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Psychological aspects of the promotion of McDonald's
Jeřábková, Veronika ; Pešek, Ondřej (advisor) ; Černá, Jitka (referee)
This bachelor's thesis aims to explore the psychological aspects of the promotion of McDonald's. In doing so, it describes the use of psychology in advertisements, PR and sales promotion of this worldwide company. To begin the thesis describes and analyzes the psychological aspects of promotion in general and then focuses on the psychology of McDonald's' promotion. In adition to exploring McDonald's' promotional techniques, the thesis compares it to their direct competitors in the Czech market (KFC, Burger King). Overall, the thesis aims to discover whether McDonald's' promotional tactics correlate with the perception of the Czech consumers. Due to I made a quantitative research and compare it's results with the mentioned intentions of McDonald's.
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Achievement motivation and time perspective pupil
Stehlíková, Lenka ; Pavelková, Isabella (advisor) ; Škaloudová, Alena (referee)
The bachelor's thesis focuses on the concept of time perspective and partly on the concept of achievement motivation of primary school students. The entire text is structured into two parts - theoretical and practical one. The emphasis is mainly put on the practical part and related research. The first part aims at the theoretical concept of achievement motivation and time perspective. The description of the concept of achievement motivation defines the achievement motivation as such, reveals its sources, differentiates between its particular types, presents theoretical assumptions maily set by Atkinson, Heckhausen and shows the diagnostic methods by which it is assessed. The second phenomenon is the time perspective to which the major attention is paid. The description of the time perspective applies the knowledge of the time perception and of the impact of the time perspective on the behaviour and presents Gjemse's concept of the orientation to future. The crucial person for this thesis is the French specialist Joseph Nuttin who deeply analyses the personality-motivational concept of time perspective theory. Moreover we should not forget about the Czech author Isabella Pavelková who also comes with the concept of perspective orientation. The second part focuses on the research conducted in...
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The Social Status Conditioned by Work
ŠPIČKOVÁ, Hana
From the sociological research realized in last years we can learn many interesting facts. We can find out what are currently the prestigious profession and what are not, what is the socio- economic status of individuals, what is the subjective social distance to the profession and many interesting research focused on the profession, prestige of the profession and social status. Sociological research take account of the objective viewpoint and on the subjective viewpoint regarding to the demographic and economic situation in the society. Some of the named sociological researches were compared with the results of this work that was interested in the subjective perception of respondent´s social status, and how risky profession affects their health. My diploma thesis is divided into three parts. The main themes are: the company, work and state of health. The first part of the theory is focused on the concept society based on other concepts important for this thesis. The second part focuses on the theory of professions working sample of respondents to the prestige of their profession and to the international classification of employment. The last is engaged in the concepts of health, illness, health and social determinants of health. The aim of this work was to determine how the respondents perceive their subjective social status, whether the selected structure of employment (education, income, occupational position) affect the social status of the respondent and the effect on the type of profession declared subjective health. The work set up three research questions, which copied the contents of its objectives: ? What is the respondent´s subjective social status? ? Do the chosen structures of employment have any influence on the social status of the respondent? ? Do the exercised profession has any influence on the subjective declarated heslth? Becouse of the set aims, I used the form f qualitative research. To collect data I used research method and its associated questioning research structured interview technique. The research group consisted of eight respondents from the staff of the Czech Police, Fire and Rescue Service of Czech Republic, Ambulance Service and the miners working in uranium mines with differentiation according to age. The work could serve to expand awareness of the different professions working. It may also serve as inspiration for further research.
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The role of animation in user interface of mobile devices
Čanda, František ; Šisler, Vít (advisor) ; Minařík, Karel (referee)
This diploma thesis deals with the use of animations in the user interface (UI) of mobile devices. The thesis is divided into five parts. The first part presents the theoretical basics of designing user interfaces for mobile devices, the second part is dedicated to the definition of animation, its usage, functions and the perception of animation in user interface. The third part summarizes existing research dedicated to the related field and research methods used in this thesis. The fourth part is focused on the research which was conducted as comparative study based on prototype user testing examining the different types of animation and their impact on the users. The last, fifth section, presents main research findings and answers the research questions. The results reflect the impact of animation on the UI and shows what are the advantages and limits of the use of animation.
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Interpretation Problem of Photograph
Roubal, Martin ; Fišerová, Michaela (advisor) ; Marcelli, Miroslav (referee)
This dissertation explores technical images (visual products of modern technologies - photographs, television screens and computer monitors). The main theme is the interpretation of the photograph. The forms of exploration used are phenomenological and semiotic. The key philosophers, whose ideas are developed, are Vilém Flusser and Paul Virilio. The main thesis is: Analog photography has, as opposed to other forms of media, a clearly defined and specific denotation but a very undefined connotation. To phenomenologicaly grasp the entity of a photograph means to allow oneself to be vulnerable and experience it deeply. Digital technology has basically changed the realistic principle of photography. Technical images have altered the human perception of the world. Any communication of content remains unsatisfactory from the interprative point of view. No communicator has ever been a one hundred-per-cent reflection of reality. Every form of communication is undoubtedly influenced by the used medium and by human subjectivity. Through excessive use of technical images, the technically realized representations of objects become more real than the objects themselves for some of its users. This dissertation agrees with the above mentioned theses.
