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Tools of Competitive Advantage in Organisation
Strouhal, Miloš ; Urbancová, Hana (advisor) ; Lenka, Lenka (referee)
The thesis follows up the competitiveness and tools necessary to achieve and maintain the competitiveness of an organization. This topic is currently rather crucial daily reality in the current market, and virtually all organizations were placed in the endless process of efforts for the development and subsequent maintenance of competitive advantages in order to be able to withstand the onslaught of competing companies in a particular market segment, the ongoing changes in the external environment and produce much needed profit, ensuring their continued existence. The aim is to identify ongoing processes in the selected organization, proposing critical success factors and determining the associated priority indicators affecting the competitiveness of the organization. For processing the theoretical part, an analysis of secondary sources was used, consisting of tightly-related publications, technical articles and Internet resources. The practical part of the work was based on an analysis of primary sources, on the qualitative research on the organization Gunnex s. r. o. The original intention to focus attention on the ongoing processes and critical success factors in the selected organization has proved to be beneficial not only for the purposes of this study, but also the organization itself . In collaboration with its leadership, three points were suggested aiming to improve the current position of the organization in an ongoing competition.

The evaluation of the actvivities of the volunteer fire brigades of the district of České Budějovice in the field of the fire prevention and preventive educational activities during the period 2008-2012
SVOBODA, Petr
The aim of this bachelor thesis is to evaluate the activities of the volunteer fire brigades of the district of České Budějovice in the field of the fire prevention and preventive educational activities during the specified period of 2008-2012. Thesis is structured into two main parts, a theoretical part and a part of results. The first part is theoretical, that contains information about the origins of fire prevention, a list of essential legislation and standards that directly relate to the question of fire prevention and preventive educational activities and the outline of the current situation. It is also possible to find there the information, which are intended to characterize the district of České Budějovice in geography and administrative characteristics. In the remaining part of the theoretical section of the thesis describes the different organizations operating in the field of the fire prevention and preventive educational activities, starting from the Fire and Rescue Service of the Czech Republic, the Association of Firefighters of Bohemia, Moravia and Silesia and volunteer firefighters in the end. Next part of this thesis contains a methodology that describes the way of necessary data acquiring for the results part of the thesis. To obtain information concerning the activities of volunteer fire brigades in the field fire prevention and preventive educational activities were approached all of 213 volunteer fire brigades, which operates in the district of České Budějovice, and at the same time, information were approached by the inhabitants of the district of České Budějovice. Respondents from the population were selected based on a stratified selection, during which it was randomly drawn 23 municipalities. In each of the winning communities were as follows, based on deliberate choice after consultation with representatives of the community, selected the identification of sites where polling was done. In this part was stipulated the research question, which were evaluated according the gathered information. Results part of the thesis is divided into several sub-sections. The first of these subsections contains the results of the questionnaire survey, which took place among the volunteer fire brigades in the district of České Budějovice. Only 158 from a total of 213 corps responded to repeated requests for cooperation. It's approximately 74 % of volunteer fire brigades in this district. The results are presented, depending on the nature of the question, either as text or as a graph, which is accompanied by a brief commentary for easier understanding. Similarly is addressed the second subsection, which contains the results detected under the questionnaire survey among the residents of the district of České Budějovice. This section contains the results either in text form, whether there was a so-called open question where respondents had the opportunity to express their opinions in their own words, or in a graphical representation of using the graph, if there was a question where respondents chose from pre-prepared answers. In the chapter titled Evaluation of the activities of volunteer fire brigades are results obtained from volunteer fire brigades and residents summed to a total overview shown in several tables. Research question, which was formulated in the methodological section, was evaluated and possible measures through which it would be possible to improve the present situation, was suggested according the research. Six proposals were determined to improve present situation. Overall, the proposed measures aim two main tasks, to clearly define the meaning of existence volunteer fire brigades in today's society and to encourage volunteer fire brigades in activities in the field of fire prevention and preventive educational activities.

