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The Analysis of Event Marketing by Student Organisation
Ježková, Martina ; Knichalová, Gita (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the analysis of the marketing communication in non-profit organization focusing on organizing events and related event marketing. The aim of the analysis is to prepare the groundwork for the creation and implementation of new, unique event that will fill in the accompanying programme of a specific project. The work is divided into three parts: theoretical, analytical and proposal. The analytical part focuses on cultural activities in public spaces with focus on students and the public in order to prepare a unique event. Based on this analysis, the specific event is designed and incorporated into the communication mix of company. The diploma thesis also describes detailed implementation and assesses the whole progress of the event.
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Marketing Research of Customer Satisfaction Big One Fitness
Rašovská, Aneta ; Nejzchleb, Michal (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the proposition, implementation and evaluation of marketing research of customer satisfaction at 'Big One Fitness'. It addresses the issue of customer satisfaction, services and a questionnaire as the method of questioning. It also analyses the starting position of the company within the competitive environment. Based on the findings of this research it suggests recommendations to enhance customer satisfaction.
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Marketing Analysis of a chosen Company
Mihályová, Tereza ; Svoboda, Petr (advisor) ; Novotná, Eliška (referee)
The topic of this bachelor thesis is a proposal for improvement current situation in the company, which is engaged in manufacturing machinery for the food industry. The theoretical part includes the definition of market of organizations, marketing environment, marketing mix and marketing situation analysis. The practical part describes the company NATE - Marketing, Inc. and marketing mix of the company. The thesis also includes a proposal to improve current situation based on an analysis of the external environment and SWOT analysis.
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Marketing Situational Analysis of a chosen Company
Genova, Jelena ; Svoboda, Petr (advisor) ; Ezrová, Hana (referee)
The subject of this bachelor thesis is to implement the marketing situation analysis in the company principally engaged in the production of seating and table furniture. The result of this work are recommendations for improving the current situation. The theoretical part of the introduction defines basic terms. Follows describes the analysis of the marketing environment, marketing mix analysis and SWOT analysis. The practical part will characterize company Vladimír Rendl -- Joinery. After, on the basis of theory, analysis of marketing environment and marketing mix will be applied to the company. Final SWOT analysis helped to devise recommendations arising from the information.
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Marketing Situational Analysis of the BK Lions Jindřichův Hradec
Hron, Patrik ; Svoboda, Petr (advisor) ; Ezrová, Hana (referee)
The aim of this bachelor thesis is to carry out an analysis of each part of marketing mix and the environment in which the BK Lions Jindřichův Hradec basketball club is situated. Suitable and applicable recommendations are suggested to make the marketing mix more effective based on analysis of marketing situation. The first part is focused on describing the marketing mix and marketing situational analysis at a theoretical level. The practical part describes particular marketing tools which are used by the club, with subsequent marketing situational analysis being carried out. The last chapter summarizes the findings and states recommendations to optimize the marketing mix of the club and its marketing strategy.
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Perspective of the entry of the Hershey Company on the Czech market
Neumanová, Lucie ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The main goal of the Master's thesis is to find out if the Hershey Company, a traditional American producer of chocolate products, has a chance to succeed on the Czech market. In the first section we are introduced to methods of marketing situation analysis and market research. In the next part of the thesis is described the Hershey Company, its marketing mix and main competition on the market. The analytic part researches preferences of Czech consumers when buying chocolate products and also their attitude to broaden range of chocolate products caused by the entry of a new chocolate producer. The final part of the thesis provides recommendations for the company that result from analytic part of the Master's thesis.
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Uncovering opportunities and threats for the selected company
KUTHEILOVÁ, Adéla
The aim of this thesis was to identify opportunities and threats for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information
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Communication Strategy of launching a new product on the market
Przyczko, Jan ; Hesková, Marie (advisor) ; Svoboda, Petr (referee)
The main subject of the thesis is a marketing communication strategy in the automotive industry. First part of the thesis defines theory of marketing communication strategy and instruments of the communication mix. The practical part describes Mercedes-Benz Czech republic Inc. and propose marketing communications based on marketing situational analysis and analysis of an external and internal environment.
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Streetmarket marketing strategy
Kováč, Róbert ; Stříteský, Václav (advisor) ; Butkovská, Iveta (referee)
This thesis explores the possibilities of marketing strategy implementation for Streetmarket companies and it's brand. To support the objectives, based findings from theory of marketing and marketing strategy are included. Findings from positional analysis and other instruments of marketing strategy are also mentioned. Thesis continues by description of instruments of internet marketing and its specifics. Practical part includes marketing strategy of Streetmarket companies and brand of Streetmarket with accent on internet marketing. On the base of analysis of recent marketing activities the suggested global marketing strategy of companies and brand of Streetmarket for the future period is described. Last part of the thesis dedicates principles of marketing strategy rising from theoretical parts and the analysis done.
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