Original title: Event marketing
Translated title: Event marketing
Authors: Špinlerová, Pavla ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: communication mix; event; event marketing; event marketing planning; marketing mix; event; event marketing; event marketingové plánování; komunikační mix; marketingový mix

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/32297

Permalink: http://www.nusl.cz/ntk/nusl-114670


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2012-06-20, last modified 2022-03-03


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