|
| |
|
|
Verbal padding in spoken language on the Czech media scene exemplified by reporters of the Czech television and the Czech radio
Švejkovský, Jakub ; Šoltys, Otakar (advisor) ; Němcová Tejkalová, Alice (referee)
Speaking is an immensely complex area of human communication. Speakers whose speech is fluent, without hesitation, pauses and any other shortcomings, have been and are still admired most of all speakers. Most people are encouraged by the effects of fillers and performance additions. However, the two means that fill the language to be more coherent are, of course, considered to be significant language flaws. Still, the oral speech is inherent to us. The author of the bachelor thesis used it to prove that the fillers and performance additions are not spoken only by ordinary people, but also by those for who the language is living. Since neither oral speech by professional speakers is completely coherent in any circumstances, even the best speakers are occasionally forced to use paradoxically language flaws for smoother speech. In order to confirm this theory, the author chose a media scene environment where he analyzed the speeches of Czech TV and Czech Radio editors.
|
|
|
The transformation of czech political satire in TV broadcasting after year 1989
Píšová, Nikola ; Jirák, Jan (advisor) ; Štoll, Martin (referee)
The aim of the Master thesis "The Transformation of Czech political satire in TV broadcasting after year 1989" is to capture and describe changes of political satire in television shows over last 25 years on sample of six selected shows: Česká soda, Gumáci, S politiky netančím, Politické harašení, Stalo se and 168 hodin. Theoretical part of this work is trying to explain idea of satire itself and to introduce of the topic into more general historical context. Practical part is then, using semiotic analysis, aiming at what expression/aesthetic and thematically variables create satiric constructions in the level of visual picture, press and graphics, language level and music component. Last chapter is dedicated to offer political satire in TV broadcasting after 2010. This work is then connecting results of the analysis and findings from the theoretical part in the conclusion.
|
|
|
Czech political satire on TV and it's comparation with foreign countries
Jelínková, Karolína ; Bednařík, Petr (advisor) ; Jirák, Jan (referee)
This thesis deals with the TV political satire. It characterizes the selected audio-visual session of the genre of the Czech and American productions. Programs from the Czech environment were Česká soda, S politiky netančím and Politické harašení aneb S politiky stále netančíme, 168 hodin and Kancelář Blaník. The American programs were The Daily Show, The Colbert Report and The Onion News Network. All these TV programs were initially characterized from formal and content points of view. Then, these American and Czech programs were compared from a formal point of view, for example, it refers to the use of music, language and visual comedy, parody, comedy hoax , etc. Powered by TCPDF (www.tcpdf.org)
|
|
|
Comparison of Marketing Communication of TV shows Czechoslovakia's Got Talent and Talentmania
Šnýdr, Martin ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
This thesis, called 'A Comparison of the Marketing Communication for the Česko Slovensko má talent and Talentmania TV Shows', pursues the objective of describing, in the theoretical section, the changes that influence the current situation on local and foreign media markets, formulating the key features of media companies', in particular television broadcasters', marketing communication and describing the tools used for this communication. The practical section of this bachelor's thesis analyzes the content of and compares the marketing campaigns for two specific TV shows, Česko Slovensko má talent and Talentmania, aired by the commercial television stations Prima and Nova in the fall of 2010. Marketing communications for each of these shows are compared on the basis of publicly available media outputs (reports in periodicals across the range of media, interviews with representatives of the managements, analyses of ratings, and advertising), the broadcasters' official materials (official promotional materials, press releases, statements, TV trailers, promotional photographs), interviews with representatives of the TV stations, and in- house materials provided by the marketing departments of the TV stations. The conclusion of the thesis summarizes the key findings about marketing communication in...
