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Blesk brand marketing strategy
Hladíková, Klára ; Halík, Jaroslav (advisor) ; Složilová, Michaela (referee)
The thesis deals with marketing strategy of Blesk daily in economically difficult year 2009. Presents main marketing activities, market of the daily newspaper and the competitors in this area. The main goal is to analyze marketing strategy of Blesk brand and to determine the main targets of the marketing activities.It contains an evaluation of these activities in terms of effectiveness and recommendations for improving the marketing work in the company using SWOT analysis and proposed changes in marketing activities for the following year.
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Education of Religion at the Conservatory of Jan Deyl
Podéšťová, Martina ; Eliáš, Vojtěch (advisor) ; Kuźniar, Mariusz (referee)
Education of Religion at the Conservatory of Jan Deyl English annotation The goal of this work is to handle the issue of religious education at the Conservatory of Jan Deyl in Prague given the type of students and the specific conditions of the school and study on it. Tradition of teaching blind people from ancient times to the present shows understanding of social change in relation to disadvantaged fellow citizens. Specific profile of the school Jan Deyl Conservatory in Prague and its students was formed gradually in the light of the company until today. The school now produces graduates capable of concert and teaching activities. However, their possibilities are still limited with regard to their visual and sometimes combined disabilities. This disability can sometimes be largely offset by the various tools that can greatly assist in teaching of religion. Due to the personal situation of students is very important personality of teachers of religion. Hours of religion are at the Conservatory specially designed and oriented with regard to the specific problems of students. keywords: Conservatory of Jan Deyl blind teaching blinds Education of Religion visual and combined disabilities
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Event marketing
Špinlerová, Pavla ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
This study aims to analyze event-marketing activities of the small firm and propose new events. At first the theoretical part describes marketing and communication mix and then especially planning and development of event marketing campaign. Research data were collected by the method of survey to propose the new events. Randomly selected customers were asked to fill the questionnaire. Its results were integrated into the proposal of the new events. The interview was realized with the owner of the firm and with the employees. This interview was concerned mainly recent communication activities of the firm. Besides the presentation of the company there are the marketing mix, the competitive analysis and the SWOT analysis in the practical part. In addition the study describes the current event-marketing activities of the firm, the analysis of the unsuccessful event and the proposal of the several new variants of the events for this firm.
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The Public Attitude towards Preventive Oncology Examinations
KAULICHOVÁ, Markéta
The Public Attitude towards Preventive Oncology Examinations The object of this paper is to find out how laic and health professional public uses the potential of preventive oncology examinations and to uncover the barriers in use of these programs from the point of view of the laic and professional public. The public attitude towards preventive oncology examinations is more important these days as the incidence of oncology diseases is growing. Prevention is considered the principal in modern medicine, also from an economic point of view. The attitude of society towards its health is one of problematic public health areas, the attitude of self-responsibility and the underestimated meaning of primary prevention. Moreover, there is a psychological problem related to oncological diseases: the fear of positive findings and the fear of the disease itself which is traditionally connected with incurability, cruel pain and inevitable death. This notion is no longer true. A dictatorial doctor{\crq}s approach to patients in the past has been replaced with cooperative and more equal relation, where the patient takes part in decision making. However, doctors are too busy to find the proper way and proper extent of informing the patient or these doctors often underestimate the importance of a good way of giving this kind of information. This thesis presents current preventive care offered in the Czech Republic and it shows the negative bias towards cancer which is a stumbling block to a more successful fight against oncology diseases. This research was undertaken amongst laic and health public. Quantitative data collection was used in the form of questionnaires. The research file is made up of men and women over 18 years, with or without health occupation. The hypothesis was not proven that laic public use preventive oncology examinations more than health public. The laics use these programs less mostly due to lack of awareness about them. One of the most common obstacles in using preventive programs is the misunderstanding of prevention itself, when people contact a doctor only when they have problems. The results have also shown that laics are not satisfied with the activity of doctors in informing them and that laic public search for information is done less actively. This thesis can be used as a foundation for further discussion about problems of informing the public about preventive programs and for future education of health personnel within oncology matters.
