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New media as an important part of marketing communication of electronic music events
Oravec, Jozef ; Klimeš, David (advisor) ; Vranka, Marek (referee)
Bachelor thesis "New Media as an important part of marketing communication of electronic music events" analyses the role of new media as a group of key communication channels of marketing communications of electronic music events. Compares the use of new media with traditional channels represented widely in the marketing mix of communication of electronic music events, analyses the effectiveness of the use of new media in the marketing mix, examines and compares real and perceived impact of the use of new media in the marketing mix for the audience. The first part of the thesis focuses on the description of the new media, the social aspects and its use in marketing communication; describes electronic music events and social aspects; and anchors marketing communication and the importance of use of its instruments in electronic music events. Then analyses the various tools of marketing communication and offers a questionnaire survey focused on perceptions of marketing tools used for electronic music events on which it concludes evaluation of the effectiveness of marketing communications of electronic music events.
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Marketing Acitivities of Pietro Filipi Fashion Brand in years 2010-2012
Jančová, Michaela ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
The goal of this diploma thesis "Marketing Activities of Pietro Filipi Fashion Brand in years 2010-2012" is to describe and analyze activities and communication of pietro filipi brand on the market of the Czech republic. In this diploma thesis following activities are showcased based on the principles of fashion marketing and branding. The first part of the thesis describes situation on the Czech market, stratification of domestic and foreign brands and general segmentation of fashion brands. The next part deals with the specific segment of medium premium brands, its direct domestic and foreign competition in this segment, marketing communication and activities of these brands. The second part describes and analyzes history of pietro filipi, product portfolio, target group and specific marketing activities of this brand. Questionnaire survey in the end of the thesis indicates weaknesses in brand communication with customers and its ambiguous identity.
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Proposal of Company Marketing Communication
Cagalová, Eva ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis deals with the design of marketing communication of AL-OK Ltd and primarily focuses on business to comsumer (B2C) market. Treatment of this matter was founded on requirements formulated by the managing director. First part of my thesis is focused on theoretical basis of B2C marketing and defines basic concepts. The second part includes an analysis of existing marketing communication and activities of the above mentioned company and analysis of company’s environment. The last part deals with the design of a specific marketing communication proposal based on the analysis of their separate parts and aims to improve the presence of this company in its field.
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Komunikačná stratégia softwarového nástroja na monitoring zamestnancov
Kalusová, Kristína
Communication strategy of software tool for monitoring of employees. Bachelor thesis. Brno, 2016. This bachelor thesis focuses on promoting of monitoring software of employees from the company Norwes technologies, s.r.o. The aim of the thesis is to propose suitable communication strategy of the product oriented on concrete target group. The part of thesis is also characteristics of product, analysis of internal and departmental enviroments and analysis of general environment through STEP analysis. Through quantitative research in small and medium companies in Slovakia and Czech republic I will find out which way the management of these companies is looking for new products of this type. Based on these findings I will propose the suitable communication strategy of the product.
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Communicatin Mix of Network of Clothes Shops GATE
Sliačan, Marek ; Sarová, Zuzana (referee) ; Mráček, Pavel (advisor)
This thesis focuses on the marketing communication of Gate s.r.o. company. This company is active in the fashion and clothing industry. Thesis is composed of three parts. The first part is made of marketing theory and makes basic theory knowledge about marketing mix and marketing communication. The company and current state of its marketing communication is described in the second part. The third part contains suggestions for improvements.
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Development of Communication Activities of Company
Andrlová, Zuzana ; Nogová, Lívia (referee) ; Zich, Robert (advisor)
Bachelor thesis defines the term 'marketing mix of company' and specializes in the field of public relations. The first part provides theoretical base, the second part analyzes power engeneering company Slovenské elektrárne as a member of the international corporation Enel. Public relations of the company is focused on implementation of project „Energy for country“ and the thesis specifies one of the five sub-projects called "Energy for nature". The conclusion of the thesis includes proposition of new communication activities in way of creating new projects, and further development of realized ones. Both efficiently represent and support company's positive attitude towards the environment.
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The Proposal of Marketing Communication for the Company TKTD S.R.O.
Šimko, Dávid ; Společníková, Lucia (referee) ; Kaňovská, Lucie (advisor)
The master thesis deals with the proposal of marketing communication for selected business activities of the company TKTD s.r.o., which are car wash, tire and car services. The thesis is divided into three main parts. The first part includes theoretical knowledge relevant to marketing and marketing communication. The second one focuses on the company situation analysis, company´s general and sector environment analysis. The last part includes concrete final proposals and procedures based on results of analyses, which should contribute and improve the company´s current situation on the local market.
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Analysis of marketing communication in Health Insurance Company Dovera, a.s.
Maceková, Veronika ; Novák, Michal (advisor) ; Kandilaki, Daniela (referee)
Content of my thesis is description and analysis of marketing communication in Health Insurance Company Dovera, a.s. Goal of the theoretical part is to introduce to the readers basic terms as marketing, marketing communication and as well description of particular elements of communication mix. Content of practical part is investigation of system of Health Insurance companies in Slovak Republic and concrete characteristics of Health Insurance Company Dovera. Main part of my thesis is focused on marketing strategy of Health Insurance Company Dovera, its products and services, their distribution channels and their presentation on the market. As final result I prepare comparison of theoretical knowledge with current marketing communication inside Health Insurance Company Dovera.
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Strategy for contemporary classical music ensemble
Zaňátová, Hana ; Riedlbauch, Václav (advisor) ; Tyslová, Irena (referee)
The thesis deals with the issue of sustainability of a non-governmental non-profit organization active in the field of culture, taking into account both theoretical and practical perspective. Using the example of Prague Modern ensemble, the thesis demonstrates development of an adequate strategy with use of marketing tools to create brand awareness for the ensemble in a competitive environment. Formulation of a concrete strategy is preceded by definition of a theoretical framework that includes planning, marketing mix with emphasis put on marketing communication, corporate identity and financing with respect to the specifics of non-profit sector. Finally, the thesis provides an analysis of internal and external environment in which the ensemble operates. Based on theoretical framework and summary from the analytical part, the thesis then suggests adequate strategy for building corporate identity, marketing communication, fundraising and finally organization of the ensemble.
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