Legal Aspects of the Unregistered Marks of Goods and Services Used in the Course of Trade
Vozáb, Jakub ; Boháček, Martin (advisor) ; Jakl, Ladislav (referee) ; Tomsa, Miloš (referee)
This dissertation theses addresses the phenomenon of the unregistered mark for goods and services in accordance with trade mark law of the Czech Republic, while taking into consideration the given scope of EU law and its comparison with the legal protection of applied trade marks in the framework of the "passing-off" doctrine of the legal systems of the United Kingdom of Great Britain and Northern Ireland. While the subject of trade marks has already been thoroughly established in juristic theory and has also become commonplace in legal practice, the institute of the unregistered trade mark has not yet to be comprehensively examined, and as such it presents significant difficulties in applied practice, as it bears no solid legal foundation, and in the context of the regulations of trade mark law it is always possible to identify specific special entitlements arising from the existence or application of unregistered trade marks, whereas the nature of their verbal formulations and systematic classification presents difficulties in the interpretation and application of such entitlements. The basis for this reasoning is namely the historical evolution of the phenomenon of the unregistered mark in trade mark law in Austrian, respectively in subsequent Cisleithania, and its reception and evolvement within Czechoslovak law as the legal predecessor to the Czech Republic. The goal of the research presented herein is to identify answers to the underlying theoretical questions concerning unregistered marks of fundamental significance to applied practice, and in so far as they concern the nature of the unregistered mark as perceived by trade mark law and its definitional attributes, terms of origin, duration, and expiration of unregistered marks, or more precisely as they concern rights to them, as well as the terms and scope of disposition with unregistered marks, namely in so far as they in turn relate to transfer or conversion and the grant of license or other temporary right of use. Subsequently, the establishment of answers to the aforementioned questions addresses the problem of the absence of an explicit legal principle to the phenomenon of the unregistered mark and the interpretation difficulties offered in the poorly formulated laws and subsequent fluctuations in legal practice. This problem is examined within the legal setting of the Czech Republic as a democratic nation with a market economy, in which holds true the classic legal rudiment of "that which is not prohibited by law is permitted", and in which hold true the fundamental and indefeasible rights of man, a component of which is the right to freely pursue economic activities and possess property within a framework of restrictions favouring the preservation of the rights of others as set forth by the law.

Deflation and its Link to Recession: Historical Evidence
Kudláčková, Daniela ; Jílek, Josef (advisor) ; Pfeifer, Lukáš (referee)
Deflation, which has recently represented significant source of concern, is by many economists perceived to be an unfavorable phenomenon in the economy. The aim of this paper is to identify the possible link between deflation and economic downturn based on the comprehensive view. The emphasis is put on the analysis of historical episodes of deflation over the past two centuries in order to shed light on causes and impacts of deflation during the periods. The paper does not neglect the comparison of theoretical approaches. The results of the analysis, supported by empirical studies, imply that the relationship between deflation and recession is complex. Although the paper does not confirm the existence of a general link between deflation and recession, it reveals that recession often leads to deflation (especially in a low inflation environment), but deflation does not usually result in recession. In many cases deflation remains to be a symptom of economic problems, not their cause.

The basic diagnostics of an existing building structure
Tomanová, Jana ; Láník, Jaromír (referee) ; Schmid, Pavel (advisor)
This bachelor work deals with the issue of building from the unburnt clay and the trial methods, which are used during the diagnostic of constructions made from clay bricks. The introductory part concerns with the history of the unburnt clay and the development of the unburnt bricks. Subsequently the technology of production in the past and in the present is explained. The use of constructional methods relates to this technology. Furthermore the methods used during the diagnostic of clay constructions are described. In the second part the drawing documentation is created, the layout of the structure, the structural and constructional solution and the evaluation of the present state of the structure is described.

Analysis of the use and implementation of existing infrastructure support rural tourism in the example of measures III.1.3 Rural Development Programme of the Czech Republic
Chadimová, Věra ; Pělucha, Martin (advisor) ; Kadeřábková, Jaroslava (referee)
The aim of the thesis is to identify and analyze the utilization and implementation of the existing infrastructure support for rural tourism in the Czech Republic on the example of Rural Development Program of the CR, actions III.1.3. The theoretical part deals with the definition of tourism infrastructure, tourism as one of the factors of regional development and the potential to promote tourism with a focus on its infrastructure. The practical part is focused on promoting tourism within the Rural Development Program of the CR. At the micro level there are assessed subsidies for the period 2007-2010. The source for analyzing is the data obtained from publicly available databases of the State Agricultural Intervention Fund and interviews with representatives of the regional offices of the intermediate body (SAIF). In this thesis descriptive, comparative and analytical methods are used. The character of the gained data is both primary and secondary. The main contribution of this work, based on the findings, is evaluation of the use of subsidies to support the tourism infrastructure within the Rural Development Programme of the CR - Encouragement of touristic activities during the 1st half of the current programming period.