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Cooperation between the volunteer, the client and o.s. Lata - Programy pro ohroženou mládež
Kniha, Michal ; Šotolová, Eva (advisor) ; Kucharská, Anna (referee)
Cooperation between the volunteer, the client and o. s. Lata - Programy pro ohroženou mládež Abstract: The thesis deals with issues of a voluntary work on field of programmes focused on working with threatened children, adolescents and young adults by form one to one. It's focused on a mentors project running by the citizens' association LATA - Programmes for Threatened Adolescents. It pays attention especially to factors, which can influence the relationship between a volunteer, a client and an organization. It follows up mainly involved volunteers, it puts an aim to description of ways, how the volunteers percieve their work with clients and their organization. Research part of the thesis is focused on analysis of volunteers' statements and has an ambition to catch and reveal important factors, which affect their activities in the organization. This thesis conducts a survey, what motivation and aim the volunteers have, how they percieve their relationships with clients, what helps them to maintain a mentoring role and how they percieve at all the organization they work in
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The impact of non - functional sole of foot on the posture of people with non - sedentary kind of employment
TOMČALOVÁ, Michaela
This thesis focuses on the non-functional sole of the foot and its influence on people with sedentary job's body posture. As a non-functional sole of the foot is considered, in the research part of this thesis, the deviation of the standard that can be determined by means of podoscope which displays the sole of foot, or by functional tests. The first aim of this work is to describe the posture disorder of people working in an environment where they burden the sole of the foot in the long term. The second aim consists in the suggesting and applying a physiotherapeutic plan for particular people with a dysfunctional foot sole and not having sedentary job. The target of the research question was to define a particular pattern of the posture disorder as a consequence of the dysfunction of the foot sole. In the theoretical part of the thesis the reader is informed about the development and anatomy of the foot, its function that can be focused on from the point of view of a foot as such as well as the function of the foot as an impact on the posture when sitting, standing and walking. Another part deals with the posture and its modifications in both, the statistics and dynamics. In relation to the research part of this thesis, there are incorporated chapters about the possibilities for the examination of the foot from the point of inspection, palpation, active and passive movements and, last but not least, the functional examination including tests of the sole of the foot and instrumental examination of the posture - posturography. Because of the target of the description of the consequences of the non-functional foot sole, there is a description of the function muscle chains that connect the sole of the foot, and the posture, included. A short part of the theory is dedicated to sanitary footwear. For the research part of the work, three women aged 21 22 with non-sedentary jobs, working eight hours per day as a minimum, with subjective difficulties with the pain of lower limbs and back in the lumbar area, were chosen. The collection of data took place in the form of processing three case interpretations with the use of the method of an interview, comparison and a kinesiological analysis, including the use of objective methods of the examination with podoscope and posturograph. The content of the kinesiological analysis was focused on a chosen test that were after the end of the therapy registered in a chart depicting the pattern of the posture disorder. The examination by posturograph includes projection of the focal point of probands to the supportive base and the measure of their motoric abilities. There was a physiotherapeutical plan conducted and applied in the form of exercise during the therapy of probands. The therapy took place for nine weeks, the brobands exercised every two weeks under the supervision of a therapist with the purpose of eliminating potential mistakes. The exercise was extended or corrected according to the actual condition of probands. From the results of the theoretical part it is obvious that it is possible to create the pattern of the posture disorder in case of the people with non-sedentary working place.
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To Use the Waldorf Pedagogical System in Free-time Activities, or Is It Possible to Use the Waldorf Pedagogical Educational System in Scouting System?
