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Communication strategy concept for Fitrecepty project, focusing on target group segmentation
Lundgren, Barbora ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
This bachelor thesis presents research of the Fitrecepty project target group and proposes a communication strategy for the resulting target segments. The theoretical part examines the role of marketing in strategic planning, target group segmentation, communication strategy characteristics and its mix. The analytical part introduces the Fitrecepty project, its visions, missions, goals, competitors and analyses the internal and external environment. The empirical part carries out the research conducted by in-depth interviews with customers and proposes a communication strategy for the final target segments. The aim of the research was to find out as much information about customers as possible. With that information, target segments were proposed, so that the communication strategy can be more customized.
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Social worker and his position in the Czech Republic
Šafaříková, Karolína ; Šotolová, Eva (advisor) ; Mlčková, Marie (referee)
The bachelor thesis is devoted to the profession of social worker of the Department of Social and Legal Protection of Children. The main topics of the thesis are the ethical codex, dilemmas of a social worker, methods of social work, requirements on expert knowledge, roles, target groups of social work and social services. The thesis independently defines a social worker as a social curator for adults, a social curator for minors, describes family and case conferences, points out the possibility of burnout syndrome and the importance of supervision. The attention is devoted to obstacles identified by the social worker in the exercise of his profession at the Department of Social and Legal Protection of Children. The second part of the thesis contains a questionnaire survey that observes and compares the positions and opinions of these social workers on their profession. The aim of this bachelor thesis is to introduce the position and prestige of a social worker at the Department of Social and Legal Protection of Children.
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The influence of target groups on the person of social worker
DONÉEOVÁ, Hana
The master thesis deals with the conscious influence of target groups on the personality of the social worker. The theoretic part talks about the defining the personality of the social woker, about the profession of social work and about target groups. Everything is linked with the topic of social-psychological influence about which talks research part f the thesis. The basis of the thesis is the social worker and target groups (clients) who consciously act on his personality.
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Marketing Communication of Comercional Banks
ŠAVELOVÁ, Patrícia
The aim of the bachelor thesis was to analyze the current state of marketing communication of selected commercial banks operating in the Czech Republic. Subsequently, an analysis of trends in marketing communication is carried out through research among selected banks, which evaluates and compares their use. Based on these findings, recommendations for these entities were developed.
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The management of the environmental education in selected Europe countries
Vrchotická, Bohunka ; Trunda, Jiří (advisor) ; Šafránková, Jana Marie (referee)
The management of the environmental education in selected Europe countries Bohunka Vrchotická ABSTRACT The diploma thesis deals with environmental education in selected countries of Europe. The thesis describes the method of description and comparison. The thesis seeks to answer the question of whether environmental education in selected European countries differs significantly. KEYWORDS Management, environmental education, social responsibility of educational organizations, methods, instrument, target group.
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Social Poster as a Mean of Communication
BOČKOVÁ, Lucie
This diploma thesis with name "Social Poster as a Communication Tool" deals in the content with social advertisings and theirs potential use as a communication tool. The theoretical part deals with graphic design and especially the role of poster as a visual communication medium of advertising. Furthermore, the theoretical part outlines the historical development of advertising and lists the characteristic feature of social advertising, which defines in relation to commercial advertising. It outlines the historical development, refers about the legal and ethical problems of definition and raises questions about its impact and effectiveness in society. Furthermore, the theoretical part contains a list of characteristics of social advertising. It outlines an issues of legal and ethical definition and raises questions about its impact and effectiveness in society. The practical part of this work incorporates the creation own set of six social posters. Set of posters is quite focused on issues specific to the target group. In this context, the work is based on pedagogical and psychological knowledges peculiar to the target group. The assumption is further possible use posters as educational material in the second class students primary schools. On the basis of this materiál it is possible stimulate to discussion on the whole range of social issues. With this is suggested space for communication, asking questions and seeking answers.Part of this work is illustrated appendix, on which is referred to throughout the text. This section is also a record of the creative process and the resulting file of social posters and their possible variations.
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Analysis of public relations tools of selected company
Šroufková, Lenka ; Lhotáková, Markéta (advisor) ; Tročil, Jan (referee)
The theme of this master thesis is Analysis of public relations tools of selected company. PT-servis konzervárna spol. s.r.o. is the studied company, specifically its brand REKORD, whose range of products includes canned meat and vegetarian spreads. The main objective of this paper is to verify the correct definition of target groups using questionnaire survey. The theoretical part presents the findings from the field of public relations. The practical part analyzes the suitability of selected target groups for PR. The practical part uses the results of the realized survey.
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The strategy of a service providing company
Zmeškalová, Zuzana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis focuses on the strategy of a real service providing company doing business in the Czech Republic. It investigates its potential on market by analysing company's internal and external environment as well as competition. Based on the results from the analysis, it provides an assessment of the marketing and financial strategy of the company and it also suggests actions that the company should implement in order to achieve its strategic goals.
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