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Media coverage of men's and women's floorball Extraleague finals before and after the inroduction of the Superfinal
Voltr, Vít ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
The diploma thesis "Media coverage of men's and women's floorball Extraleague finals before and after the introduction of the Superfinal" focuses on the effect of introducing the Superfinal on the media imaging of the finals of the highest floorball competitions. In the introductory part, the thesis focuses on the relation between media and sport, a description of news values, types of news, and also on the description of the history of floorball both in the Czech Republic and in the world. There is also a part about the imaging of the small sports in the media in the thesis. The research itself is devoted to the manner and intensity of reporting on the final series of the highest floorball competitions of men and women. The quantitative part of the research focuses on the amount of media space that the investigated events receive, the typology of news that appear in investigated media, and the identification of other measurable features of the released media content. Qualitative research is focused on the changes in the media coverage of the finals of the highest floorball competitions brought about by the introduction of the Superfinal, especially in terms of the news vallues used by the invesigated media. The thesis evaluates the implementation of the Superfinal from the point of view of media...
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The social impact of the media coverage of world epidemics (exemplified on ebola and zika viruses)
Staňková, Nikola ; Moravec, Václav (advisor) ; Trunečková, Ludmila (referee)
This bachelor thesis focuses on the media influence on society during Ebola epidemic (in 2014-2016) and Zika epidemic (in 2016). The theoretical part describes the basic concepts and outlines the progress of both epidemics. Then presents a theoretical basis for the issue of the influence of media messages on the audience, society and the pharmaceutical industry. This part also briefly discusses the adaptation of reporting about diseases in the selected ethical codes (The Czech Television Code, BBC Editorial Guidelines and The Code of Association of Television Organizations CR). In the practical part, the findings from the theoretical part are applied in the case study, where the audio-visual news from The Czech television and Television Nova during Ebola and Zika epidemics are analysed. The thesis notices frequency of the news during these periods, the character of the news, language usage and the guests who appear in the broadcasting. The analysis is accompanied by a description of the editorial work in both televisions. Subsequently, based on the results of opinion polls, there are chosen the most visible effects, that the media coverage caused on the audience. Based on the interviews with several experts, there are characterized the effects, which reports of epidemics caused on the...
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Presentation of domestic violence in media during the period after the death of Simona Monyová
Doušová, Kateřina ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
Thesis is devoted to the media representation of domestic violence. Text is thematically divided into theoretical and practical parts. In the theoretical, the first chapter is devoted to the introduction to domestic violence issue, both in terms of socio-psychological and legal, and there is also mentioned the issue of media violence representation of violence and in particular the representation of violence against women. In the practical part of the thesis, the results of research are presented. The research method is quantitative content analysis. The analysis is focused on the period before and after the murder of writer Simona Monyová (the whole year 2011). Thesis analyzes whether and how the Simona Monyová case has affected the representation of domestic violence in selected media - Mlada fronta Dnes, Lidove noviny, Hospodarske noviny, Pravo, regional Dailies, television Nova, Czech TV and TV Prima. The aim is not only to observe and describe changes in the representation of domestic violence after the murder, but also describe how the media frames the issue of domestic violence - focus on media sources, news values, routines and how does it affect the represent the topic to public. Thesis is based on several international studies, with which our research results are compared. One of the main...
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Media reflection of the president Václav Klaus' political agenda
Picková, Zuzana ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee)
Presidents are said to exert their influence mainly through addressing the public and public speaking. Setting the media agenda is considered as one of the presidents' main strategic powers. Although the contemporary Czech president Václav Klaus enjoys substantial media attention, it is not granted that the media report on everything he says and emphasises. This research focuses on the interaction between presidential speeches at important occasions, represented by the 1 January, 28 October, and 17 November address, and the media represented by three nation-wide dailies Mladá fronta DNES, Právo and Blesk. The time span of the research is 2007 to 2011. The analysis seeks to examine how often were the presidential speeches reported by the media, and which particular topics from them generated press coverage. The results show that the media were mostly attracted by the 1 January address, while the 17 November speech received least attention. It has also emerged that the media reporters have been choosing selectively which topics from the speeches to cover. The scope of the space dedicated to each of the topics by the president in his speeches has not been reflected by the journalists. Therefore, significant differences in the topical priorities between the presidential and media agenda were...
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The media image of an independent Kosovo in the newspapers MF DNES and Pravda
Pospíšil, Adam ; Králová, Kateřina (advisor) ; Šafařík, Petr (referee)
The subject of the thesis is to analyze the transformation of news in the Czech and Slovak press when Kosovo declared an independence from Serbia in 2008. The periodicals chosen to be analyzed are Czech newspaper MF DNES, which is considered serious and also most widely read and the Slovak significant daily news Pravda. Using the content analysis and the theory of agenda setting, the paper will focus on media image interpretation of the Republic of Kosovo. The aim of the research is to answer the question, whether it is possible to identify coverage of the Kosovo conflict in the two newspapers as independent. Both newspapers are investigated together and the result is a comparsion of their approach to the Kosovo issue.
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The news coverage of the HIV/AIDS issue in time (1996-2009)
Kvášová, Sabina ; Nečas, Vlastimil (advisor) ; Šoltys, Otakar (referee)
This Master thesis "HIV / AIDS in the czech newspapers in changing times (1996-2009)" discusses the media coverage of the topic of HIV / AIDS in the czech newspapers: MF Dnes, Blesk and Hospodářské noviny in 1996, 1998, 2000, 2004 and 2009. The work confronts in the long-term overview the media agenda (the actual number of articles and topics that HIV / AIDS in those years dedicated to) with the real number of newly reported HIV positive and monitors the expanses of Ministry of Health on prevention in this area. The work responds to the question whather are the topics of HIV / AIDS media normally handled episodically, with emphasis on the story, identifies the main issues in the context of HIV / AIDS in the media, namely celebrities in particular frequent topic in the context of HIV / AIDS is deeply engaged. The work also confronts the results of media coverage of this topic so far incurable disease AIDS in czech newspapers with foreign studies on the ground of Media Studies. The actual analysis has two specific aspects of pursuing the use of different analytical tools. Quantitative content analysis looks at the articles that the newspapers reporting on the topic of HIV / AIDS appear. The second part adds a qualitative study on the topic of celebrities and HIV / AIDS. The aim of case studies is to show the...
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