Vondrušková, Josefína ; Ortová, Marie (advisor) ; Růžička, Vít (referee)
The topic of my work: to use the Waldorf pedagogical educational system in free-time activities, or is it possible to use the Waldorf pedagogical educational system in scouting system? This is the reason why in my work I am trying to compare the approach of Steinerov's pedogogical system and scouting methods in upbringing children. The goal of my work is to find compatable elements and different disputes of both systems and by this find out if it is possible to apply the Waldorf system in scouting practices. My work, most of all is based on long terms work and experience in scouting groups and the Waldorf systems is based on theoretical information found in professional and available literature. I deal, mainly, with children's current wishes and demands for free-time activities, and hence at the same time I am trying to find a possibility to modernize scouting upbringing and practices in order for the center to be more interesting especially for children. One of the possibilities I see is found especially in this form of educational system. After stating the requirments for free-time activity I try to completely characterize the current methods, individually important of the area in preactice. In a similar way, I describe walsorfskou pedagogicu and antroposophical approach to the upbriniging. In the last...
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Evaluation of the effectiveness of prevention of tobacco smoking in secondary schools in the district Strakonice
HOCHOVÁ, Tereza
This thesis deals with the issue of smoking. It is a serious global problem. Illnesses and death associated with smoking are among the most important problems of Public health in most countries. The risk of damage threatens not only to active smokers but also those who are exposed to passive smoking. Abuse of tobacco is clearly linked to cardiovascular diseases, cancer and other serious diseases. Most smokers begin to smoke no longer in secondary schools. According to Kalina (2003) is modus 14 years. Therefore, preventive activities must be realized before this period. School (outside of family and peers) affects education, attitudes and values of the student. Compulsory school attendance does from primary schools ideal environment for implementation preventive activities. That is reason why I wanted to know if and how well schools use an education as a means of primary prevention. Theoretical part contains the terminology associated with tobacco issues, further a history of tobacco and methods of tobacco and nicotine use. The following chapters provide information of substances contained in cigarettes, selected diseases, prevention, legislation, cessation and withdrawal symptoms and methods of quitting. I used a quantitative method for research in the practical part. Respondents were selected from among pupils from primary schools of Strakonice. At each of the schools in Strakonice I addressed to 50 pupils. First half of them were educated and second half were not. Two hundred of students were interviewed together. I discarded two questionnaires. Total quantity of respondents was 198 students. Questionnaire contained 20 questions, which was designed for students of second grade of elementary school. I set three targets. The main target was to map the problem of smoking among pupils of primary schools in Strakonice, evaluate the impact of education on the knowledge of the respondents and ascertain the views of students on the quality of education. Research has shown that the prevalence of smokers among students of second grade of elementary school in Strakonice is lower than prevalence by GYTS. Older pupils (who were educated) smoke to the greater extent (15.3 %) than younger (uneducated) pupils (6 % smokers). More than 70 % of smokers want to quit the smoking. Almost 26 % of respondents tolerate smoking of other people. Impact of education was assessed by the knowledge part of the questionnaire. It contained eight questions with a choice of four answers, only one was correct. The quality of information obtained in the school, most pupils assessed as good or marginal. These three hypotheses were created: the prevalence of smokers among respondents is higher with higher age, there is a statistically significant difference in knowledge of the issue of smoking between educated and uneducated pupils, and school provides respondents more information than other sources. For statistical verification was used the chi-square test at a significance level of 5 %. The first and second hypothesis was confirmed. A third hypothesis was refuted. Most pupils answered: media (television, internet...), school and family. The quantity of answers was balanced and so we can't talk about a statistically significant difference. Survey has enabled me to become a teacher for two hours. I was able teach sixth grade pupils in the issue of smoking. I have gotten so complex idea about the role of education in primary prevention. I was also convinced that it is necessary to grasp the issue from the perspective of pupil, not teacher. The theoretical part of the thesis can serve as educational material for students, teachers and the public. The practical part can be used to compare the results with other works or to monitor trends of smoking in Strakonice.
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