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Analysis of possibilities of setting up a business in tourism in Ecuador
Srbová, Ivana ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The diploma thesis deals with analysis of business environment in field of tourism in Ecuador. Ecuador is thanks to natural, cultural and historical preconditions for tourism development becoming favourite destination for exotic holidays especially among tourists coming from Northern America and Western Europe. The analysis of business environment is followed by a business plan, which could be successfully implemented in current tourism market conditions in Ecuador. The theoretical part of the thesis focuses on theoretical background of doing business in tourism, on methods of evaluation of business environment and also on necessary contents of business plan. The practical part of thesis consist of evaluation of business environment in Ecuador based on PEST analysis and the business plan of setting up a company, which will own and operate a hotel chain in important touristic destinations in Ecuador. The business plan includes identification of key persons, characteristics of hotel buildings, analysis of the market, competition, marketing strategy, financial plan and project time schedule. In the conclusion of the thesis is the business project evaluated with SWOT analysis, together with taking in consideration risks that could jeopardize the project. This creates a base for decision, if the business plan could be implemented in future.
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Marketingový mix vybrané firmy
Čapek, Michal ; Bursíková, Marcela (advisor) ; Lenk, Jiří (referee)
Tématické zaměření práce je marketing malých a středních firem. Práce se zabývá konkrétní malou firmou, která se aktuálně potýká s odlivem zákazníků a poklesem tržeb. Autor analyzuje marketingový mix firmy a v něm hledá možné příčiny nepříznivého stavu. Použití nástrojů MM hodnotí a navrhuje možné změny, které by firmě pomohly oživit zájem zákazníků.
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Comparison of the Marketing Communication Mix of profitable and non-profit Sport Organizations
Hanzlová, Eliška ; Král, Pavel (advisor) ; Hajdíková, Taťána (referee)
This thesis is aimed at analyzing the marketing communication mix of the chosen profit and non-profit sports organizations. Based on a thorough analysis and proposing appropriate improvements or recommendations. Partial aim is finding funding sources and uses of funds for the marketing communication mix. Thesis is focused on theoretical knowledge of sports, economy of sports, marketing, marketing communication mix and findings in the field of characteristics profit and non-profit sports organizations. The practical part is focused on analyse of chosen profit and non-profit sports organizations in the Karlovy Vary region. It is a climbing and mountaineering organization or association, offering, brokering and ensuring climbing on indoor and outdoor walls, rock climbing, or other similar outdoor activities. On the basis of a personal interview the current marketing communication mix of organizations was analyzed, including funding sources and proposed improvement measures.
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The Application of Marketing in a Veterinary Clinic
Bartůňková, Vendula ; Procházková, Markéta (advisor) ; Řezáč, Jiří (referee)
This Bachelor Thesis consists of two main parts. The first part, theoretical, describes basic marketing terms such as marketing, marketing mix, SWOT Analysis and also provides theoretical description of the process of mystery shopping. The second part, practical, analyzes marketing activities of veterinary clinic Zelená liška. At first, the veterinary clinic is introduced together with its short history description. After that, the competitive landscape is analyzed through the method of mystery shopping and the current marketing activities are assessed with the help of questionnaire. Based on the results of those two research methods, recommendations for veterinary clinic Zelená liška were proposed.
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Marketing Situational Analysis of a chosen Company
Kočárníková, Dominika ; Svoboda, Petr (advisor) ; Ezrová, Hana (referee)
This Bachelor thesis focus on the present condition analysis of the selected company, which is involved in a food processing. Fundamental terms such as Marketing mix and an Analysis of the marketing environment are specifically defined in the Theoretical part of this theis. The practical part deals with trading company Vodňanská drůbež, a.s. It describes marketing mix of this company, with the PEST analysis of macro, micro and internal environment. There are the proposed recommendations based on SWOT analysis in the final part of the thesis.
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Marketing mix in chosen company
VRÁNA, Jan
The aim of this diploma thesis is to analyze contemporary marketing mix, evaluation within fulfillment of business objectives and suggestions for rise in sale of analyzed company products. The diploma thesis is worked in conditions of a large sized company Linet, Ltd. In the first part, there is detailed elaboration of fundamental parts in marketing mix, so called 4P {--} Product, Price, Place, Promotion. In the second practical part, there are mentioned forecasts of hospital equipment market trends, there is a description of above mentioned company, there is analyzed present structure of marketing mix and there is a conclusion with suggestions for rise in sale according to forecasts of hospital equipment market trends.
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Návrh webového portálu pro rozvoj dark tourismu v JMK
Vágnerová, Yvonne
Concept of the web portal for development of the dark tourism in JMK. Bachelor thesis. Brno: MENDELU in Brno, 2016. This bachelor thesis is focusing on creating a concept of the web portal for development of the so called dark tourism in JMK. It researches current state of the dark tourism market and proposes suitable marketing mix for consequent propagation of the aforementioned web portal. Last part of thesis describes the actual concept and design of the microsite.
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Analysis of marketing activities of the company Allianz pojistovna, a.s.
Šrámková, Martina ; Horová, Olga (advisor) ; Utěšilová, Pavla (referee)
Allianz pojistovna, a.s. has held the third-largest share in the Czech insurance market for a long time. The aim of this master´s thesis is to do an analysis of marketing and communication mix and based on this analysis make proposals and recommendations which would strengthen company´s position in the future. The first thing, which is characterized in the theoretical part, is marketing research. The emphasis is on direct questioning technique. Furthermore in this part, the individual elements of marketing and communication mix are described. The beginning of the practical part is dedicated to information about Allianz pojistovna, a s. and to the results of a carried out secondary research about development of the Czech insurance market. The following analysis of marketing and communication mix is supported by results of a questionnaire survey. Based on these findings I carried out my own evaluation completed by a SWOT analysis and proposed particular suggestions and recommendations.
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National-Cultural Comparison of Generations X and Y in the Czech Republic and Impact on Marketing Mix
Hebersteinová, Ilona ; Čejka, Pavel (advisor) ; Matoušek, David (referee)
The aim of this work is to provide a theoretical overview of research studies on cultural differences and their critical evaluation. The quantitative research on national and cultural comparison of generations X and Y in the Czech Republic will be implemented on the basis of a reduced questionnaire used in the research of European Values Survey in 2008. The data analysis will focus both on the current research and creating a time series of selected variables, using the results of previous research within European Values Survey. The starting point for comparing the behaviour of Generation X and Generation Y will be the national-cultural model of World Values Survey, and the results will be applied to marketing mix. The conclusion provides an overview and evaluation of the particular generations in terms of cultural performance as well as of marketing.
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Marketing of company Mobil Gas Centrum, Ltd
Studený, Vojtěch ; Syrovátka, Oldřich (advisor) ; Votava, Libor (referee)
The thesis investigated the company MOBIL GAS CENTRUM, spol. s. r. o., providing installation, servicing and sale of LPG, CNG in cars and trucks. The aim of which is to help the company to better understand its market position, specify its customers and target audience, competitors and possibly suggest a better way to communicate with customers. The work also describes the marketing mix, marketing objectives and strategies of the company studied, examined the competition using Porter's model of five forces of competitive and marketing research using questionnaires. The conclusion summarizes all the information and formulated recommendations.
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