Reality and virtuality. Is Facebook real or virtual space.
Saňková, Klára ; Pstružina, Karel (advisor) ; Toman, Prokop (referee)
Existence of Facebook is based on software. For this reason it is commonly considered and treated as a virtual only space. But this well known phenomenon influences lives of many people and this impact on daily life cannot be overlooked. This thesis is about balancing on that fine line between real and virtual space and about questions that this brings. It gathers together different definitions of those terms and shows what most of Facebook functionality bring to this matter. Based on survey made for this thesis we can say the influence is really being underestimated even tough people that spend lot of their time on Facebook are more aware of its impact.

Atomic weapon as an instrument of peace
Filip, David ; Stellner, František (advisor) ; Soběhart, Radek (referee)
Regarding the existence of nuclear weapons, which were never used all over atomic bombings of Nagasaki and Hiroshima as a tool of war against civilian or military targets during the Cold War, I try to give an explanation of "armed peace". I consider the question of why the two superpowers (the USA and the USSR) didn't start a "hot war" that would have been more likely nuclear. As an example of the most critical event will serve me Cuban Missile Crisis, with which can be the description of it understood in broader context. The paper points to the interrelations of opposing ideologies that related to atomic weapons have often drawn the same conclusions. I examine the military-strategic value of the atomic bombs which have shaped international relations troughtout the second half of the twentieth century. Besides the military aspects I also mention economic interpretation of the nuclear arms race and economic potential of the USSR and the USA. Why have in the first instance occured one-sided and than gradually overall disarment, reducing the number of nuclear warheads? I try to documented the explanation out of historical events also by using teoretical models.

The Phenomenon of Italian Mafia and the Possibility of its Elimination
Müllerová, Aneta ; Kovář, Martin (advisor) ; Soběhart, Radek (referee)
My thesis 'The Phenomenon of Italian Mafia and the Possibility of its Elimination' focuses on the permanent existence of the Mafia in Italy without major success in the fight against its illegal activities. Firstly, I will explore the origin and development of the Mafia and factors pertaining to why it wasn't recognized exclusively as a criminal organization before the late 20th century; a view shaped by a cultural-historical and linguistic analysis of this ever-powerful institution. Following this, I will address specific strategies used in the fight against the Mafia to support the hypothesis that cooperation between its penitent former members and the judiciary, in conjunction with the existence of effective legislative measures, is a decisive and effective method for the possible destruction of the Mafia.

Where is the best research in the Czech Republic?
Jurajda, Štěpán ; Münich, Daniel
In the Czech Republic, a system of research and development (R&D) evaluation, which offers useful and adequate comparison of outputs across research workplaces and scientific fields, and which helps indentifying research excellence, remains missing. Therefore, there is a lack of information on where high-quality research is concentrated, which is necessary for efficient governance of the R&D system. Despite the Council for Research, Development and Innovation maintains a comprehensive database of R&D outputs, on the base of which an in-depth evaluation is clearly possible to perform in most scientific fields, the existing evaluations use this data far below its potential. To help in closing this gap, we used this database to conduct a relatively simple but comprehensive overview of R&D outputs of research organizations. The database allows us to derive a relatively objective criteria for the identification of workplaces with the highest concentration of excellent research outputs and at the same time reveal the amount of research published in scientific journals by scientific fields. The study has three main goals: i) To provide the academic community as well as the broader public with previously non-existent comparison of the extent of excellent scientific results in workplaces financed by public resources within scientific fields, (ii) To shed a light on the advantages, pitfalls and limitations of bibliometric analyses for the purposes of evaluation of research workplaces and scientific fields, and (iii) To draw attention to the serious flaws in the current evaluation mechanism which is central in the system of R&D governance in the Czech Republic.