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Methodical Material for Indoor Cycling ? Artistic Cycling
Štěpánková, Martina ; Šafránek, Jiří (advisor) ; Oponent B, (referee)
Methodological materials for indoor cycling - artistic cycling Objective: To prepare a new comprehensive study methodical material for aspiring coaches, complemented by modern knowledge in the field of indoor cycling and sport in general. Method: Distribution krasojezdeckých exercises into 5 basic methodological groups. supplementing methods and measures that lead to better and faster learning techniques krasojezdeckých elements. Creating instructions on versatile training without wheels and processing motoric - functional preparation krasojezdců. Results: my job, I worked only in theory, practical research and verification of their knowledge of teaching techniques I krasojezdeckých exercises carried out. The literature shows test large-scale set of people, more than 200 (Měkota, 1983), which in the conditions of Czech Artistic cycling is a requirement impracticable. The results of physical condition circus riders They showed that it is necessary to focus on physical fitness training and all-round preparation without wheels I describe them. Keywords: Methodical group exercises Methodical figure cycling series Helping and utilities Physical fitness krasojezdců Motoric - functional preparation Kinetic concept, perception and experience Powered by TCPDF (www.tcpdf.org)
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Comparation EU15, USA, Japan and Australia via selected macroeconomic indicators
Tůma, Pavel ; Vostrovská, Zdenka (advisor) ; Halás, Vladimír (referee)
The goal of this essay is analysis of important indicators which will be subject of comparation,their values reflects in competitiveness. This essay contents too recommendation for economic policy for future.Essay is separated to seven chapters.The first discuss about characteristics of comparative economic areas, the second one describes gross domestic product, mainly progress and structure.The third charapter analyses prices from comparative price level, rate of inflation to individual items of consumer price index. The fourth chapter refers to general government financial balance, reflection in government liabilities, changes in interest rates and government interventions in social transfers or subsidies.The fifth chapter deals with current account per GDP and nominal exchange rate. The sixth chapter judges unemployment rate and labour productivity of economic sectors. The last chapter includes ratings of economics by additional indicators like Human Development Index or Corruption Perceptions Index.
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Conscientious objection in European law
Dušek, Petr ; Scheu, Harald Christian (advisor) ; Wintr, Jan (referee)
This thesis is aimed on the social phenomenon of conscientious objection, its theoretical perception as a legal concept and application in the real world, in particular by the supranational protection of human rights in the European area. Priority concern will be given to the transposition of the general assessments to the special "habitat" of EU law. The basis of the study is built on an analysis of definitions and categories refined by the doctrine and reinforced by the roots of natural law, both of which also serve to determine the methodology and legal perception of conscientious objection. A short study of the Czech law then follows to "pump the theory in legal veins". Large part of the thesis addresses the case law adopted by the European Court of Human Rights which serves as an inspiration and authority for the Union and its Member States. Abstracting the main trends in ECtHR reasoning the thesis draws basic limits laid down by the international protection. It also concludes that the Convention (ECHR) does not preclude developing its own pro or contra- objection approach by the EU institutions. It is, however, supposed to have a great impact on the Unions' legal "technique" in the field of the freedom of thought, conscience and religion. In the context of EU law the special nature of the...
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Motivational potential of the work and its use in the creation of incentive program
Filipová, Simona ; Hiršová, Miloslava (advisor) ; Králová, Věra (referee)
Thesis deals with motivation potential of work in a selected organisation, identification of presence of job characteristics according to Hackman and Oldham Job Characteristics Model, their perception of intensity and importace for employee. Furthermore proposing improvements of job characteristics and enrichment of employees' job. Another goal is to find satisfaction with current motivation program and in case of deficiencies to propose changes. Data were obtained by using questionary, this data were processing by descriptive statistics. In conclusion, were proposed possibles changes in case of job characteristics or in case of motivation program if enrichment of job characteristics was not suffice.
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Cosmological themes in contemporary art
Šmilauer, Tomáš ; Šamšula, Pavel (advisor) ; Hůla, Zdenek (referee)
Šmilauer, T. Cosmological themes in conteporary art. [Master thesis] Prague 2012. 83 pages Charles univerzity in Prague, Faculty of education, department of art education. This work examines the relationship between man and the cosmos, and deals with topics cosmos and cosmology in terms of philosophical and scientific, but also seeks connection with religion and mythology. The aim is to interpret and define the concepts of the cosmos and cosmology, and find these contents in visual culture and fine art. This thesis is also finding ways to use cosmological issues in educational practice. Keywords: cosmos, cosmology, nature, man, visual perception and imaging, microcosm, macrocosm, art
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