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Marketing analysis of dermocosmetic´s leaders in the Czech Republic
Třískalová, Pavlína ; Postler, Milan (advisor) ; Hřídelová, Karla (referee)
The topic of my bachelor thesis is Marketing analysis of dermocosmetic´s leaders in the Czech Republic. The thesis is divided into five chapters. The first three chapters talk about marketing, brand and its role in marketing and theoretically define marketing market research. The fourth chapter presents dermocosmetic market in the Czech Republic. Last chapter deals with the field survey (questionnaire and Mystery Shopping), which is used to determine the actual goal of the thesis. The aim is to find a correlation between a brand recommended by a pharmacist in Prague and brand awareness among end consumer.
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Evaluation of the company's communication processes in the food industry
Port, Milan ; Křečková Kroupová, Zuzana (advisor) ; Cetkovský, Pavel (referee)
This bachelor thesis deals with issues of internal communication. Its aim is to evaluate communication in a food company focusing on a line manager, identifying communication barriers and eliminating them. After the theoretical definition of the topic, the thesis focuses on the survey of a selected sample of employees using questionnaires and semi-structured interviews, data analysis and evaluation of results. Based on this, the organization proposed measures to improve internal communication, which was also organized according to the priorities for the organization. The thesis is focused exclusively on the particular company, the acquired knowledge and conclusions are thus only applicable to the evaluated organization.
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New internal communication tools
Gerhátová, Jana ; Topolová, Ivana (advisor) ; Kadeřábek, Martin (referee)
Internal company communication has lately become an integral part of doing business. Companies concentrate a lot of resources on the development of better communication solutions within the company. The aim of this bachelor thesis is to determine whether the implementation of web and mobile applications can streamline internal communication, and to recommend suitable applications that can improve internal employee communication. The first part of the thesis deals with the theory of communication as well as the general concept of internal communication in companies. The second part of the thesis concentrates on practical tests of selected web and mobile applications that are currently available on the market. Qualitative structured interviews with users of each tool confirm their potential and effectiveness as well as the ways that users perceive them. A comparison of these applications can help companies to find the right applications that could improve their business' internal communications.
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Human Resources Management in an Organization
MATĚJKOVÁ, Zuzana
The goal of this thesis is to judge the system of human resources management in an organisation and to propose potential changes for its improvement. In the theoretical part the term of management of human resources and its evolution in single personal activities are explained. In the practical part there is a questionnaire which focuses on the level of human resources management in organisation Silon s.r.o. The questionnaire survey investigates work load of employees and their working positions, their payments and benefits, motivational program, communication channels and relationships at workplace. From gathered information there are suggested potential changes for improving human resources management in the organisation.
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The Importance of Manager´s Communication
Endlerová, Eliška ; Horáková, Jana (advisor) ; Fiedler, Jiří (referee)
This thesis focuses on an important part of running an organization. The importance of communication elements for working executives. Communication is vital and one of the most important components of management. The work is divided into theoretical and practical part.
In the first part of the text they are defined concepts such as management and its level manager's personality and his style of work, communication and its distribution channels, social responsibility and ethical principles. Literary literature search is a theoretical part which was prepared on the basis of both of appropriate literature.
The practical part is devoted to the research. Directed interviews with managers of different positions addressed the company. Is to analyze the communication between superiors and subordinates. The basis for this research is a list of answers managers of different jobs in the organization. The answers of respondents were recorded in the pre-prepared questionnaire. These responses led to the creation of the final assessment and conclusion. The aim is to determine how large the importance of communication to managers in their work.
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Internal communication in organization
Bulan, Petr ; Lorencová, Hana (advisor) ; Surynek, Alois (referee)
This thesis analyzes the internal communication in a particular organization. Its aim is to describe the various communication channels and their resources, analyze their usage and propose solutions for improving the situation in identified problem areas. The object of this work is a small company operating in the service sector. We use methods of semi structured interviews and analysis of internal documents. The conclusion highlights the positive aspects of internal communication in the company, identifies problem areas and proposes solutions to improve the current situation.
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Importance of communication elements for management
Fidlerová, Iveta ; Fiedler, Jiří (advisor) ; Stanislav, Stanislav (referee)
The importance of communication elements for management is a diploma thesis consisting of two parts: literary recherche, and pratictal part.
The first part is about mastering theory and knowledge of the given matters. The literary recherche sets the matter within a broader theory frame - human communication
and management chapter. These chapters are dealt with from general definitions to more specific work interdepartmental communication, manager's aptitude etc.
The second part is practical. For its purposes a quiestionnaire covering the contents of the literary recherche was formed. This questionnaire was given to 33 respondents performing managerial roles in the researched company. The overall conclusion was based on the respondents' answers.
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