) in their own media in particular. To obtain an objective view on the subject work brings several known methods. Expert theories are confronted with (by) the Prima Cool TV case study. In this tracked subject the thesis analyzes the usefulness of its own media space for marketing and media strategies. The analysis subject is the TV audience, program structure, communication with recipients and fostering awareness of the TV station in the Czech media market. Above all it confronts theoretical knowledge to specific steps of FTV Prima, in the frame of examined issue....
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Taboo and noa in communication. Realization of linguistic taboos in the print media
Junková, Anna ; Chejnová, Pavla (advisor) ; Janovec, Ladislav (referee)
Taboo and noa in communication. Realization of linguistic taboos in the print media. This thesis deals with issues of the taboo and noa in language and communication. The core of this thesis is to identify the essential tabooed themes in contemporary society and ways of their linguistic realization in the print media. In the theoretical part of this thesis is the first explained substance of the terms such as taboo, noa, communication and linguistic taboos with regard to the interrelations between these terms. In the empirical part are then defined tabooed themes occurring in the concrete texts of the diary Mladá fronta DNES and Blesk and of the periodical Rytmus života and ways of their linguistic grasping. The thesis focuses above all on the manifestations of speech restrictions in the lexical plan of the language.
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Linguistic formulation of propaganda in the press in the time of former Czechoslovakia
Pilík, Pavel ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
The goal of this thesis is to identify specific language elements in selected opinion pieces that appeared in Rudé právo newspaper over the course of 1975. The first part of the thesis examines terms such as persuasion, propagandism and manipulation, and considers the interrelations between these terms. Following sections of the paper are devoted to the characterization of distinct elements of persuasion as traced in diverse articles of Rudé právo. In a pragmatic perspective, the thesis describes such linguistic attempts at manipulating the reader as means to praise the communist regime or to defame its adversaries. KEYWORDS Propagandsim, persuasion, manipulation, Rudé právo, text, communism, capitalism, follower, adversary, author, reader.
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Personal Charasteristics and Social Aspects in Some Social roles in Bullying
ŠTĚPNIČKOVÁ, Lucie
My diploma thesis deals with social support of chosen roles which occur while bullying the role of a victim and a defender. The diploma paper is divided into two consecutive parts a theoretical and a practical one. In the beginning of the theoretical part I introduced the problems of bullying and identified the roles which can be present while bullying. I also focused on the characteristics of terms: social support, capturing its forms, the participants of bullying and last, but not least the differences in children´s age. The practical part contains mixed (quantitative and qualitative) research methods. There are two goals of the research, the first is to reveal the potential roles of participants of bullying in a class team, and the second one is to detect the level of social support provided by teachers and classmates to defenders and victims of bullying. The qualitative research works as a supplement, it is focused to opinions and attitudes of defenders and victims considering the behaviour while bullying.
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Separators, sedimentation tanks including the functions of the retention basins Jeneweinova
Turic, Jakub ; Půža, Pavel (referee) ; Veselý, Jaroslav (advisor)
The subject of this bachelor thesis are the issues of separators and sedimentation tanks, including function of retention basin Jeneweinova in Brno. The current work describes the basic physical and hydrodynamic specifics of water and divides the water pollution. The bachelor thesis describes also particular separation and sedimentation tanks, their purpose and usage. Our study follows up the causes for flooding and utilization of retention basin as flood protection. A part of this thesis is the description of retention basin Jeneweinova, their design, purpose and functions.
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Censorship in Art
VLÁSKOVÁ, Zita
Thesis deals with the phenomenon of censorship in art. It focuses on its definition, brief history and influence on art. It deals mainly with censorship in Bohemia and especially in literature.
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Properties of metal layers realized with vapour deposition
Milichovský, Miloš ; Švecová, Olga (referee) ; Šandera, Josef (advisor)
This work deals with vacuum evaporation of metals, basic principles of this technology and exploring the properties of the resulting layer. It describes how vacuum evaporation works and its individual parts.The main part deals with evaporation of copper and other substances and the conductivity of the resulting film in relation to its thickness. As a parameter for measuring substrate temperature is specified.
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