Original title: Plán marketingovej komunikácie pre prémiové vlakové zájazdy
Translated title: Marketing Communication Plan for a Premium Train Trips
Authors: Gálik, Tomáš ; Lukáčová, Zuzana (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2016
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]

Keywords: Marketing; marketingová komunikácia; marketingový plán; prémiové vlakové zájazdy; Marketing; marketing communication; marketing plan; premium train trips

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/62292

Permalink: http://www.nusl.cz/ntk/nusl-255787


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-09-20, last modified 2022-09-04


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