|
|
|
American late-night talk show
Halamásek, Šimon ; Kruml, Milan (advisor) ; Dorčáková, Jana (referee)
This thesis focuses on the history of talk show in USA with emphasis on its specific form, which is late-night talk show. The first chapter focuses on the creation of new television networks and the overall state of american broadcasting during the first era of the television talk show format. The thesis briefly describes radio broadcasting which served not only as an important source of inspiration for television but also as a starting platform for most talk show hosts. Next chapter theoretically approaches talk show as a format and establishes some of the important aspects that a talk show should fulfill. This chapter is followed by a historical insight into how talk show has evolved from the early fifties until the dawn of a new millennium. It is separated into several time periods, each of which are characterized by particular television personalities, as well as examples of important talk shows that had a greater impact on the talk show as a format. The last chapter focuses on analyzing several late-night talk shows that are still on air. These talk shows are - Late Show with David Letterman, The Tonight Show with Jay Leno, The Late Late Show with Craig Ferguson, Late Night with Jimmy Fallon and Chelsea Lately. Each talk show host is briefly introduced, followed up by a detailed description of...
|
|
| |
|
|
The cult of youth and the old age denial on the media image of celebrities: content analysis of the Top Star Magazine TV show.
Šafin, Pavel ; Jirák, Jan (advisor) ; Reifová, Irena (referee)
The thesis "The cult of youth and the old age denial on the media image of celebrities: Content analysis of the Top Star Magazine TV show" explores the ways in which the values of the cult of youth exhibit and reproduce on the media image of celebrities. The analyzed material is a TV show about celebrities called Top Star Magazín which is broadcasted by Czech TV channel Prima Family. The research is based on the content analysis of the TV show and consists of two methodologically different surveys: a simple quantitative content analysis of episodes aired in 2012 and a qualitative content analysis of two randomly selected episodes. The research part of the thesis is supported by the theoretical and methodological parts. The methodological part describes the research techniques: choice of research method, setting of research questions and defining the sample. The theoretical part introduces all the essential theories, especially the media construction of reality, and also attends to the issues of age categories and social perception of people in different periods of life. The conclusion is that the media image of celebrities in the Top Star Magazine TV show is unified and significantly affected by the values of the cult of youth. One of the main symptoms is denial and repression of any signs of the...
|
|
|
Přežiješ mládí? - Analysis of TV programme for youth
Voslář, Václav ; Jirků, Jan (advisor) ; Kocourková, Lucie (referee)
The topic of this bachelor's thesis is an analysis of a TV show 'Přežiješ mládí?'. The main tool to achieve this goal is semiotic analysis, as a method suitable for analysing any audiovisual content. The show is educational and is primarily aimed at young people between approximately 18 and 24 years of age. Aside from semiotic analysis the thesis provides a brief summary of various facts about the effects of media on society, its influence on young people, focusing on the influence of television, and educational potential of media, specifically considering young generation. The TV show 'Přežiješ mládí?' is dealing with road traffic accidents and with common failures of young people in traffic. One part of the thesis therefore also examines the attitude of the young to road traffic safety and the possibilities of improving this attitude. After this theoretical part, a methodological framework follows, that introduces characteristics of semiotic analysis and point out its specific aspects and features used for the analysis in this case. The third part of the thesis is the analysis itself.
|
|
|
Extent and use of advertisment on TV
Rozumová, Markéta ; Köppl, Daniel (advisor) ; Gerbery, Juraj (referee)
The bachelor's thesis "Extent and use of advertisement on TV (permission of product placement from June 1st , 2010)" focuses on the change in Czech television production, caused by adoption of amendment to the law, which allows the use of product placement as a way of commercial communication and ranks it among the commercial TV products. The thesis briefly describes the evolution of product placement from the historical beginnings, through the success in motion pictures to the permission in TV broadcasting. It also describes the Czech Broadcasting Act and the interpretation of this law by the Czech Radio and Television Broadcasting Council (RRTV), focuses in more detail on the situation in the Czech TV stations, on the manners of use of the product placement and possible benefits it may have comparing to classical TV commercial spots. The study compares public Czech TV to private TV Nova, shows the examples in TV programs, in which the products were placed. This thesis also presents the opinions of media experts, advertisers, ratings and interventions by RRTV and audience's opinions. The aim of the thesis was to find out and evaluate, whether the PP entered the TV programs successfully, if the expectations of advertisers and broadcasters were fulfilled and how it affects the viewers.
|
guest ::
