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Political Marketing in Central Europe
Šanda, Jakub ; Štědroň, Bohumír (advisor) ; Prochazka, Jan (referee)
Diploma thesis Political Marketing in Central Europe analyzes the historical background, culture specifics, economical, geographical and socio-demographical factors which are influencing voters' decisions in individual countries, mentions the communication of political parties and analyzes the results of parliamentary elections in the Czech Republic, Slovak Republic, Hungary, and presidential elections in Austria and Poland, which took place in 2010. Based on the findings the author tries to predict the probable further development of political parties in the political scenes in the country and identifies key factors of voters' decisions in each country.
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The Analysis of the Communication Campaign by Nová Generace for the Municipal Elections in Znojmo, 2010
Doležalová, Petra ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The main task of the bachelor thesis "The Analysis of the Communication Campaign by Nová Generace for the Municipal Elections in Znojmo, 2010" is to focus on the marketing communication of the party Nová Generace which was used during the pre-election period. The theoretical part is dedicated to the political marketing in general, where the history of political marketing, the strategy -- making and the implementation of communication instruments in this branch are described. The practical part consists of the introduction of the Nová Generace, its members and it also summarizes the campaign. At the end of the thesis there is a chapter that characterizes the author`s opinions and suggestions for the future.
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Political marketing 2010
Hanulay, Juraj ; Štědroň, Bohumír (advisor) ; Boučková, Jana (referee)
Thesis: "Political marketing used in NC elections 2010" deals with the proximity of political marketing from two perspectives and the theoretical and practical. The theoretical part is clarified the concept of political marketing and its role in electoral campaigns, in brief are approximated social networks which are commonplace in political marketing. The practical part of which approximates the pre-election situation in Slovakia, the application of political marketing in the parliamentary elections in 2010 in the Slovak Republic, the election results for the subsequent assessment of the effectiveness of parties in the use of marketing resources.
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Political marketing - Image of political parties in the Czech republic
Jeřábková, Veronika ; Boučková, Jana (advisor) ; Štědroň, Bohumír (referee)
The topic of this thesis is political marketing with a focus on marketing communication of Czech political parties. Its title is "Image of political parties in the Czech republic" and describes use of political marketing and its methods or instruments in Czech political environment. At first the thesis describes methods of political marketing especially marketing communication and how five chosen Czech political parties (ODS, ČSSD, KSČM, TOP 09, VV) use them. What is useful, where are mistakes etc. The thesis is focused on image of chosen parties. The aim is to find out, if the identity (planned image) of political parties corresponds with perceived image by young people (18-30 years, university educated). Due to this aim a focus group and a quantitative research were conducted. Their results were compared with planned image detected in interviews with marketing managers of particular parties (except VV). Moreover the thesis contains recommendations for parties for improving their communication to achieve their planned image.
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Political marketing: case study of election into the council of the Susice town
Pavlíčková, Hana ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee)
I have chosen a political marketing as a matter of subject of my bachelor's study, which I'm applying on election campaign CSSD in election to council in Susice. I am describing it as a progress of political marketing and implementing of marketing technics into the political area in the first chapter. I'm focusing on marketing in process on which base is political marketing fully functional in marketing and making as possible on ground of analysis of political market to prepare a quality campaign in the next chapter. I'm specializing in marketing mix further and in particular one of its component-promotion, which is one of the most visible and concrete component. I'm implementing propagation in the practic part of the study on election into council of the Susice town which has taken place between 15th and 16th of October 2010. I'm targeting concretely CSSD after summarizing overall political situation in Susice and short analysis (concise evaluation) of election campaigns of others parties running for the election. On the ground of analysis propagations technique and of election program I have came to conclusion, why this party didn't succeed.
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Political marketing in the municipal elections 2010: The Case study Karvina
Křístková, Jana ; Dvořáková, Vladimíra (advisor) ; Vymětal, Petr (referee)
The thesis examines the influence of political marketing on the election results of municipal elections in Karvina in 2010. The first part focuses on the theory of political marketing. The next section defines municipal elections according to the law and presents the historic overview of the election results of local elections in Karviná since the foundation of Czech Republic, depending on the national political situation. The final chapter analyzes technics of political propagation and campaign themes.
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Political campaigns and viral marketing
Bělohradová, Radka ; Procházková, Markéta (advisor) ; Vinklárik, Milan (referee)
This Bachelor' Thesis follows up the connection of two developing directions of marketing -- viral and political. It defines the marketing mix for political market with all its specifics. The Thesis focus also on target groups that are defined by users of social networks, through which the viral marketing is most often spread. The practical part deals with the analysis of the clip directed by Petr Zelenka called "Premluv babu", which represents an illustrative example. The conclusion summarizes deductions supported by own research, which relates to the clip, and the posibility of influencing the elections to the Parliament of the Czech Republic in 2010.
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Parliamentary election campaign in 2002,2006 and 2010: analysis of election materials
Pistulková, Petra ; Dvořáková, Vladimíra (advisor) ; Němec, Jan (referee)
Diploma thesis focuses on parliamentary election campaign of Czech Social Democratic Party (ČSSD) in 2002, 2006 and 2010. The hypothesis is that ČSSD maintains relatively stable core of voters, manages to call on them through their political campaign and to keep their support. Yet ČSSD is unable to catch new voters, especially young people and university educated voters. The goal is to prove or disprove this hypothesis and to give a reason why it is so. This paper outlines the influence of political marketing and presents a critical analysis of political marketing. It examines trends in Czech parliamentary election campaigns of 2002, 2006 and 2010 and the shifts in voters preferences. The paper analyses election materials in order to determine the profile of ČSSD voters and to explain why ČSSD has this profile of voters.
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Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election.
Stručovská, Hana ; Štědroň, Bohumír (advisor) ; Šanda, Jakub (referee)
The Master Thesis Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election aims to reveal the political marketing of the most important Czech political parties foregoing the Chamber of Deputies election. The thesis is focused on marketing campaigns of parties and their most marked moments, which had an impact on the election results. The thesis is set in the concrete political situation. Firstly the political marketing is theoretically described, than the thesis targets particular parties and their campaigns. Content analysis, analysis of media instruments and the interview with election manager are used in the thesis. Primary and secondary information are processed in the thesis. The most important moments of campaigns are analyzed linking to marketing tools as well as consequences for election results.
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