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Perception of sexual harassment in the sports industry: case of Czech university students
Večlová, Barbora ; Kaprálková, Michaela (advisor) ; Janák, Vladimír (referee)
Title: Perception of sexual harassment in the sports industry: case of Czech university students Objectives: The aim of this thesis is to analyse and describe the perception of sexual harassment in the environment of organized sport in the Czech Republic from the perspective of selected students attending Czech universities. At the same time, it also explains the importance of taking this problem into account, the solution of which should be addressed by the management of sports organisations. Methods: In order to achieve the results, mixed research is used in this thesis. Firstly, through the qualitative part, i.e. focus group, opinions on the topic of sexual harassment in the environment of organized sport are obtained, which are further used and elaborated on the quantitative method of questionnaire survey, to obtain the respondents experiences and opinions on the topic. Results: Selected students attending Czech universities frequently and repeatedly encounter sexual harassment in the environment of organized sport. The perpetrator is often a male athlete or coach and the victim a female athlete. The most common are verbal and non- verbal forms. The victims usually suffer psychological consequences or in some cases are forced to change or stop their sporting activity altogether. The results...
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Social Entrepreneurship as Socially Responsible and Sustainable Business
Vilímovská, Magdaléna ; Dohnalová, Marie (advisor) ; Deverová, Lenka (referee)
The thesis focuses on comparing the concept of social entrepreneurship with the concepts of corporate social responsibility and sustainability. The theoretical part describes the civil sector, social economy, social entrepreneurship, and corporate social responsibility and sustainability. In the empirical part, the principles and indicators of social entrepreneurship are compared with European Sustainability Reporting Standards (ESRS). Subsequently, the topics and areas of these standards are identified through thematic analysis of specific activities of three selected social enterprises. The research aims to determine whether, and if so, how, the activities of social enterprises correspond with the principles of corporate social responsibility and sustainability according to ESRS. The results of the research show that the analysed social enterprises in all thematic areas of the environmental, social and economic pillars meet the social responsibility and sustainability criteria through their activities.
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Application of CSR activities in a selected company
HALMLOVÁ, Karolína
The aim of this diploma thesis is to define the basic areas of corporate social responsibility from a theoretical point of view. The subsequent goal of the thesis is to evaluate the state of social responsibility in the selected company and application of individual principles in business practice. Part of the evaluation is the conduct of individual interviews to supplement the previously identified theoretical knowledge, in order to answer the comprehensive perception of social responsibility in the company and the impact of CSR activities on the strategies of the selected company.
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Social responsibility - strategy in relation to customers
ČTVERÁČKOVÁ, Klára
The main goal of this diploma thesis is to make suggestions and recommendations how to improve the strategy of social responsibility in relation to customers in the particular organization. The theoretical part summarizes the information that is needed to understand the issue. The reader is acquainted with basic concepts such as social responsibility, interest groups or what are the strategies in relation to customers. The practical part is focused on analysis strategy of social responsiblity in Kooperativa pojišťovna, a.s. specifically in the agenty of South Bohemia and Vysočina. First the orgnization is briefly described. Furthermore, the strategy of social responsibility in the society is analyzed. Subsequently, a questionnaire survey is carried out among the company's customers, where their awareness of the social responsible activities performer by the company is surveyed and inquired. Based on the analysis and the questionnaire survey, suggestions and recommendations are created at the end of the thesis, which could contribute to the improvement of the current strategy of social responsibility.
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Influence of CSR on brand image promotion
Maršál, Jakub ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis deals with corporate social responsibility and examines how this responsibility helps with improvement of the company's image. The work is divided into two parts. The theoretical part explains the history of CSR, the definition of important concepts and presents the development of the theoretical concept of social responsibility. The practical part is processed by an analysis carried out by a questionnaire survey, which examines the preferences of respondents in this area and finds out whether CSR activities help to improve the company's image. In conclusion the data is evaluated and possible adjustments that would help in this area are suggested.
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Communication strategy of IKEA in the field of CSR in the years 2019-2021
Dvořáková, Markéta ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
The bachelor thesis deals with the communication strategy of IKEA in the field of CSR in the Czech market in 2019-2021. The theoretical part provides a comprehensive theoretical background to the topic focused on corporate social responsibility and communication strategy. The practical part is focusing on the global furniture company IKEA. The thesis first describes the chosen research methods. Then it offers a brief introduction of the company and its CSR strategy. It describes not only its current approach, which is summarized in the document "People & Planet Positive" updated in 2018, but also the company's journey until then. A subsequent analysis of the communication strategy in the selected period presents a detailed description of the 9 largest CSR campaigns, as well as smaller topics in this area of communication. The analysis also includes an interview with the PR Leader of IKEA Czech Republic, Hungary and Slovakia, which helped to complete the picture of the company's approach to CSR communication. At the end of the thesis, one can also find research in the form of a questionnaire survey conducted to find out consumers' opinions on the issue under study.
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The Impact of Corporate Social Responsibility on Recruitment
Jouklová, Veronika ; Elster, Fabian (referee) ; Škapa, Stanislav (advisor)
Cílem této diplomové práce je zjistit, do jaké míry ovlivňuje společenská odpovědnost podniků a související činnosti organizací rozhodování žadatelů o zaměstnání. Zaměřuje se konkrétně na expatrioty. Teoretická část vysvětluje koncept společenské odpovědnosti firem, uvádí definici tohoto konceptu a také vysvětluje pojetí tří pilířů. Dále jsou představeny výzkumy, které byly v této oblasti provedeny spoječně s teoriemi diskutujícími o dopadech CSR na přilákání nových zaměstnanců. Práce dále uvádí primární empirický výzkum, který je zaměřen na to, jak uchazeči o zaměstnání vnímají sociální identitu společnosti a jaký význam hraje v jejich rozhodovacím procesu. Na základě zjištěných poznatků předkládá autor doporučení na použití CSR jako nástroj k přilákání nových zaměstnanců coby alternativu ke zvýšení platu.
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Psychological Factors Influencing Efficiency of Cause-related Marketing
Bernátová, Miriama ; Vranka, Marek (advisor) ; Báča, Ladislav (referee)
1 Annotation The bachelor thesis called "Psychological Factors Influencing Efficiency of Cause-related Marketing", deals with selected psychological factors and their effect on credibility of the campaign, the attitude towards the brand and purchase intention, which may have overall influence on efficiency of marketing communication. The thesis consists of two parts - theoretical and practical. Theoretical part includes definition of cause-related marketing, its benefits and typology as well as examples of CRM use. Theoretical part is also focused on psychological factors examined further in the study. Practical part involves the replication of the study, which aim is to examine influence of certain psychological factors on the efficiency of CRM. Chosen psychological factors are the type of the product and the perceived fit between the product and a cause. The results of the research indicate influence on the credibility of the campaign, brand attitude and purchase intention even though the hypotheses of the research were not confirmed.
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How human beings influence an amplifying business responsibility in society
Bubnová, Tereza ; Sládek, Karel (advisor) ; Matějek, Jaromír (referee)
The goal of this diploma thesis: The fluence of man on increasing corporate social responsibility is describe the meaning of social responsibility and options how to increase it. Is possible to increase responsibility of corporation by employee or customer? How we can recognize that their behaviour isnť only good promotional tactic as a public relation and commercial? How government can support this behaviour and is realistic to force corporate to be morale with using the right? The result of this thesis will be find out what does it means social responsibility for normal people nowadays and what saying companies especially in Prague. Keywords Social responsibility, corporate social responsibility, ethics, individual ethics, business ethics, environment, human influence, commercial, state, law
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