Original title: Argumentace a manipulace v persuasivních textech
Translated title: Argumentation and Manipulation in Persuasive Texts
Authors: Hornová, Karolína ; Pacovská, Jasňa (advisor) ; Vaňková, Irena (referee)
Document type: Bachelor's theses
Year: 2012
Language: cze
Keywords: advertising; argumentation; communication; dialogue; manipulation; persuasion; politeness; receiver; sender; target groups;; argumentace; cílové skupiny;; dialog; komunikace; manipulace; persvaze; produktor; recipient; reklama; zdvořilost

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/46340

Permalink: http://www.nusl.cz/ntk/nusl-310625


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses