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Spin Doctoring
Vozková, Markéta ; Švantner, Martin (advisor) ; Fišerová, Michaela (referee)
1 ABSTRACT The aim of this text is to provide an analysis of the phenomenon of spin doctoring in the Euro-Atlantic area. Spin doctors are educated people in the fields of semiotics, cultural studies, public relations, political communication and especially familiar with the infrastructure and the functioning of the media industry. Critical reflection of manipulative communication techniques puts spin phenomenon in historical perspective and traces its practical use in today's social communication in Western society. Using the concept of semiology and explore possibilities of interpersonal communication techniques and characteristics of the spin doctor. We present a compilation of persuasive techniques. We follow the sign systems, specific channels and media that are used by spin doctors. We evaluate how the different channels vary in relation to the effective application of spin. We focus on the significance of the rise of new media in social communication and mediation and explore the impact of proliferation of Access to the Net to individuals' participation in the democratic process. We ask for reconfiguration mode of participation in democracy, media influence and manipulation of public opinion. The study is supplemented by examples and case studies. Key words: spin, spin doctoring, spin doctor,...
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Národní listy and the influence of its political campaign on political communication in the late 19th century
Tejnická, Zuzana ; Sekera, Martin (advisor) ; Mocná, Dagmar (referee)
The thesis "Národní listy and the influence of its political campaign on political communication in the late 19th century" deals with the influence of the Národní listy daily journal and its political campaign on the political communication of mladočeská political party in the turn of eighties and nineties of the 19th century. In this period the political competition of mladočeská political party with staročeská political party culminated. The most important moments of this time were represented by the Czech assembly election in 1889 and the empire parliament election in 1891. The aim of this thesis is description of this political campaign and of editorial activities and business situation of the Národní listy daily journal in that period which is characterized by strong struggle of those two political parties, crowned by the election success of mladočeská political party in 1891. Moreover, the thesis studies the growth of the negative political campaign of the Národní listy daily journal, its contribution to the change of political elites or what was the political rhetoric of the Národní listy daily journal.
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Spin Doctoring - analysis of persuasive techniques of manipulation with public opinion
Vozková, Markéta ; Švantner, Martin (advisor) ; Kladný, Tomáš (referee)
The aim of this paper is to present a critical reflexive analysis of spin doctoring in the Euro-Atlantic area. We aim to determine whether a spin doctor use the knowledge of semiotics, media studies, public relations, political communication and rhetoric for the practice of crisis communications. This text puts this kind of manipulative communication into historical perspective and monitors its application in social communication of contemporary Western society. With the support of current thinking on this persuasive communication, we would like to explore various methods and techniques of spin doctoring. We try to identify and analyse various sign systems, specific channels and media that are used in the practice of spin doctoring. We attempt a comparison of these communication channels in relation to the effectiveness of the persuasion. We focus on the era of new media (last 20 years) and the consequences of these developmental processes, and effects on the agenda of media (problem of agenda setting). The subject of our interest is also the influence of increasing number of people who have access to World Wide Web. We study individuals' participation in the democratic process. We believe that the advent of new media caused a reconfiguration of participation in democracy, but we think, that new...
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The Aetheticisation of Czech Political Communication after 1993
Hájek, Roman ; Křeček, Jan (advisor) ; Reifová, Irena (referee)
Aestheticization belongs to a group of interrelated concepts which try to describe and explain current changes in political communication. The theoretical part of this thesis incorporates the notion of "aestheticization" into the context of considerations of political communication, and then - based on an analysis of its conceptualizations in aesthetic theories, critical social theories and political philosophy - it proposes its determination useful for media studies. The aim of the empirical part of this thesis is to examine the hypothesis about aesthetization of political communication in case of media content. We base this on Wolfgang Welsch's distinction between surface and deep-structure aestheticization. Using quantitative content analysis we examine changes in media coverage of five Czech general elections (i. e. the elections to the Chamber of Deputies of the Parliament of the Czech Republic between 1996 and 2010) in two Czech dailies Právo and Mladá fronta Dnes. While we have not proved the surface aestheticization, some inclinations towards deep-structure aestheticization have been noticed. Nevertheless, these results raise doubts about appropriateness of the content analysis as a methodological tool for researching aestheticization. As an outcome of this discussion we make some...
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Mediatization of the Politic Sphere
Hannich, Jiří ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee)
This Diploma Thesis "Mediatization of Political Sphere" deals with the systematic influence of mass media and their logic on the functioning of the political system, process development and implementation of policy instruments and methods of political communication. First of all the theoretical part is focused on the description of the institutional importance of media in the social environment, more properly introduces images of the effects of media communications in the society, characteristics of the participation of media organizations in the economic relations so that the concept of mediatization in the frame of media studies could be defined and to specify its aspects in connection with a set of knowledge of media logic. The thesis does not omit the introduction of basic logic elements of political sphere, it also deals with its implicit settings, as well as modifications of the political structures in response to transfer a large part of the policy enforcement into the symbolic space of the media. The theoretical interpretation is followed by the research which is focused on the selected elements of mediatization in the Czech context. In the first stage the quantitative research method of content analysis is used to find out which topics and which representatives are observed by the Czech...
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The Building of Political Image - Karel Schwarzenberg
Hlaváčková, Anna ; Dolanský, Pavel (advisor) ; Hejlová, Denisa (referee)
Thesis "The building of political image - Karel Schwarzenberg" deals with the issue of creating a political image using a specific example of a Czech politician. Karel Schwarzenberg is currently one of the most popular politicians and his party TOP 09 achieved excellent results in the elections to the Chamber of Deputies, Senate and local councils. The thesis deals with the process of building of his political position and uses his example to show how to create and edit the political image in the eyes of public. The aim of this paper is to describe the evolving of political image, what tools can be used to its improvement and explores the factors that influence the popularity of politicians. The theoretical part presents the various aspects of political image creation using different aspects such as an aspect of political marketing, political psychology and the role of media in image building. The study also describes the life of Karel Schwarzenberg and the influence of his life experiences on his political activities in the Czech Republic. The example of several selected campaigns describes the process of building his political image. Analysis of the election campaigns deals with the elections to the Senate in 2004, originally scheduled elections to the Chamber of Deputies in 2009 and elections to the...
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Comparing of media image of Topolánek,Fischer and Nečas government in periodical Týden
Jelínková, Milena ; Jirák, Jan (advisor) ; Vochocová, Lenka (referee)
The thesis deals with a compare of media image of Topolanek, Fischer and Necas government in periodical Tyden. I took two aims - first, to find out if any opinion inclination or political orientation is expressed in articles about Czech governments published in the periodical Tyden, second, to compare media image of all three governments among themselves and to trace potential differences. The theoretical section focuses on objectivity and bias, construction and representation. Substantial part of the theory is comprised of specific political communication and mediatisation together with trends in this field recognized in last decades. The empirical section is composed by quantitative analysis that compares representative articles and it is added by an content analysis of front pages of the periodical Tyden. Regardless of a fact, that the Jan Fischer government was very popular in public, the media picture of this particular government is rather negative comparing others. On the contrary there were found specific features showing that the Mirek Topolanek government was pictured more substantially. In generally the periodical Tyden uses negativity and stereotypes in articles about governments but in no case this is a predominant procedure of media products construct. The media picture of last three...
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Koubek, Filip ; Lábová, Alena (advisor) ; Vojtěchovská, Martina (referee)
This thesis deals with photographs in the printed media among the elections to the lower chamber of the Czech Parliament during 2Q 2006 and 2Q 2010. The main focus is picture of the politicians and the political parties. In the theoretical part of the thesis we sum up the main aspects of the media ahead of the elections and the publishing of photographs. We observe news factors, agenda setting, framing, spiral of silence, technical aspects of photography or manipulation possibilities. The practical part brings the analysis of the photographs in the home news pages of the in the four most-read broadsheet daily newspapers and another daily newspaper that is published by a political party. The analysis sample comprises all issues of the dailies in the period of five weeks ahead of the elections in the years 2006 and 2010. The data were analyzed by means of the quantitative content analysis. For this analysis we used up to 20 parameters. The quantified data were then analyzed by the SPSS and PASW statistical software. Multilevel analysis was also applied. This analysis gave us a lot of conclusions that helped to answer the following main issues: How much space the printed media devoted to the elections, what was the proportion of each political party, to whom was given importance, what is the difference among...
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Comparison of Selected Topics of Political Commnication of political parties in the Czech Republic:
Rozmajzl, Lukáš ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
Comparison of Selected Topics of Political Communication of political parties in the Czech Republic: Professionalization, Personalization, Negativeness ROZMAJZL, Lukáš. Srovnání vybraných jevů politické komunikace u politických stran v ČR: profesionalizace, personalizace a negativita. Praha: Univerzita Karlova v Praze, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky, 2011. 140 s. Vedoucí diplomové práce PhDr. Jan Křeček, Ph.D. This Diploma Thesis deals with three selected topics of political communication (Professionalization, Personalization, Negativeness) which are related to the transform of modern to postmodern political campaigns. Each of the topic is described on the theoretical base, then the historical development of using this technic by political parties is mentioned, and finally relevant criticism of this concept (related to the problems of the definition of the concept, or to the normative reflections on democratic political systém) is noticed. Comparative analysis of political communication made by Czech political parties in 2010 elections is made to identify the level of using each of three concepts mentioned above. The result is explicit that political parties in the Czech Republic differ one to another in using different technics of political communication towards...
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Criteria for selection of reports from the European Parliament in the Czech dailies
Šponerová, Klára ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Master Thesis "Criteria for selection of news from the European Parliament into the Czech media" deals with the factors that affect the classification of reports about events in the European Parliament in the Czech print and online journals as well as defining characteristics that are typical for these reports. In the theoretical part presents political and media communication and logic and goes to the main concepts of news production, such as agenda setting, framing and priming. This Thesis is also about media and intermedia agenda and presents the information already known concerning the relationship between the European Union and the media. Research is a part of practical section. It's aim is to map by content analysis the characteristics typical for reporting about the European Parliament as a specific institution of the European Union. Further aim is the verification of assumptions based on previously conducted research abroad focusing on the theme of the EU. Trying to better determine what characters show mass media content which is to the Czech public the main source of information about European structures by large extends. The Thesis also tries to answer the question often discussed the lack of presentation of the European agenda in news media agendas, the communities of the European Union...
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