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New Trends in on-line Marketing
Palkovič, Lukáš ; Stříteský, Václav (advisor) ; Rojkovičová, Veronika (referee)
This bachelor thesis deals with new trend of internet marketing, it focuses especially on viral marketing. The theoretical part charasterizes the process of viral campaigns, furthermore deals with the components and aspects of on-line environment. Another separated chapter presents social networks, their place in viral marketing and at last but not least the viral video making process. The practical part contains different analyses of specific viral campaigns. The next and equally the last part evaluates the used questionnaires. The aim of the thesis is to illustrate the mechanism of viral marketing, identify the main factors of success and analyze the specifics of Czech viral marketing. In the conclusion I introduce new trends of viral marketing.
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Possibilities of commercial use of social networks
Daněk, Václav ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
Main objective of this thesis is to analyze social networks as a means of advertising. Thesis takes down congruity of presentations of firms and companies but also individuals across the social networks. I devoted the greatest attention to networks Facebook, Twitter, YouTube and Myspace as the most popular and the most important in Czech Republic. Other social networks I am comparing with Facebook as the most widespread worldwide. Sub-chapters are focused to analyze specific social networks -- especially those which are most used in present time. Thesis also analyzes appropriateness of using advertisement on particular social networks and its efficiency. Then I tried to determine the best social network to speak to potential customers. The future is the last topic of my thesis. I attempted to outline the direction of social networks, not only in the marketing perspective. Other points which I attempted to outline are fall of present network or rise of new networks. The antithesis to the future is short exposition about history of the most popular networks and their origin.
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Internet Marketing Analysis of Citibank
Rytíř, Jan ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
The diploma thesis deals with Citibank internet marketing analysis. The main goals of the diploma thesis are to identify strenghts and weaknesses of Citibank internet presence and to recommend development changes. These will be achieved mainly by performing analysis of web sites accessibility and usability, PPC advertising, search engine optimalization and social media marketing. Secondary goal is to evaluate internet marketing usage across the czech banking market which will be based on results of performed analysis.
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A practical look at use of social networks for small and medium business
Mach, Michal ; Pavlíček, Antonín (advisor) ; Matuštík, Ondřej (referee)
Internet and Internet communication technologies have become an integral part of life for most of us. Commercial potential of these technologies has already been identified. The advent of new forms of communication and sharing content on the Internet, so-called Web 2.0, brought new trend to our lives. This new trend with great potential for further commercialization of the Internet, are social networks. This thesis deals mainly with issues of use of social networks for commercial communication. Social networks offers a wide range of opportunities for business development on the Internet in the future. Volume of use of social networks in the future depends not only on users of social networks, but also on skills and experience of corporate entities. The goal of the thesis is to provide a comprehensive view on this issue, analyze the current uses of each commercial channel on social networks and provide insight to possible future progress. The work is divided into three chapters. The first, theoretical part, defines online communication channels, social networks and analyse basic problems of commercial use of social networks. In the second part author provides an overview of the possibilities of use of social networks and their potential, their advantages and disadvantages. And also methods how to enter a field of social networking with a business. The third part is a case study of use of social networks for business development in a particular company. In this charter author applies knowledge from the theoretical part. Reader of the thesis should thus gain a complete understanding of the issues of commercial uses of social networks. In theoretical, and also in practical direction. The thesis could thus be a applicable guide for the use of all the opportunities that social networks provide these days. The benefit for the reader should be the ability to apply theoretical and practical procedures for developing their own business.
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The Commercial Utilization of Social Networks
Adlaf, Petr ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
The presented bachelor's thesis deals with advertisement. It answers the question of what advertisement is, why firms use advertisement and what its benefits are. It concentrates especially on Internet advertisement presented through social networks. These social networks have come to occupy a significant position on the Internet during the last five years and offer new possibilities in terms of creating advertising campaigns (Hypertargeting). The thesis presents the division and comparison of every single social network and afterwards concentrates on the possibilities of advertisement on Facebook. It has set the target of showing specific options for advertising a firm in this way. In the practical part of the thesis the author shows, based on the example of paintball advertisement for the sport portal Firmsport.cz, how to create specific advertisement and how to choose suitable clientele. Then the development of advertising campaigns and the calculation of ROI are explained, and the success of this advertising is evaluated. The author further creates paintball web pages for fans through Firmsport.cz, so that they can associate and be informed about upcoming events.
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The use of social networks in marketing small and medium enterprises
Neradová, Jaroslava ; Trčka, Adam (advisor) ; Molnár, Zdeněk (referee)
This work is concentrated on marketing in an environment of social networks and the Internet. It describes how the company had in creating marketing on social networks and what rules do SMO (social media optimization) should follow. In the theoretical part, learn about what is actually social networks are, when and under what conditions, and naturally there arose an overview of the most famous, which are further specified. Most focus on the social network Facebook, which is probably the most popular and widely used for marketing. The practical part includes the presentation of the company marketing practices, which I chose as a practical example of using this strategy. Then follows an analysis of their current situation and then outline the optimal solution for web pages and use social networks.
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Internet marketing through social networks and PPC
Koubek, Martin ; Molnár, Zdeněk (advisor) ; Trčka, Adam (referee)
This work presents tools of internet marketing, their potential to help in business and which one decide to choose. In the beginning theoretical part, my work describes actual internet marketing tools, types of internet add campaigns and social networks. Then it is followed by practical main part. In this part, I presents concrete solution how to make internet presentation in small business. I describe which PPC system is good choice and then how to make adds in these systems. Next is optimalization in PPC and I show results of this move. I describe options in Social networks and make a concrete business presentation through Facebook.
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Possibilities and specifications of usage of social networks in logistics
Vrba, Jaroslav ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The main purpose of this thesis is to examine current most important social networks usable in Czech Republic and evaluate usefulness for logistic companies. The aims of thesis are basics of internet marketing, separation of social networks and evaluation their commercial potential. Author attaches his research in form of questionnaire aimed on current usage social networks in logistic companies and compiles recommendations how use social network for commercial purpose.
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Options for efficient use of social networks for small and medium-sized enterprises
Král, Marek ; Molnár, Zdeněk (advisor) ; Vítek, Josef (referee)
This bachelor thesis concerns the problematic of social networks and their usage for marketing purposes. In theoretical part there are described tools of the most famous social site -- Facebook, that are usable for marketing purposes, as well as its advantages and disadvantages. In practical part there is analysed outdoor segment and suitable usage of social networks as Facebook. Furthermore analysis of electivity and current usefulness is done. In last practical part there are suggested and realized suitable Facebook tools, that company NorthFinder will use for marketing purposes as well as for feedback from users. Analysis of Facebook outputs is also done including the possible usage of these data for future development
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Privacy, individuality and reality: their losses in social networks
Ondroušek, Radek ; Rosický, Antonín (advisor) ; Pavlíček, Antonín (referee)
This thesis is focused on the current phenomenon, the social networks and their huge increase in the last years followed by the associated changes in their perception by the society and the development of the perception of privacy itself. The most important part of the work is dedicated to the pitfalls that the social networks and all communications bring through information technology. The thesis describes the currently most known networks that are used in the Czech Republic. A detailed investigation and analysis of the terms of use is focused on the probably nowadays most widespread and most used social network called Facebook. The following chapter shows a huge displacement in the basic settings and in the user's perception of privacy. This part also brings the recommended ways to setup. The last section presents the causes connected with the theme of this thesis and they are commented by author's point of view. The thesis ends by the summarizing of recommended measures and the overall conclusion of the theme.
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