Original title: Marketingová komunikace sítě obchodů s oděvy GATE
Translated title: Communicatin Mix of Network of Clothes Shops GATE
Authors: Sliačan, Marek ; Sarová, Zuzana (referee) ; Mráček, Pavel (advisor)
Document type: Bachelor's theses
Year: 2015
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Bakalarska praca sa zameriava na marketingovu komunikaciu spolocnosti Gate s.r.o, ktora podnika v oblasti odevov a modnych doplnkov. Praca sa sklada z troch casti, prva je tvorena teoriou marketingu a je vychodiskom teoretickych poznatkov o marketingovej komunikacii a marketingovom mixe spolocnosti. V druhej casti je rozbor spolocnosti a opisany sucasny stav marketingovej komunikacie. Posledna cast obsahuje navrh na vylepsenia, ktore by mali naplnit stanoveny ciel. This thesis focuses on the marketing communication of Gate s.r.o. company. This company is active in the fashion and clothing industry. Thesis is composed of three parts. The first part is made of marketing theory and makes basic theory knowledge about marketing mix and marketing communication. The company and current state of its marketing communication is described in the second part. The third part contains suggestions for improvements.
Keywords: facebook; Marketing; marketing communication; marketing mix; promotion; web site; facebook; Marketing; marketingova komunikacia; marketingovy mix; propagacia; web stranka

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/39724

Permalink: http://www.nusl.cz/ntk/nusl-249011


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses