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Proposal of Communication Plan for Podlahářství Borovička
Laichman, Václav ; Šmakalová, Petra (referee) ; Milichovský, František (advisor)
This bachelor´s thesis occupied with analysis of communication plan for company Podlahářství Borovička, and then proposes on its improvement. First part includes theoretical definitions, which are contain in analysis and proposal part. Second part is focused on Podlahářství Borovička and on present-day communication plan. Further is created proposal of improvement communication plan. In the end of work are summarized the findings.
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Proposal of Communication Plan
Kahounová, Barbora ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The main goal of this thesis is to draw up a communication plan of the Pavilion Anthropos. The main questions and methods are specified in the introduction of the thesis. The theoretical part includes necessary definitions and deals with communication tools. The practical part introduces the Pavilion Anthropos and plan of exhibitions for 2010. The concrete activities of the communication plan are then set thanks to acquired information. Further work includes the drafting of a new graphic design web site. The conclusion resumes some of the findings.
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Project Management Methodology Application on Company´s Project
Salaj, Tomáš ; Vyhňák, Miroslav (referee) ; Smolíková, Lenka (advisor)
Diploma thesis focuses on the development of parking building with commercial premises Rychtářka in Plzeň, which is realized in the form of public and private sector partnership. The thesis deals with effective application of project management methods in light of the general contractor Hermosa Parking Plzeň a.s. Information and knowledge gained in the theoretical part of the thesis are then used in the practical part for the design of project management methodics on development project Rychtářka. The outcome of practical part of the thesis is project management methodic, which should help to secure the optimal solution for complex structured process that leads to the realization of parking building Rychtářka and the compliance with all the specific characteristics of development projects.
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Communication Plan of a Primary School
Dostálová, Renata ; Nováková, Vlasta (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with communication plan processing of selected primary school. Part of the plan is analysis of the present situation including evaluation of weaknesses and strengths of the organization, opportunities and threats. On the basis of this analysis is determined target group and projected communication plan, its timing and budget.
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Design of online communication plan for a selected mobile application
Woś, Filip ; Horová, Olga (advisor) ; Motlová, Veronika (referee)
The aim of the bachelor thesis called "Design of online communication plan for a selected mobile application" is to design a plan of online communication, which helps to put a mobile application QuickJOBS on the market. The theoretical part of the thesis collects and specifies chosen terms from the field of digital marketing, social media, marketing communication and online communication mix. A method of comparing information from available literary and online sources, which are related to the selected topic of the bachelor thesis, is used in the theoretical part. The practical part of the thesis is focused on designing the plan of online communication, which is preceded by the introduction of the mobile application and a situation analysis. The result of the thesis will be used in practice.
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Komukační plan města Kroměříž
Skopalová, Adéla
Skopalová, A. The communication plan of Kromeriz. Bachelor thesis. Brno: Mendel University, 2014. The bachelor thesis is aimed at the development of communication plan of Kromeriz, with focus on tourism. The aim of this work is to evaluate current marketing and communication of city. The achieved results were used in marketing analysis of the current state of tourism in destination of Kromeriz. The result work is to propose a communication mix is applied to the chosen market segment.
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Marketing planning of regional gallery for fine arts
Bělotová, Jana ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The master thesis, "Marketing planning of regional gallery for fine arts," consists of two major segments; theoretical and practical. The first includes theoretical bases concerning marketing plans and most importantly, Arts marketing. The regional gallery of fine arts in Zlin can be given a practical definition with special focus on; characteristics, buildings, visitors, competi-tion, current marketing activities etc. The main attribute of this thesis and the initial goal con-sists of proposed communication solutions linked to the plan of exhibitions for the year 2012. Recommended communication regards the nature of exhibitions and using the suitable com-munication channel that finds the target group. The original proposal concerning the lower financial inputs while using targeted communication was proved. The effectiveness of rec-ommended solutions expressed by a higher number of visitors could be proved only after full application of proposed solutions.
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Communication strategy of Castle Berchtold.
Blahová, Eliška ; Postler, Milan (advisor) ; Štrajtová, Bohdana (referee)
Thesis topic: "Communication strategies of the Castle Berchtold" mainly deals with the analyses of current situation and proposals for improvements in the future. Thesis in the theoretical part deals with reasoning about the meaning and history of marketing and communications strategy in today's trade. Extensive part of the theory handle in detail with the analysis of the communication plan and strategy. The practical part presents the thesis the castle Berchtold itself-- geographic location, history, present and vision for the future. Assess the current state and their activities. The greatest emphasis is placed of course, on the last part the communication plan for 2011. In this field I use knowledge that I gained during studying at the University of Economics in recent years, but especially during the last semester, when I attended a minor specialisation Commercial communication. This section can also serve as a basis for the actual communication with clients from different types of services. The conclusion of the thesis examines whether the aim, as set out in the introduction, was satisfied or not.
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Communication strategy of Palace Flora
Caletková, Miroslava ; Postler, Milan (advisor) ; Pospíšil, Lukáš (referee)
This work is devided into to main parts. A theoretic one and a practical one. In the first one we can find concepts like: Marketing, Marketing mix, Communication strategy, Communication mix and others. And in the second one threre is analyze of current communication strategy and a proposal of the communication plan of Palace Flora for the year 2008. I was cooperating on this work with the director of marketing department of Palace Flora, Sarka Buskova.
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