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Transformation of Network Data Reporting Process
Tolar, Tomáš ; Matuštík, Ondřej (advisor) ; Malinová, Ludmila (referee)
This thesis deals with transformation of network data reporting process in a Telecom company. The current process is MS Excel based and is inadequate and inefficient. The goal is to find the right tools and to implement them. The thesis is divided into three parts. First part is focused on theoretical background of reporting, i.e. Business Intelligence and other approaches. Second part explains general Network reporting principles and trends. In contrast with these theoretical recommendations, the actual level of the company's process is depicted. The last part of this thesis covers a practical implementation of selected applications. First, a choice is made within a variety of tools based on department's needs then the architecture is proposed and applications are implemented. The final part of the thesis provides an assessment of the benefits attained by this project.
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Comparison of Business Intelligence implementation using open source solutions for middle size companies
Schmidt, Róbert ; Maryška, Miloš (advisor) ; Sládek, Pavel (referee)
The main goal of master thesis is to analyze and propose possible low cost Business Intelligence solution with open source technologies and comparison of available tools for implementation in middle size company. We compare Pentaho and Jaspersoft tools implemented on local hardware and cloud environment with Microsoft Azure services. The theoretical part focuses mainly on understanding the business intelligence and its architecture, because architecture is an important part of the work. Actual tools are designed as stand alone modules for specific activities in the business intelligence lifecycle. Low cost tools are often connected with open source technologies and cloud computing. This part of the work contains explanation of these terms and their advantages and disadvantages for our chosen target group of companies. The analytical part includes defined parameters by which it is conducted analysis of tools and their comparison. Business Intelligence solutions are divided according to arcitectural layers. The evaluation criteria are divided into financial, technical and user category. In conclusion, chosen tools are compared and evaluated. The main contribution of this thesis is comparison of open source business intelligence tools for implementation in middle size company. According to the EU directive, middle size company does not exceed 250 employees or profit is less than 50 million euros. The reader can compare the different solutions and their pitfalls or shortcomings that could be critical for the implementation.
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Analysing company's behaviour and communication on social networks
Němec, Milan ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
This thesis focuses on measuring company´s communication and behaviour on social networks. To capture the interaction between the company and its users the thesis uses web analytics tools. Therefore, the main objective of the thesis is analysis of these tools. To achieve this goal, the thesis characterizes social networks and their marketing opportunities for business promotion. Thanks to this, needs of using these tools is identified. The needs are: competitive analysis, optimizing communication, measuring achievement of objectives or detection competitive viral content. Research questions were determined and then analysis tools found answers to research questions. It was found that the tools provide various views of data and create a complete system for measuring and analysing behaviour and communication companies on social networks. The results were validated in a case study focused on the Facebook profile of the University of Economics in Prague. The study analysed the interaction profile of the school and its users and compared with others schools. In the results the analysis tools are validated and it is designed recommendation for improve engagement. This thesis revealed strengths and weaknesses of tools for measuring company´s communication and behaviour on social networks. It was found that these tools have wide range of use. They can be used for understanding the company's profile, its users, for purposes of competitive analysis, monitor corporate goals and optimize communications on social networks.
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Výběr a implementace open source nástroje pro řízení portfolia projektů
Marek, Jan ; Chlapek, Dušan (advisor) ; Kučera, Jan (referee)
Methods and ways of implementation of changes and innovations in companies through project management are in today's society very well established. There exists methodologies, techniques and tools for the management of individual projects. However in a role of project manager, I very often faced the fact that companies are performing the project portfolio management in very intuitive way. This in itself leads to failed and prematurely terminated projects, initiation of the wrong projects or realisation of correct projects, but at the wrong time. Very often I have also recognized, that there is lack of awareness of fact, that there are also Open Source applications that can help with the organization's portfolio. This thesis deals with the definition of requirements, search and selection of proper OSS application and subsequent implementation. In the first part of this thesis I prepare a theoretical framework about PPM, and on that basis then identify and verify a set of requirements for selection of right OSS PPM application. The next section of thesis describes searching for suitable applications from a variety of sources, assessment against the requirements and the final selection. In the last part the implementation project is drafted, which aims to serve other colleagues in project management as one of the possible implementation paths. The outputs are then continuously confronted with experts in matter of projects and project management in the field of IT in order to maximize symbiosis between theory and real life experiences. Virtually every project management methodology defines the collection of already-proven techniques, best practices or lessons learned from the previous similar implementations. The main contribution of this thesis I see in fact that it contains not only the design of the project implementation, but also describes a logical path, what leads to the result. Therefore this thesis could be used as a base or discussed best practice, when a project of implementation of PPM application in place.
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Cultural support in Prague's districts
Mokrá, Jolana ; KAŠPAR, David (advisor) ; PROKOP, Petr (referee)
Diploma thesis ”Cultural support in Prague's districts” focuses on a current situation in municipal strategical management and support of culture in all Prague districts. The introduction emphasises the importance of each level of government in the management and support of culture through comparing specific cultural policies. The research is divided into two parts. First one depicts how culture is being understood on the municipal level and presents an overview of existing instruments for support and planning. The second part is focused on a few municipal districts that handle their culture policy with a particular strategy and consider it to be an irreplaceable part of a local development. The second part also examines what tactics and tools these municipal districts use for a realization of their strategic goals. In conclusion, this thesis proves why the role of the local official government is so important in the developement and implementation of culture.
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The Use of Artificial Intelligence to Reduce the Risk in the Firm
Samohýl, Lukáš ; Milan, Rumler (referee) ; Dostál, Petr (advisor)
This diploma thesis is focused on risk analysis of dry dog food range of products sold in a retail chain named Zvěrokruh. The main goal of this work is creation of model with use of the fuzzy logic. The model helps with the dry dog food range risk evaluation. The model is created in MS Excel and MATLAB. Outcome of this work is a tool which evaluate quality of the dry dog food, which can be afterwards analysed in other point of view.
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Remote sensing as support tool for agricultural drought assessment
Hlavinka, Petr ; Semerádová, Daniela ; Balek, Jan ; Žalud, Z. ; Tadesse, T. ; Hayes, M. ; Wardlow, B. ; Trnka, Miroslav
Very important information about vegetation condition within wide areas (through continents and states) or for local areas in resolution from hundreds to tens of meters could be obtained from satellites within remote sensing. The temporal and spatial continuity is big advantage of this method. Namely so-called vegetation indices are often used for vegetation cover condition assessment. The aim of submitted study is to present possibility of using EVI2 (Enhanced Vegetation Index) for assessment of drought impact within vegetation. The results for selected years of the period 2000-2015 achieved using MODIS (Moderate Resolution Imaging Spectroradiometer) aboard Terra satellite are included. The data in weekly time step and for the whole Czech Republic are presented.
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Virtualisation tools in theory and practice
Svozil, Marko ; Halbich, Čestmír (advisor) ; Lohr, Václav (referee)
The main objective is to characterize the different types of virtualization approaches and introduce major virtualization technologies and tools. A partial aim of the thesis is to compare the ability and potential of virtualization tools from VMware and Microsoft on the basis of an environment analysis, infrastructure requirements and possibilities of the sample company and implement the appropriate virtualization solution.
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Marketing communications
Kňávová, Pavla ; Selby, Richard (advisor) ; Zdeněk, Zdeněk (referee)
This thesis deals with marketing communication applied to the developer project of the terraced houses construction in the area of Černá cesta, Olomouc - Nemilany, within support of a housing development in the village.
Theoretical part of the thesis defines marketing concept and the position of marketing communication in the marketing mix. It presents individual communication tools and their use in construction.
Practical part of the thesis focuses on the analysis of company marketing communication and the current market environment. In the questionnaire survey respondents' opinions are investigated and on the basis of the gathered information the plan of marketing communication is designed and the most suitable communication tools are chosen.
Final part of the thesis evaluates the results and suggests measures in terms of effectiveness and feasibility of the promotional concept of the new developer project marketing strategy. The benefit of this thesis should be the innovation of company´s business activities and the presentation of results for both theory and practice in the area of marketing communication.
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Economic Impacts of Social Policy on Selected Sectors of the Czech Economy
Kašparová, Kateřina ; Severová, Lucie (advisor)
We live in the 21st century, when more than ever solves finance, economy in terms of both the individual and the state, but also the European Union, which affects every Member State and the Czech Republic is no exception. State economic situation continues to affect both small and large companies, entrepreneurs and individuals who under the influence of the surrounding developments make decisions affecting not only the present but also the future. Economic decisions impinge on the functioning of the state authorities, which is taking steps to support the decision given on the company, such as electronic records of sales, taxation and other laws affecting their business. This impacts directly or indirectly to a particular individual moving in the country's economy. The aim of the dissertation is to express the economic impact in terms of social policy on selected sectors of the Czech economy, both theoretically and practically. The economic impact of social policy affects the financial situation of the economically active population who are hit by unexpected life situations. It is degraded in the social position due to declining economic level, which is then inadequate and social policies often do not sufficiently take into account the economic situation of the individual before and after the establishment of that situation. And the individual is often unable to adequately use the possibilities that social policy allows. The main reason is a lack of awareness, that should act on the individual before the emergence of the situation and create awareness in the people about the possibilities of resolving the situation. Unexpected life situations addressed by social policy, which is also solvable through its tools, job loss or inability to continue to engage in employment. Both options associated with a decrease in working capacity, which addresses social policy through the provision of disability pensions. These covers Czech Social Security Administration through district administrations throughout the country. The State influences the amount of disability pensions minimum the setting of wages, the basis of assessment, determination of the percentage amount of disability pension, including its reduction limits or minimum time required insurance. The aforementioned indicators in the calculation of invalidity pension, which becomes a very individual matter, but is influenced by the rules of 441,000 persons receiving this pension, which in the third. stage reaches an average amount of 10 262 CZK. With this funding slightly higher than the minimum wage, individuals must manage and deal with the new situation. Economic impacts caused by unexpected life situation affects not only the individual himself, but also its surroundings. To eliminate these negative economic impacts serve other instruments of social policy that could improve the financial situation. However, this is a significant administrative burden for which the required knowledge about the possibilities, which include care allowances, mobility allowances, certificate of persons with disabilities, but also the opportunity to appeal against the decision of the Czech Social Security Administration to withdraw and so improve its economic situation.
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